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Best Non-Toxic Eyeshadows

We vetted eyeshadows against the Welpr Standard and here are our top picks.

Camille May

Cofounder & Product Curator

Olushola M. Awoyemi

Medical Reviewer, PhD

Here's what we look for:

Simple formulas made with ingredients that meet our standard
Free from parabens, PEGs, phthalates, sulfates, BHA/BHT, formaldehyde and formaldehyde-releasing ingredients, and undisclosed fragrance
Mineral pigments or alternatives tested for heavy metals
EU-compliant brands and third-party certifications when available
Transparent sourcing, ingredients, and manufacturing practices

Best Non-Toxic Eyeshadows

On Welpr, terms like "non-toxic," "safer," "cleaner," "healthier," and "vetted" are editorial labels based on our own standard for product assessment. They are not guarantees, certifications, or medical claims. Learn more.

Top Pick

Ilia

The Necessary Eyeshadow Palette

Free From: Cruelty Free
Certified: 1% For The Planet, Leaping Bunny
Highlights: Vegan, Cruelty-free, Fragrance-free, Recyclable packaging, 0.25 year warranty, Powder, Palette, Mixed

8.3

Performance score

Where to buy

Amazon
See price

Six pressed powder shadows per palette, available in cool or warm nude colorways, with a mix of matte, satin, and metallic finishes. The shades are designed to work together, so you're not left with pans you never touch.
Finely milled with a buttery, soft texture that blends easily with a brush or just your fingers. Pigmentation runs high, so a light hand goes further than you might expect coming from other palettes.
ILIA formulates with sensitive skin in mind and avoids fragrance in their complexion and eye products, which matters if you're narrowing down non-toxic eyeshadows that won't irritate reactive skin.
The compact is mirror-free by design: it's a single-material case that can go straight into curbside recycling once you pull the insert out. That's a deliberate trade-off for end-of-life recyclability over convenience.
ILIA started when founder Sasha Plavsic read the ingredient list on her favorite lip balm and couldn't justify what was in it. The brand treats clean formulation as a mix of natural and synthetic ingredients chosen for safety, not a blanket rejection of synthetics.

Mica
Zinc Stearate
Nylon-12
Butyloctyl Salicylate
Caprylic/Capric Triglyceride
Ethyl Macadamiate
Tocopherol
Lonicera Caprifolium (Honeysuckle) Flower Extract
Lonicera Japonica (Honeysuckle) Flower Extract
Simmondsia Chinensis (Jojoba) Seed Oil
Malic Acid
Titanium Dioxide (Ci 77891)
Iron Oxide (Ci 77491)
Iron Oxides (Ci 77499)
Manganese Violet (Ci 77742)
Yellow 5 Lake (Ci 19140:1)
Iron Oxide (Ci 77492)
Red 40 Lake (Ci 16035)

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The 80/20 guide to going non-toxic the easy way.

Budget Pick

Well People

Nudist Multi-Use Color Stick

Free From: Cruelty Free, Formaldehyde Free, Heavy Metal Free, Paraben Free, Phthalate Free, Sulfate Free
Certified: EWG Verified, Leaping Bunny, PETA Certified
Highlights: Vegan, Cruelty-free, Stick, Multi-use

8.0

Performance score

Where to buy

Amazon
See price

Pros

Blends easily and gives a natural, dewy glow rather than a glittery or overpowering finish.
Feels lightweight on the skin, more like skincare than makeup.
Works well on multiple areas including cheekbones, eyes, and anywhere you want a subtle highlight.
Compact and portable enough for quick touch-ups on the go.
No strong smell.

Cons

The stick is noticeably small; multiple people were surprised by the size even after reading the dimensions.
Some shades are so subtle they're hard to see on the skin.
A couple of people received the product broken or melted inside the cap, making it unusable.

Cream color stick in a twist-up format that you swipe directly onto skin and blend with your fingertips. It works on cheeks, lips, and eyelids, so one product covers multiple steps.
The formula is creamy and buildable: a single swipe gives a sheer wash of color, and you can layer it up for something bolder. It leaves a dewy, natural-looking finish rather than a matte one.
If you have combination or oily skin and prefer less shine, setting it with a powder helps. Without powder, the finish stays dewy, which works well for drier skin types.
Well People uses food-grade dyes instead of carmine (which is derived from beetles) to get the pigment in these sticks, making them one of the fewer non-toxic eyeshadows options that are also fully vegan.
Well People is dermatologist-developed and formulates all of its products to be pregnancy-friendly, avoiding a specific list of ingredients flagged during pregnancy and breastfeeding.

