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Best Non-Toxic Baby Shampoos

We vetted baby shampoos against the Welpr Standard and here are our top picks.

Camille May

Camille May

Cofounder & Product Curator

Olushola M. Awoyemi

Olushola M. Awoyemi

Medical Reviewer, PhD

Here's what we look for:

  • Formulas using natural or synthetic ingredients that meet our standard
  • No fragrance of any kind, including essential oils
  • Free from parabens, PEGs, phthalates, harsh sulfates, BHA/BHT, artificial dyes, and formaldehyde-releasing ingredients
  • Minimal, necessary preservatives only
  • Transparent sourcing, ingredients, and manufacturing practices

Best Non-Toxic Baby Shampoos

On Welpr, terms like "non-toxic," "safer," "cleaner," "healthier," and "vetted" are editorial labels based on our own standard for product assessment. They are not guarantees, certifications, or medical claims. Learn more.

Babo Botanicals Sensitive Baby Fragrance-Free 2-in-1 Shampoo & Wash

Top Pick

Babo Botanicals

Sensitive Baby Fragrance-Free 2-in-1 Shampoo & Wash

Free From
Cruelty Free, Formaldehyde Free, Heavy Metal Free, Paraben Free, Phthalate Free, Sulfate Free
Certified
Certified B Corp, EWG Verified, PETA Certified
Highlights
Vegan, Cruelty-free, Fragrance-free, Essential oil-free, Refillable, Recycled materials, 2-in-1 shampoo & body wash, Newborn+

9.0

Performance score

Where to buy

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Attitude Baby 2-in-1 Shampoo and Body Wash

Budget Pick

Attitude

Baby 2-in-1 Shampoo and Body Wash

Free From
Cruelty Free, Formaldehyde Free, Heavy Metal Free, Paraben Free, Phthalate Free, Sulfate Free
Certified
EWG Verified, PETA Certified
Highlights
Vegan, Cruelty-free, Hypoallergenic, Fragrance-free, Refillable, 2-in-1 shampoo & body wash, Newborn+

8.7

Performance score

Where to buy

Vivvi & Bloom Gentle 2-in-1 Baby Wash & Shampoo Cleansing Gel

Vivvi & Bloom

Gentle 2-in-1 Baby Wash & Shampoo Cleansing Gel

Free From
Dye Free, Formaldehyde Free, Fragrance Free, Heavy Metal Free, Paraben Free, Phthalate Free, Sulfate Free
Certified
EWG Verified
Highlights
Vegan, Cruelty-free, Hypoallergenic, Fragrance-free, Essential oil-free, Recycled materials, 2-in-1 shampoo & body wash, Tear-free formula, Newborn+

8.9

Performance score

Where to buy

Tubby Todd Hair + Body Wash

Tubby Todd

Hair + Body Wash

Highlights
Cruelty-free, Hypoallergenic, Fragrance-free, No synthetic fragrance, Refillable, Money-back guarantee, 2-in-1 shampoo & body wash, Newborn+

8.7

Performance score

Where to buy

Evereden Baby Shampoo and Body Wash

Evereden

Baby Shampoo and Body Wash

Free From
Dye Free, Formaldehyde Free, Heavy Metal Free, Paraben Free, Phthalate Free, Sulfate Free
Certified
EWG Verified
Highlights
Vegan, Made in USA, EU safety standards, Fragrance-free, 2-in-1 shampoo & body wash, Newborn+

8.7

Performance score

Where to buy

EllaOla Tear Free Baby Shampoo & Body Wash

EllaOla

Tear Free Baby Shampoo & Body Wash

Free From
Dye Free, Formaldehyde Free, Heavy Metal Free, Paraben Free, Phthalate Free, Sulfate Free
Certified
EWG Verified, USDA Certified Biobased
Highlights
Made in USA, Hypoallergenic, Fragrance-free, No synthetic fragrance, Essential oil-free, Tear-free formula

8.6

Performance score

Where to buy

Toups & Co Baby Wash + Shampoo

Toups & Co

Baby Wash + Shampoo

Free From
Dye Free, Formaldehyde Free, Fragrance Free, Gluten Free, Non-GMO, Paraben Free, PFAS Free, Phthalate Free, Sulfate Free
Highlights
Pregnancy safe, Breastfeeding safe, Recyclable packaging, Money-back guarantee, 2-in-1 shampoo & body wash, Newborn+

8.2

Performance score

Where to buy

California Baby Super Sensitive Shampoo and Body Wash

California Baby

Super Sensitive Shampoo and Body Wash

7.5

Performance score

Where to buy

How to Swap to Non-Toxic baby shampoos:

Here's how to swap to non-toxic baby shampoos:

What to know about baby shampoo

Baby shampoo is used on delicate, developing skin — often daily or several times a week. Because babies have thinner skin and their bodies are still growing, the ingredients in bath products are worth paying close attention to.

  • Welpr looks closely at preservatives, fragrances, and common irritants like sulfates and artificial dyes in baby shampoo.
  • Even products labeled "gentle" or "tear-free" can contain synthetic fragrance, parabens, or other ingredients Welpr flags — the label is what counts, not the marketing.

Review the baby shampoo you already use

Use the Welpr Personal Care and Cosmetic Scanner to check your baby's current shampoo. It will flag ingredients that don't meet Welpr's standards for baby products.

  • Start with the shampoo you use most often — if your baby bathes daily, that product has the highest overall exposure.
  • Check the ingredient list for the word "fragrance" or "parfum" — these can hide undisclosed synthetic ingredients that Welpr does not allow in baby products.

Use your current baby shampoo more carefully

If you're not ready to switch right away, small changes in how you use the shampoo can help. Less product and less frequent use both reduce what sits on your baby's skin.

  • Use a small amount — about the size of a pea — and rinse thoroughly so less residue stays on the skin and scalp.
  • You don't need to shampoo every bath; rinsing with water alone is fine for most baths, especially for newborns.

Choose a cleaner baby shampoo

Look for baby shampoos with short, simple ingredient lists and no synthetic fragrance. Welpr prioritizes formulas that are free from parabens, sulfates, phthalates, PEGs, and artificial dyes.

  • Choose unscented formulas or ones scented only with fully disclosed, certified-safe ingredients — and look for third-party certifications to back up "clean" or "natural" claims.
  • Click the button above to shop Welpr Approved baby shampoo.
Camille May

Camille May

Cofounder & Product Curator

Camille May is the co-creator of Welpr and a guide for clean living. After selling her last company in the health food space, she went non-toxic while working to heal an autoimmune condition....

Olushola M. Awoyemi

Olushola M. Awoyemi

Medical Reviewer, PhD

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology,...