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Best Non-Toxic Baby Shampoos

We vetted baby shampoos against the Welpr Standard and here are our top picks.

Camille May

Camille May

Cofounder & Product Curator

Olushola M. Awoyemi

Olushola M. Awoyemi

Medical Reviewer, PhD

Here's what we look for:

  • Simple formulations using fully natural or safe synthetic ingredients
  • No parabens, PEGs, phthalates, harsh sulfates, BHA/BHT, artificial dyes, formaldehyde or formaldehyde releasers, or undisclosed synthetic fragrance (unless certified safe)
  • Minimal, necessary preservatives only
  • Trusted third-party certifications when available
  • Transparent sourcing, ingredients, and manufacturing practices

Best Non-Toxic Baby Shampoos

On Welpr, terms like "non-toxic," "safer," "cleaner," "healthier," and "vetted" are editorial labels based on our own standard for product assessment. They are not guarantees, certifications, or medical claims. Learn more.

Our Shampoo and Body Wash System

HealthyBaby

Our Shampoo and Body Wash System

Est. Price$45
8.0
Performance
Ingredient Safety

Meets the Welpr Standard

Buy Now

on HealthyBaby

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Daily Nourishing Shampoo

Pipette

Daily Nourishing Shampoo

Est. Price$7.99
9.8
Performance
Ingredient Safety

Meets the Welpr Standard

Buy Now

on Amazon

Gentle 2-in-1 Baby Wash & Shampoo Cleansing Gel

Vivvi & Bloom

Gentle 2-in-1 Baby Wash & Shampoo Cleansing Gel

Est. Price$15.95
10.0
Performance
Ingredient Safety

Meets the Welpr Standard

Buy Now

on Amazon

Tropical Orange Burst Shampoo

Clean Kids Naturally

Tropical Orange Burst Shampoo

Est. Price$19.99
9.0
Performance
Ingredient Safety

Meets the Welpr Standard

Buy Now

on Amazon

Baby Shampoo and Body Wash

Evereden

Baby Shampoo and Body Wash

Est. Price$18.99
8.5
Performance
Ingredient Safety

Meets the Welpr Standard

Buy Now

on Amazon

Baby Wash + Shampoo

Toups & Co

Baby Wash + Shampoo

Est. Price$16
7.5
Performance
Ingredient Safety

Meets the Welpr Standard

Discount Code
Use link for discount
Buy Now

on Toups & Co

Shampoo & Body Wash

Saavy Naturals

Shampoo & Body Wash

Est. Price$9.99
7.0
Performance
Ingredient Safety

Meets the Welpr Standard

Discount Code
WELPR15
Buy Now

on Saavy Naturals

How to Swap to Non-Toxic baby shampoos:

Here's how to swap to non-toxic baby shampoos:

What to know about baby shampoo

Baby shampoo is used on delicate, developing skin — often daily or several times a week. Because babies have thinner skin and their bodies are still growing, what goes into bath products matters more than it does for adults.

  • Welpr looks closely at preservatives, fragrances, and common irritants like sulfates and artificial dyes in baby shampoo.
  • Even products labeled "gentle" or "tear-free" can contain synthetic fragrance, parabens, or other ingredients Welpr flags — the label is what counts, not the marketing.

Review the baby shampoo you already use

Use the Welpr Personal Care and Cosmetic Scanner to check your baby's current shampoo. It will flag ingredients that don't meet Welpr's standards for baby products.

  • Start with the shampoo you use most often — if your baby bathes daily, that product has the highest overall exposure.
  • Check the ingredient list for the word "fragrance" or "parfum" — these can hide undisclosed synthetic ingredients that Welpr does not allow in baby products.

Use your current baby shampoo more carefully

If you're not ready to switch right away, small changes in how you use the shampoo can help. Less product and less frequent use both reduce what sits on your baby's skin.

  • Use a small amount — about the size of a pea — and rinse thoroughly so less residue stays on the skin and scalp.
  • You don't need to shampoo every bath; rinsing with water alone is fine for most baths, especially for newborns.

Choose a cleaner baby shampoo

Look for baby shampoos with short, simple ingredient lists and no synthetic fragrance. Welpr prioritizes formulas that are free from parabens, sulfates, phthalates, PEGs, and artificial dyes.

  • Choose unscented formulas or ones scented only with fully disclosed, certified-safe ingredients — and look for third-party certifications to back up "clean" or "natural" claims.
  • Click the button above to shop Welpr Approved baby shampoo.
Camille May

Camille May

Cofounder & Product Curator

Camille May is the co-creator of Welpr and a guide for clean living. After selling her last company in the health food space, she went non-toxic while working to heal an autoimmune condition....

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Olushola M. Awoyemi

Olushola M. Awoyemi

Medical Reviewer, PhD

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology,...

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