Certifications
Free From
Highlights
Vegan
Cruelty-free
Fragrance-free
Recyclable packaging
0.25 year warranty
Powder
Palette
Mixed
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Best Non-Toxic Eyeshadows
We vetted eyeshadows against the Welpr Standard and here are our top picks.
Cofounder & Product Curator
Medical Reviewer, PhD
Here's what we look for:
- Simple formulas with minimal, non-irritating preservatives
- No parabens, PEGs, phthalates, sulfates, BHA/BHT, formaldehyde or formaldehyde-releasing ingredients, or undisclosed synthetic fragrance (unless certified safe)
- Mineral pigments or safe alternatives tested for heavy metals
- EU-compliant brands and third-party certifications when available
- Transparent sourcing, ingredients, and manufacturing practices
Best Non-Toxic Eyeshadows
On Welpr, terms like "non-toxic," "safer," "cleaner," "healthier," and "vetted" are editorial labels based on our own standard for product assessment. They are not guarantees, certifications, or medical claims. Learn more.
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The 80/20 guide to going non-toxic the easy way.
Toups & Co
Natural Eyeshadow Singles
Est. Price$15
7.0
Performance
Ingredient Safety
Meets the Welpr Standard
Discount Code
Use link for discountBuy Now
on Toups & Co
Certifications
Free From
Highlights
Pregnancy safe
Breastfeeding safe
Recyclable packaging
Refillable
Money-back guarantee
Powder
Single
Mixed
Certifications
Free From
Highlights
Vegan
Cruelty-free
Made in USA
Money-back guarantee
Powder
Palette
Mixed
Lily Lolo
All-Natural Eye Shadow Palette
Est. Price$38
9.0
Performance
Ingredient Safety
Meets the Welpr Standard
Buy Now
on Amazon
Certifications
Free From
Highlights
Vegan
Cruelty-free
Made in EU
Recyclable packaging
Powder
Palette
Mixed
Certifications
Free From
Highlights
Vegan
Cruelty-free
Made in USA
Fragrance-free
0.25 year warranty
Liquid
Single
Matte
Certifications
Free From
Highlights
Vegan
Cruelty-free
Made in Canada
Fragrance-free
No synthetic fragrance
Recyclable packaging
Recycled materials
Cream
Single
Metallic
Product image coming soon
Westman Atelier
Eye Pods
Est. Price$88
7.5
Performance
Ingredient Safety
Meets the Welpr Standard
Buy Now
on Credo Beauty
Certifications
Free From
Highlights
Vegan
Cruelty-free
Fragrance-free
Cream
Palette
Mixed
How to Swap to Non-Toxic eyeshadows:
Here's how to swap to non-toxic eyeshadows:
What to know about eyeshadow
Eyeshadow is applied directly to the delicate skin around your eyes, one of the thinnest and most absorptive areas on your body. Because of this proximity to your eyes and the frequency of use for many people, the pigments, preservatives, and dyes in your formula deserve a closer look.
- Eyeshadows can contain synthetic dyes, heavy metals in pigments, and harsh preservatives that sit on sensitive skin for hours.
- Pressed powders, loose pigments, creams, and liquids can all vary widely in formulation, so the format alone doesn't tell you much about what's inside.
Review what you already use
Gather the eyeshadows you reach for most often and check their ingredient lists. Use the Welpr Personal Care and Cosmetic Scanner to take a photo of the ingredient label and see which ingredients get flagged.
- Start with the palette or single shade you wear daily — that's your highest-exposure product.
- Look for "fragrance" or "parfum" on the label, which can signal undisclosed synthetic ingredients.
Use your current eyeshadow more safely
If you're not ready to replace your eyeshadows right away, a few small habits can reduce what your skin absorbs. This is especially worth doing for shades you wear all day.
- Apply a non-toxic eye primer or moisturizer first to create a barrier between the pigment and your skin.
- Remove eyeshadow thoroughly at the end of the day to minimize how long ingredients sit on your skin.
Choose cleaner replacements
Look for eyeshadows built on mineral pigments with simple, short ingredient lists. Fragrance-free formulas are best.
- Prioritize brands that test their pigments for heavy metals and are free from parabens, phthalates, PEGs, and formaldehyde-releasing preservatives — certifications like EWG VERIFIED™ are a good sign but not the only thing Welpr checks.
- Click the button above to shop Welpr Approved eyeshadow.
Camille May
Cofounder & Product Curator
Camille May is the co-creator of Welpr and a guide for clean living. After selling her last company in the health food space, she went non-toxic while working to heal an autoimmune condition....
Olushola M. Awoyemi
Medical Reviewer, PhD
Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology,...