Certifications
Free From
Highlights
Vegan
Cruelty-free
Made in USA
Hypoallergenic
Fragrance-free
No synthetic fragrance
Recyclable packaging
Money-back guarantee
Regular shampoo
For Dry & itchy skin
Concentrate
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Best Non-Toxic Dog Shampoos
We vetted dog shampoos against the Welpr Standard and here are our top picks.
Cofounder & Product Curator
Medical Reviewer, PhD
Here's what we look for:
- Simple formulas with fully natural or safe synthetic ingredients
- No parabens, PEGs, phthalates, harsh sulfates, BHA/BHT, artificial dyes, formaldehyde or formaldehyde-releasing ingredients, or undisclosed synthetic fragrance (unless certified safe)
- Minimal, non-irritating preservatives
- Full transparency around sourcing, ingredients, and manufacturing practices
The Best Non-Toxic Dog Shampoos
On Welpr, terms like "non-toxic," "safer," "cleaner," "healthier," and "vetted" are editorial labels based on our own standard for product assessment. They are not guarantees, certifications, or medical claims. Learn more.
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The 80/20 guide to going non-toxic the easy way.
Certifications
Free From
Highlights
Cruelty-free
Made in USA
Fragrance-free
No synthetic fragrance
Money-back guarantee
Regular shampoo
For Dry & itchy skin
Certifications
Free From
Highlights
Cruelty-free
Made in USA
Hypoallergenic
Fragrance-free
Regular shampoo
For Dry & itchy skin
Certifications
Free From
Highlights
Vegan
Cruelty-free
Made in USA
Money-back guarantee
Regular shampoo
For Dry & itchy skin
Certifications
Free From
Highlights
Vegan
Cruelty-free
Made in USA
No synthetic fragrance
Plastic-free packaging
Compostable packaging
Regular shampoo
For Dry & itchy skin
Certifications
Free From
Highlights
Vegan
Cruelty-free
Made in USA
Fragrance-free
Refillable
Regular shampoo
For Sensitive skin
Concentrate
Certifications
Free From
Highlights
Vegan
Cruelty-free
Made in USA
Fragrance-free
Recyclable packaging
Money-back guarantee
Regular shampoo
For Dry & itchy skin
Concentrate
Certifications
Free From
Highlights
Cruelty-free
2 year warranty
Regular shampoo
For Sensitive skin
Concentrate
How to Swap to Non-Toxic dog shampoos:
Here's how to swap to non-toxic dog shampoos:
What to know about dog shampoo
Your dog's skin absorbs what's lathered onto it, and most dogs get bathed regularly over their entire body. That combination of frequent use, full-body skin contact, and direct proximity to their face makes the formula worth paying attention to.
- Welpr evaluates dog shampoos the same way it evaluates human personal care: no synthetic fragrances, no parabens, and no harsh surfactants.
- Dogs have thinner, more sensitive skin than humans, so ingredients that seem mild to us can still be worth questioning for them.
Review the shampoo you already use
Use the Welpr Personal Care and Cosmetic Scanner to take a picture of the ingredient label on your dog shampoo. The scanner will flag any concerning ingredients so you can see exactly what's in your product.
- If the label lists "fragrance" or "parfum" without specifying the source, that typically means synthetic fragrance is used.
- Start with the shampoo you reach for most often — if you rotate between products, check the one your dog gets bathed with the most first.
Use your current dog shampoo more carefully
If you're not ready to replace your dog's shampoo right away, small adjustments during bath time can help. Rinsing thoroughly and limiting how long the product sits on your dog's coat are simple, practical steps.
- Rinse your dog's coat completely — leftover residue sits on the skin and can be licked off during grooming.
- Avoid lathering near your dog's eyes, ears, and mouth where skin is thinnest and most sensitive.
Choose a cleaner dog shampoo
Look for dog shampoos with simple, recognizable ingredient lists built around plant-based cleansers and natural oils. Fragrance-free or naturally scented formulas are a better choice.
- Skip products that rely on vague claims like "natural" or "gentle" without backing it up on the ingredient list — the actual formula matters more than marketing language.
- Click the button above to shop Welpr Approved dog shampoo.
Camille May
Cofounder & Product Curator
Camille May is the co-creator of Welpr and a guide for clean living. After selling her last company in the health food space, she went non-toxic while working to heal an autoimmune condition....
Olushola M. Awoyemi
Medical Reviewer, PhD
Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology,...