Helianthus Annuus (Sunflower) Seed Oil/Helianthus Annus Seed Oil
Ricinus Communis (Castor) Seed Oil/Ricinus Communis Seed Oil
Mica
Carthamus Tinctorius (Safflower) Seed Oil/Carthamus Tinctorius Seed Oil
Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Wax
Synthetic Beeswax
Calcium Titanium Borosilicate
Castor Isostearate Succinate
Tocopherol
Polyhydroxystearic Acid
Caprylic/Capric Triglyceride
Simmondsia Chinensis (Jojoba) Seed Oil/Simmondsia Chinensis Seed Oil
Rosa Rubiginosa Seed Oil
Crambe Abyssinica Seed Oil
Tin Oxide
Isostearic Acid
Calendula Officinalis Flower Extract
Lecithin
Polyglyceryl-3 Polyricinoleate
Camellia Sinensis Seed Oil
Aloe Barbadensis Leaf Juice
Maltodextrin
Potassium Sorbate
Sodium Benzoate

100% Pure

Pretty Naked II Makeup Palette

Free From: Cruelty Free, Dye Free, Heavy Metal Free
Certified: PETA Certified
Highlights: Vegan, Cruelty-free, Made in USA, Money-back guarantee, Powder, Palette, Mixed

8.2

Performance score

Where to buy

100% Pure
See price

Pros

Applies smoothly with no fallout and good pigmentation that builds up well.
Lasts through a full day, especially when used with a primer.
The neutral color range works well for fair and cool-toned skin, giving a natural everyday look.
Includes a blush alongside the shadows, which adds versatility to the palette.

Cons

The palette packaging feels flimsy; multiple people received it with shadows detached or broken, making it awkward to use.
Pigmentation is polarizing; most find it solid, but a few felt the shadows were underwhelming for the price.
Colors can lean cooler in person than they appear in product photos.

Five products in one compact: three eyeshadows, a blush, and a luminizer. The shade range leans cool and smokey compared to the original Pretty Naked palette, which skews warmer and more neutral.
Color in the shadows, blush, and luminizer comes from fruit and vegetable pigments rather than synthetic dyes or heavy metal-based colorants. 100% Pure holds a global patent on this fruit pigmentation technology.
The base is rice starch rather than talc, so the texture is lightweight and powdery. The formula also includes oils and butters meant to double as skincare, not just sit on the surface.
For anyone exploring non-toxic eyeshadows, this palette is a full face kit rather than just an eye product, which cuts down on the number of separate items you need.
Note: this product is currently discontinued and sold out on the brand's site, though it may still be available through third-party sellers.

Oryza Sativa (Rice) Starch
Rosa Canina Seed (Rosehip) Oil
Persea Gratissima (Avocado) Oil
Theobroma Cacao (Cocoa) Seed Butter
Punica Granatum (Pomegranate) Extract
Vaccinium Macrocarpon (Cranberry) Fruit
Fragaria Vesca (Strawberry) Fruit
Rubus Idaeus (Raspberry) Fruit
Prunus Serotina (Cherry) Fruit
Prunus Armeniaca (Apricot) Fruit
Prunus Persica (Peach) Fruit
Vitis Vinifera (Cabernet Grapes) Fruit
Matricaria Chamomilla (Chamomile) Leaf
Lycium Chinense (Goji Berry) Fruit Extract
Sodium Ascorbate (Vitamin C)
Tocopherol (Vitamin E)
Mica
Pigmented Extracts Of Theobroma Cacao (Cacao)
Prunus Domestica (Plum) Fruit
Rosa Centifolia (Rose Petal) Flower

Toups & Co

Natural Eyeshadow Singles

Free From: Gluten Free, Non-GMO, Paraben Free, PFAS Free, Phthalate Free, Sulfate Free
Highlights: Pregnancy safe, Breastfeeding safe, Recyclable packaging, Refillable, Money-back guarantee, Powder, Single, Mixed

