Certifications
Free From
Highlights
Cruelty-free
Hypoallergenic
Fragrance-free
Refillable
2-in-1 shampoo & body wash
Newborn+
As an Amazon Associate, we earn from qualifying purchases. Affiliate links do not affect our ratings. Learn more.
Best Non-Toxic Baby Shampoos
We vetted baby shampoos against the Welpr Standard and here are our top picks.
Cofounder & Product Curator
Medical Reviewer, PhD
Here's what we look for:
- Simple formulations using fully natural or safe synthetic ingredients
- No parabens, PEGs, phthalates, harsh sulfates, BHA/BHT, artificial dyes, formaldehyde or formaldehyde releasers, or undisclosed synthetic fragrance (unless certified safe)
- Minimal, necessary preservatives only
- Trusted third-party certifications when available
- Transparent sourcing, ingredients, and manufacturing practices
Best Non-Toxic Baby Shampoos
On Welpr, terms like "non-toxic," "safer," "cleaner," "healthier," and "vetted" are editorial labels based on our own standard for product assessment. They are not guarantees, certifications, or medical claims. Learn more.
Free email mini-course
Welpr Blueprint: Go Non-Toxic Mini-Course
The 80/20 guide to going non-toxic the easy way.
Certifications
Free From
Highlights
Vegan
Cruelty-free
Hypoallergenic
No synthetic fragrance
Shampoo only
Tear-free formula
Toddler & up
Certifications
Free From
Highlights
Vegan
Cruelty-free
Hypoallergenic
Fragrance-free
Essential oil-free
Recycled materials
2-in-1 shampoo & body wash
Tear-free formula
Newborn+
Discount Code
WELPR15Certifications
Highlights
Vegan
Cruelty-free
No synthetic fragrance
2-in-1 shampoo & body wash
Certifications
Free From
Highlights
Vegan
Made in USA
EU safety standards
Fragrance-free
2-in-1 shampoo & body wash
Newborn+
Certifications
Free From
Highlights
Vegan
Cruelty-free
Made in USA
Shampoo only
All ages
Discount Code
Use link for discountCertifications
Free From
Highlights
Pregnancy safe
Breastfeeding safe
Recyclable packaging
Money-back guarantee
2-in-1 shampoo & body wash
Newborn+
How to Swap to Non-Toxic baby shampoos:
Here's how to swap to non-toxic baby shampoos:
What to know about baby shampoo
Baby shampoo is used on delicate, developing skin — often daily or several times a week. Because babies have thinner skin and their bodies are still growing, what goes into bath products matters more than it does for adults.
- Welpr looks closely at preservatives, fragrances, and common irritants like sulfates and artificial dyes in baby shampoo.
- Even products labeled "gentle" or "tear-free" can contain synthetic fragrance, parabens, or other ingredients Welpr flags — the label is what counts, not the marketing.
Review the baby shampoo you already use
Use the Welpr Personal Care and Cosmetic Scanner to check your baby's current shampoo. It will flag ingredients that don't meet Welpr's standards for baby products.
- Start with the shampoo you use most often — if your baby bathes daily, that product has the highest overall exposure.
- Check the ingredient list for the word "fragrance" or "parfum" — these can hide undisclosed synthetic ingredients that Welpr does not allow in baby products.
Use your current baby shampoo more carefully
If you're not ready to switch right away, small changes in how you use the shampoo can help. Less product and less frequent use both reduce what sits on your baby's skin.
- Use a small amount — about the size of a pea — and rinse thoroughly so less residue stays on the skin and scalp.
- You don't need to shampoo every bath; rinsing with water alone is fine for most baths, especially for newborns.
Choose a cleaner baby shampoo
Look for baby shampoos with short, simple ingredient lists and no synthetic fragrance. Welpr prioritizes formulas that are free from parabens, sulfates, phthalates, PEGs, and artificial dyes.
- Choose unscented formulas or ones scented only with fully disclosed, certified-safe ingredients — and look for third-party certifications to back up "clean" or "natural" claims.
- Click the button above to shop Welpr Approved baby shampoo.
Camille May
Cofounder & Product Curator
Camille May is the co-creator of Welpr and a guide for clean living. After selling her last company in the health food space, she went non-toxic while working to heal an autoimmune condition....
Olushola M. Awoyemi
Medical Reviewer, PhD
Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology,...