The Welpr Rating is determined by a scoring formula. The formula takes into account the products safety, user satisfaction, and eco-ethical standing. Click here to learn more.

What we look for:

  • Simple formulas with minimal, non-irritating preservatives
  • No parabens, PEGs, phthalates, sulfates, BHA/BHT, formaldehyde or formaldehyde-releasing ingredients, or undisclosed synthetic fragrance (unless certified safe)
  • Mineral pigments or safe alternatives tested for heavy metals
  • EU-compliant brands and third-party certifications when available
  • Transparent sourcing, ingredients, and manufacturing practices

View our full standards here.

Our Methodology and Ratings

Find Non-Toxic Lip Stain

Organic Natural Cheek And Lip Stain - Butter Me Up Organics

Organic Natural Cheek And Lip Stain - Butter Me Up Organics
Welpr Rating
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Welpr rating icon
4.9
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-1</a> indicate a top choice for personal care products, have a low potential hazard rating, and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/1028617-Butter_Me_Up_Organics_Organic_Natural_Cheek_And_Lip_Stain/" target="_blank">Source</a>.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$16.95
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Product Details

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  • Provides a hint of rosy color with a natural tint for both lips and cheeks.
  • Makes lips feel silky smooth with organic oils and butters.
  • Uses organic beetroot and alkanet for natural coloring.
  • From a cruelty-free and zero-waste business, perfect for eco-conscious consumers.

Pros & Cons

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Pros

  • Beautiful, smooth texture that feels nourishing on lips.
  • Good natural ingredients with a clean formula.
  • Comfortable to wear, not sticky or heavy.

Cons

  • Some customers received a clear balm instead of the expected tinted stain, which may affect those seeking color.
  • Customer service has been reported as unhelpful in resolving delivery issues by some users.

Ingredients

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Ingredients: Beeswax, Avocado Oil, Shea Butter*, Grapeseed Oil*, Alkanet*, Beet Root*, Iron Oxide, Natural Mica

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Natural Matte Lip Stain - Au Naturale

Natural Matte Lip Stain - Au Naturale
Welpr Rating
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Welpr rating icon
4.85
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-2</a> feature a low potential hazard rating and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/search/?search=au+naturale+lip+stain" target="_blank">Source</a>.</p>

Highlights

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This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$17.99
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Product Details

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  • Offers a natural liquid lipstick formula with full-color coverage and long-lasting wear.
  • Contains ethically sourced pigments and organic oils for nourishment and moisture.
  • Formulated with sustainable palm oil to restore hydration to your lips.
  • Vegan, cruelty-free, gluten-free, and ethically sourced, making it ideal for conscious consumers.

Pros & Cons

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Pros

  • Decent substitute for unavailable favorites.
  • Nice color that appeals to many.
  • Easy to use and apply.

Cons

  • May not last as long as some expectations, especially for long-wear enthusiasts.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Ricinus Communis (Castor Seed Oil)*, Simmondsia Chinensis (Jojoba Seed Oil)*,Hydrogenated Palm Oil*****, Theobroma Cacao (Cocoa Seed Butter)*/****, Butyrospermum Parkii (Shea Butter Fruit)*, Helianthus Annuus (Sunflower Seed)*, Natural FEMA Gras Aromatics*, Tocopherol (Vitamin E). May Contain: Iron Oxides CI77491**, CI77492**, CI77499**, Titanium Dioxide** CI77891, Mica CI77019, Manganese Violet CI77742

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Just Kissed Lip And Cheek Stain - Jane Iredale

Just Kissed Lip And Cheek Stain - Jane Iredale
Welpr Rating
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Welpr rating icon
4.8
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-2</a> feature a low potential hazard rating and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/search/?search=jane+iredale+lip+stain" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>
<p>The <a href="https://www.welpr.com/certifications#leaping-bunny" target="_blank">Leaping Bunny certification</a> assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.

User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$32.00
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Product Details

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  • Provides a custom color that adapts to your skin's natural tone.
  • Contains hydrating botanical oils to nourish your skin.
  • Cruelty-free, ensuring no animals were harmed.
  • Suitable for both lips and cheeks, offering versatility in use.

Pros & Cons

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Pros

  • Moisturizing formula feels like a smooth lip balm.
  • Cruelty-free and made with clean ingredients.
  • Offers subtle, buildable color that lasts throughout the day.
  • Provides versatility by doubling as a cheek tint.
  • User-friendly with a sturdy container for easy application.

Cons

  • Some users find the product offers very sheer color, which may not suit those looking for more pigment.
  • The fragrance might not be suitable for individuals sensitive to scents.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Triisostearyl Citrate, Olea Europaea (Olive) Fruit Oil, Persea Gratissima (Avocado) Oil, Cucurbita Pepo (Pumpkin) Seed Oil, Cera Alba (Beeswax), Simmondsia Chinensis (Jojoba) Seed Oil, Punica Granatum (Pomegranate) Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Camellia Sinensis (White Tea) Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Rosa Damascena Flower Wax, Tocopherol, Ascorbyl Palmitate, Citric Acid, May Contain: Red 21 (CI 45380)(Aka 223), Orange 5 (CI 45370)(Aka 201)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Organic Multi-Benne Stain Stick - NOTO Botanics

Organic Multi-Benne Stain Stick - NOTO Botanics
Welpr Rating
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Welpr rating icon
4.8
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-2</a> feature a low potential hazard rating and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/search/?search=Noto+Botanics+Multi+Benne+Stain+Stick" target="_blank">Source</a>.</p>

Highlights

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This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$26.00
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Product Details

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  • Easy to use multi-use color that can be applied to lips and cheeks.
  • Nourishes and repairs skin with hydrating organic olive fruit, coconut, and rosehip seed oils.
  • Softens and heals skin with vitamin E and calming lavender oil.
  • Formulated with clean, vegan, and cruelty-free ingredients.
  • Designed to deliver a gorgeous look while caring for your skin.