8.2

Performance score

Where to buy

Toups & Co
See price

Sold as individual magnetic pans that slide into a reusable palette, so you can build a custom color set and replace only the shades you use up.
Available in both matte and shimmer finishes across 16 shades, from neutrals like Flesh and Cashmere to bolder options like Blue Velvet and Smoking Plum.
The formula is powder-based but applies creamy rather than dry, which helps it blend without settling into fine lines or creasing throughout the day.
Formulated with skin-conditioning oils and botanical extracts rather than synthetic binders, making these a reasonable option among non-toxic eyeshadows for people prone to eye irritation from conventional formulas.
Handcrafted in small batches in coastal Alabama by a husband-and-wife operation that started as a farm-to-skin project, not a cosmetics company.

Rice Powder
Mica
Magnesium Stearate
Vitis Vinifera (Grape) Seed Oil
Origanum Vulgare (Oregano) Leaf Extract
Thymus Vulgaris (Thyme) Extract
Olea Europaea (Olive) Leaf Extract
Rosmarinus Officinalis (Rosemary) Leaf Extract
Lavandula Angustifolia (Lavender) Flower Extract
Hydrastis Canadensis (Goldenseal) Root Extract
Simmondsia Chinensis (Jojoba) Seed Oil
Tocopherol
Titanium Dioxide (Ci 77891)
Iron Oxides (Ci 77491)
Iron Oxides (Ci 77492)
Iron Oxides (Ci 77499)

Lily Lolo

All-Natural Eye Shadow Palette

Highlights: Vegan, Cruelty-free, Made in EU, Recyclable packaging, Powder, Palette, Mixed

7.9

Performance score

Where to buy

Amazon
See price

Pros

Applies smoothly and stays put throughout the day without needing touch-ups.
The neutral, earth-tone color range looks natural and works well for everyday wear.

Cons

The shades lean shimmery rather than matte, which isn't obvious before purchasing.
The pans can come unglued from the case, requiring you to keep the palette flat or re-adhere them yourself.
The amount of product per pan feels small relative to the cost.

Eight pressed mineral eyeshadows in a single compact, with a mix of matte, shimmer, and demi-matte finishes. The formula is powder-based but has a silky, creamy feel rather than a dry or chalky one.
Neutral shade range built to work across skin tones and eye colors, running from nude pinks and golds through browns to charcoal. Versatile enough for a subtle daytime look or a deeper evening eye.
Buildable pigment, so you can layer for more intensity rather than getting a heavy deposit on the first pass. The trade-off: lighter shades may read more sheer than what you'd get from conventional non-toxic eyeshadows with synthetic binders.
Non-comedogenic formula, so it won't clog pores along the lash line or lid. Worth noting if you're prone to milia or breakouts around the eye area.
Lily Lolo started in 2005 when the founder began hand-blending mineral foundation in her bedroom in the UK. The brand still formulates and manufactures in England.

Mica
Simmondsia Chinensis (Jojoba) Seed Oil
Argania Spinosa (Argan) Kernel Oil
Punica Granatum (Pomegranate) Seed Oil
Leptospermum Scoparium (Manuka) Oil
Sodium Hyaluronate
Eryngium Maritimum Callus Culture Filtrate
Tocopherol
Helianthus Annuus Seed Oil
Silica
Tin Oxide
Ci 77891 (Titanium Dioxide)
Ci 77491 (Iron Oxide)
Ci 77492 (Iron Oxide)
Ci 77499 (Iron Oxide)
Ci 77742 (Manganese Violet)
Ci 77510 (Ferric Ferrocyanide)
Ci 77288 (Chromium Oxide)

Ilia

Matte Liquid Powder Eye Tint

Free From: Cruelty Free
Certified: 1% For The Planet, Leaping Bunny
Highlights: Vegan, Cruelty-free, Made in USA, Fragrance-free, 0.25 year warranty, Liquid, Single, Matte

7.2

Performance score

Where to buy

Amazon
See price

Pros

Smooth, creamy texture that applies easily and layers well.
Stays on through a full day for most people, especially when blended with a fluffy brush.
Pigment hits a middle ground: visible color without being too opaque or too sheer.
Color range includes soft, luminous shades that are hard to find in other liquid shadows.

