
Meets the Welpr Standard
Top Pick
Branch Basics
The Concentrate
- Free From
- BPA Free, BPF Free, BPS Free, Chlorine Free, Cruelty Free, Dye Free, Formaldehyde Free, Fragrance Free, Heavy Metal Free, Low VOC, Paraben Free, PFAS Free, Phthalate Free, Sulfate Free
- Certified
- Leaping Bunny, Made Safe
- Highlights
- Cruelty-free, Fragrance-free, No synthetic fragrance, Essential oil-free, Refillable, Concentrate, Unscented, Regular
9.2
Performance score
010
Where to buy
- Branch BasicsSee price
Pros
- One concentrate replaces multiple household cleaners, from glass to countertops to floors to laundry, which cuts down on bottle clutter.
- Cleans without leaving streaks, residue, or sticky film on surfaces.
- No noticeable fragrance during or after use; surfaces just smell neutral and clean.
- Handles tough set-in stains effectively, including old makeup stains on white fabric.
- The concentrate lasts a long time since each use only requires a small amount of product.
Cons
- Dilution ratios for common tasks like countertops and bathrooms aren't printed on the bottle; you have to look them up online, and even then the instructions can be hard to find.
- Branch Basics sells one concentrate that you dilute yourself to replace multiple household cleaners. For dishes, you mix it with water at a specific ratio; different ratios turn it into an all-purpose spray, bathroom cleaner, foaming wash, or laundry solution.
- It's a non-toxic dish soap option built around people with chemical sensitivities. The formula was developed over decades of working with chemically injured and chronically ill individuals, including babies and pets.
- Unscented in any meaningful sense. There's a faint soapy, lightly floral note from the chamomile extract in the concentrate, but once diluted it's essentially undetectable.
- Color varies from pale yellow to deep amber depending on the batch, and it darkens over time. That's a side effect of using plant-derived ingredients rather than synthetic ones; it doesn't affect performance.
- Preserved without traditional preservatives through what's called "hurdle technology," which uses pH control and natural ingredient synergies to make the formula inhospitable to microbial growth.
- One 33.8 oz bottle of concentrate makes multiple bottles of cleaner at different dilution ratios, so the upfront cost is higher but the per-use cost spreads across your entire cleaning routine.
- Purified Water
- Decyl Glucoside
- Chamomile Flower Extract
- Coco Glucoside
- Sodium Citrate
- Sodium Bicarbonate
- Sodium Phytate