Pros & Cons

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Pros

  • Free from synthetic perfumes, ideal for those with allergies.
  • Rich pigmentation that is buildable and blendable.
  • Long-lasting on cheeks, giving a natural flush.
  • Gender-fluid branding and clean, toxic-free formula.

Cons

  • Some users find the color range may not be flattering for all skin tones.
  • A bit of peppermint tingle that might not be welcomed by everyone.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Olive Fruit Oil, Peppermint, Coconut Oil, Shea Butter, Jojoba Seed Oil, Rosehip Seed Oil, Vitamin E, Sunflower Seed Oil, Neem Seed Oil, Rosemary Leaf Extract, Sustainable (RSPO Certified) Palm Fruit Oil, Sunflower Seed Oil, Candelilla Wax, Batch Certified Red #40

Organic Lip Stain - River Organics

Organic Lip Stain - River Organics
Welpr Rating
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Welpr rating icon
4.75
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>

Highlights

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This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$15.99
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Product Details

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  • Made with vegan and cruelty-free ingredients, ensuring no harm to animals.
  • Eco-friendly, zero-waste packaging that is fully recyclable.
  • Enriched with organic coconut oil, cacao, and shea butters for deep hydration and nourishment.
  • Provides a subtle, buildable color for both everyday wear and special occasions.
  • Formulated with natural oxides for longer-lasting color without toxins.

Pros & Cons

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Pros

  • Formulated with great ingredients, ideal for those seeking eco-friendly options.
  • Mindful packaging to support environmental care.
  • Feels smooth and offers a nice application for some users.

Cons

  • May not behave as a true lip stain; could be more of a tinted balm, which might surprise those expecting a stain.
  • Some users found the texture crumbly and not long-lasting, which might disappoint those looking for durability.

Ingredients

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Ingredients: *Coconut Oil, Macadamia Nut Oil, Candelilla Wax, *Cacao Butter, Mango Butter, *Shea Butter, *Golden Jojoba Oil, Plum Oil, Tocopherol (Vitamin E), Iron Oxides. *Certified Organic

Our Product Rating System

Our Product Rating System

First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.

Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.

Finally, we run all this information through an algorithm that calculates the Welpr Rating.

Welpr Rating:

5.0/5

The Welpr Rating takes into account 3 things:

  1. Product Safety
  2. Consumer Satisfaction
  3. Ethics & Environment
Product safety

Part 1: Product safety

We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.

Consumer satisfaction

Part 2: Consumer satisfaction

We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).

Ethics & Environment

Part 3: Ethics & Environment

When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.

Common Harmful Chemicals in Lip Stain

Chemical Name

Why it’s harmful

Mica

Mica, a natural mineral dust, is commonly used in makeup, cement, asphalt, and electric cable insulation. It is a color additive in cosmetics and provides a shimmer effect in foundations. Workers exposed to mica, especially in muscovite mills, face health risks like respiratory problems and lung scarring from long-term inhalation. Labels may list "Mica" or "Muscovite." Regulatory agencies have established exposure limits for worker safety.

Pentaerythrityl Tetra Adipate

Pentaerythrityl Adipate/Caprate/Caprylate/Heptanoate is a mixed ester compound derived from pentaerythritol and various acids such as adipic, capric, caprylic, and heptanoic acids. This ingredient is commonly found in products like lipstick, foundation, blush, bronzer/highlighter, and lip balm.

Calcium Aluminum Borosilicate

Calcium aluminum borosilicate, a glass-type material, serves as a bulking agent in the cosmetics and personal care industry. It enhances volume and texture in formulations, generally considered safe with low toxicity and no known cancer-causing properties. Although it's generally safe, individual sensitivities can differ, so patch tests are recommended for those with allergies. Regulatory classification includes a possibility of being carcinogenic and possibly toxic to reproduction, but it is deemed safe for cosmetic use, with concentration or use restrictions.

Alpha-Tocopherol Acetate

Tocopheryl acetate is a compound composed of acetic acid and tocopherol (vitamin E). Alpha-tocopheryl acetate (ATA), a specific form of vitamin E, is commonly found in skincare products and dietary supplements. It is used in various cosmetics and personal care items, including lipstick, eye shadow, blushers, face powders, moisturizers, bath soaps, hair conditioners, and more.

Butylated Hydroxytoluene

BHT, a toluene-based ingredient, serves as a preservative in food and personal care products. Safety assessments have noted toxic effects in lung tissue when BHT was applied to rats' skin but considered the low concentrations in cosmetics safe. The American Conference of Governmental Industrial Hygienists (ACGIH) suggests moderate evidence of BHT being a respiratory irritant in humans.

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Authors

Camille May, Product Curator

Hey, I’m Camille—co-creator of Welpr and your go-to guide for all things clean living. After selling my last company in the health food space, I went non-toxic to heal an autoimmune condition. It did wonders for my health, but navigating which products to buy wasn’t easy. We built Welpr to make that journey feel a bit easier.  When I’m not working on Welpr, you’ll usually find me in the sauna, sipping a raw milk latte while doing a puzzle, or walking with my pit bull Romeo in my hometown of Austin, TX.

Olushola M. Awoyemi, Medical Reviewer

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology, risk assessment, and management, with experience spanning across institutions like the US EPA, US FDA, NIEHS, USDA, UNEP, WHO, and possibly within Fortune 100 companies in the Chemical, Healthcare, Pharmaceutical, Consumer goods, or IT sectors.

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