Cons

Blending is tricky; applying too much pressure can wipe the product off entirely, leaving uneven patches.
Creasing is an issue for some, even with primer underneath.
Online color swatches don't always match the actual shade, so colors can look different in person.

Comes in a tube with a doe-foot wand and goes on as a liquid cream, then dries down to a powder-like matte or metallic finish within seconds. No primer needed.
Water-based formula that's buildable in thin layers. You can sheer it out for a wash of color or layer it up for something bolder, but each layer needs to dry before adding the next.
Sets fast, so you'll want to work on one eye at a time. Blending with a patting motion (finger or brush) works better than dragging or swiping once it's on the lid.
Among non-toxic eyeshadows, liquid-to-powder formats like this one are relatively uncommon. Most cream shadows come in pots or sticks; this applies more like a concealer.
ILIA formulates with sensitive skin in mind and includes certain botanicals at active levels, meaning the percentage is high enough to have a functional effect on the skin rather than just appearing on the label.

Westman Atelier

Eye Pods

Free From: Cruelty Free, Formaldehyde Free, Paraben Free, Phthalate Free, Sulfate Free
Highlights: Vegan, Cruelty-free, Fragrance-free, Cream, Palette, Mixed

7.1

Performance score

Where to buy

Credo Beauty
See price

Each compact holds three coordinated shades in a cream-to-powder format that starts creamy on pickup and sets to a powdery, weightless finish on the lid.
The cream-powder texture means zero fallout, so you won't get shadow dust on your cheeks or under your eyes during application.
Available in two finish types: luminous (Les Jours, Les Nuits, Rendez-Vous) and matte (Toujours). The shade trios are curated to work together, so you can use one across the lid and layer the others for depth without worrying about color clashing.
Compact enough to toss in a bag for touch-ups. For anyone shopping non-toxic eyeshadows that double as a full eye look in one palette, the trio format simplifies what you need to carry.
Created by makeup artist Gucci Westman, whose career doing editorial and celebrity work shaped the formula toward blendability and a natural, skin-like finish rather than heavy pigment.

How to Swap to Non-Toxic eyeshadows:

Here's how to swap to non-toxic eyeshadows:

What to know about eyeshadow

Eyeshadow is applied directly to the delicate skin around your eyes, one of the thinnest and most absorptive areas on your body. Because of this proximity to your eyes and the frequency of use for many people, the pigments, preservatives, and fragrances in your formula deserve a closer look.

Eyeshadows can contain synthetic dyes, heavy metals in pigments, and synthetic fragrances that sit on sensitive skin for hours.
Pressed powders, loose pigments, creams, and liquids can all vary widely in formulation, so the format alone doesn't tell you much about what's inside.

Review what you already use

Gather the eyeshadows you reach for most often and check their ingredient lists. Use the Welpr Personal Care and Cosmetic Scanner to take a photo of the ingredient label and see which ingredients get flagged.

Start with the palette or single shade you wear daily — that's your highest-exposure product.
Look for "fragrance" or "parfum" on the label, which can signal undisclosed synthetic ingredients.

Use your current eyeshadow more safely

If you're not ready to replace your eyeshadows right away, a few small habits can reduce what your skin absorbs. This is especially worth doing for shades you wear all day.

Apply a clean, fragrance-free eye primer or moisturizer first to create a barrier between the pigment and your skin.
Remove eyeshadow thoroughly at the end of the day with a gentle, non-toxic cleanser to minimize how long ingredients sit on your skin.

Choose cleaner replacements

Look for eyeshadows built on mineral pigments with simple, short ingredient lists. Fragrance-free formulas are best, and any scent should come from natural plant extracts rather than synthetic fragrance.

Prioritize brands that test their pigments for heavy metals and are free from parabens, phthalates, PEGs, and formaldehyde-releasing preservatives — certifications like EWG VERIFIED™ or MADE SAFE® are a good sign but not the only thing Welpr checks.
Click the button above to shop Welpr Approved eyeshadow.

Camille May

Cofounder & Product Curator

Camille May is the co-creator of Welpr and a guide for clean living. After selling her last company in the health food space, she went non-toxic while working to heal an autoimmune condition....

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Olushola M. Awoyemi

Medical Reviewer, PhD

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology,...

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