
Meets the Welpr Standard
Top Pick
Full Moon
All Natural Dog Treats
- Highlights
- Made in USA, Training treats, Single ingredient, For All life stages
Pros
- Soft enough to chew easily but firm enough to break into smaller pieces for training, and they hold their shape well.
- Dogs are highly motivated by these, even picky eaters, making them effective for training and puzzle toys.
- The bag contains a large number of small pieces, so it lasts a while when used for training rewards.
- Smells like real meat rather than processed dog food, which makes handling them less unpleasant.
Cons
- Multiple long-time buyers report a noticeable quality shift: discoloration, white spots, and a different smell and appearance compared to earlier batches.
- Several people found recent batches crumbly and falling apart in the bag, making them hard to break cleanly for training.
- The smell lingers on hands after handling, especially with newer batches.
- Soft, bite-sized beef treats made with cassava root instead of glycerin as the binding agent. Most soft dog treats use glycerin to maintain chewiness; Full Moon skips it entirely.
- Cooked in small batches using low heat in USDA-inspected kitchens that also produce human food. The low-heat method is slower and more expensive than the high-heat extrusion used for most pet treats, but it retains more of the food's original flavor and nutrition.
- Pre-sized for training, so there's no need to tear or break them apart. The soft texture also works well for senior dogs or dogs with dental issues who struggle with crunchy treats.
- Full Moon sources its beef from U.S. family ranchers and has been working with the same farming partners since the brand launched in 2011. As non-toxic dog treats go, the sourcing chain is unusually transparent.
- Labeled for all life stages, so they work for puppies through seniors. These are supplemental treats, not a complete meal.
- Beef
- Turkey
- Chicken
- Organic Cane Sugar
- Cassava Root
- Salt
- Ground Celery
- Vinegar
- Citric Acid
- Paprika
- Hickory Smoke Flavor
- Rosemary Extract









