The Welpr Rating is determined by a scoring formula. The formula takes into account the products safety, user satisfaction, and eco-ethical standing. Click here to learn more.

What we look for:

  • Simple formulas made with natural, food-grade ingredients and pigments
  • Organic and non-GMO whenever possible
  • Full transparency from brands we trust

View our full standards here.

Our Methodology and Ratings

Find Non-Toxic Play Dough

Colorations - Wheat & Gluten Free Classic Dough

Colorations - Wheat & Gluten Free Classic Dough
Welpr Rating
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Welpr rating icon
4.8
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
This product is gluten free, and therefore safe for those with celiac or gluten sensitivity.
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$17.75
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Product Details

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  • Provides a fun and safe play experience, free from common allergens such as wheat, gluten, dairy, and soy.
  • Enhances creative play with bright, classic colors that encourage imagination and 3D art creation.
  • Supports fine-motor skills development through hands-on tactile activities like molding and sculpting.
  • Easy to use with resealable tubs that keep the dough fresh and ready for play anytime.
  • Certified non-toxic, making it safe for even the most sensitive children.

Pros & Cons

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Pros

  • Gluten-free, making it a safe choice for those with allergies or sensitivities.
  • The colors are bright and vibrant, offering an engaging play experience.
  • Non-toxic, providing peace of mind for health-conscious parents.
  • Soft and pliable texture that is easy to work with, especially when well-maintained.
  • Highly recommended alternative to regular play dough by many users.

Cons

  • Some users find it may dry out quickly if not stored properly, requiring maintenance like adding water.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Gluten-free Flour, Coconut Oil, Salt, Cream of Tartar, Water, Natural Mineral Pigment, Cinnamon Essential Oil

Air Dough - Modeling Clay

Air Dough - Modeling Clay
Welpr Rating
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Welpr rating icon
4.75
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$12.99
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Product Details

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  • Stimulates creativity and play-based learning for children aged 3 and up.
  • Non-toxic and complies with international safety standards, ensuring a safe experience.
  • Mess-free and easy to clean up, non-stick on fabric and carpet.
  • Transforms into permanent creations after drying overnight, allowing lasting enjoyment.
  • Lightweight, easy to mold, and can be mixed with colors or sparkles for added fun.

Pros & Cons

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Pros

  • Easy to use and doesn't leave any mess.
  • Lightweight and durable, perfect for crafts like ornaments and dioramas.
  • Dries quickly and remains strong without cracking.
  • Great for both children and adults’ crafting projects.

Cons

  • Some users noticed a strong scent, which might bother sensitive individuals.
  • May be stiff for very young children to mold easily.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Clay

Bio DoUgh - Natural Colored Dough

Bio DoUgh - Natural Colored Dough
Welpr Rating
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Welpr rating icon
4.75
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$32.95
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Product Details

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  • Crafted from organic, food-grade ingredients, ensuring a non-toxic play experience.
  • Stimulates children's visual, tactile, and olfactory senses with vibrant colors and unique scents.
  • Free from common allergens, making it a safe choice for most children.
  • Rehydratable feature allows for endless color and scent combinations.
  • Encourages creativity and imagination with its malleable and mixable properties.

Pros & Cons

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Pros

  • Made from natural, non-toxic ingredients for peace of mind.
  • Vibrant colors and pleasant scent for an engaging play experience.
  • Remains malleable even after being stored for some time.
  • Great for creative play and keeps kids entertained for hours.

Cons

  • Some may find it too soft or sticky, which can lead to difficulty in shaping and potential messiness.
  • Strong scents might not be suitable for those sensitive to fragrances.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Wheat, Salt, Oil, Water, Flavours, Food Colouring

Philodogs - Masa Playdough

Philodogs - Masa Playdough
Welpr Rating
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Welpr rating icon
4.7
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$29.98
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Product Details

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  • Made from natural, food-grade ingredients for a safe and non-toxic play experience.
  • Each dough pack is individually packaged to maintain hygiene and prevent contamination.
  • Sealed with a food-grade crisper to ensure the dough remains fresh and pliable.
  • Includes various molds and shapes to inspire creativity and imaginative play.
  • Comes with a large storage box to keep playdough organized and prevent drying out.

Pros & Cons

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Pros

  • Comes in a vibrant array of colors that spark creativity.
  • Non-toxic and safe for young children.
  • Soft, easy-to-mold consistency perfect for little hands.
  • Individually packed for convenient use and storage.
  • Great for encouraging imaginative, screen-free playtime.

Cons

  • Some may find the individual packs a bit tedious to open if using large quantities.
  • Could stick to carpet if pressed into with force.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Wheat Flour, Purified Water, Salt

Hygloss - Play Dough

Hygloss - Play Dough
Welpr Rating
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Welpr rating icon
4.65
/5
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Certifications & Highlights

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The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$29.99
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Product Details

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  • Made of natural food-grade ingredients, free from nuts, dairy, eggs, gelatin, latex, or corn.
  • Helps in developing fine motor skills through activities like squishing, punching, rolling, and molding.
  • Encourages learning about color mixing by combining primary colors to create new ones.
  • Packaged in a resealable container for easy clean-up and extended use.
  • Proudly made in the USA and suitable for children aged 3 and up.

Pros & Cons

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Pros

  • Long-lasting and durable, even in a busy setting.
  • Stays soft and vibrant for extended periods.
  • Offers great versatility for mixed media art projects.

Cons

  • Some may find the dye transfers to hands during use.
  • A few users noted an unpleasant smell with certain batches.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Food Grade Ingredients

Our Product Rating System

Our Product Rating System

First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.

Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.

Finally, we run all this information through an algorithm that calculates the Welpr Rating.

Welpr Rating:

5.0/5

The Welpr Rating takes into account 3 things:

  1. Product Safety
  2. Consumer Satisfaction
  3. Ethics & Environment
Product safety

Part 1: Product safety

We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.

Consumer satisfaction

Part 2: Consumer satisfaction

We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).

Ethics & Environment

Part 3: Ethics & Environment

When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.

Chemical Name

Why it’s harmful

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Authors

Camille May, Product Curator

Hey, I’m Camille—co-creator of Welpr and your go-to guide for all things clean living. After selling my last company in the health food space, I went non-toxic to heal an autoimmune condition. It did wonders for my health, but navigating which products to buy wasn’t easy. We built Welpr to make that journey feel a bit easier.  When I’m not working on Welpr, you’ll usually find me in the sauna, sipping a raw milk latte while doing a puzzle, or walking with my pit bull Romeo in my hometown of Austin, TX.

Olushola M. Awoyemi, Medical Reviewer

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology, risk assessment, and management, with experience spanning across institutions like the US EPA, US FDA, NIEHS, USDA, UNEP, WHO, and possibly within Fortune 100 companies in the Chemical, Healthcare, Pharmaceutical, Consumer goods, or IT sectors.

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