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Best Non-Toxic Face Moisturizers
We vetted face moisturizers against the Welpr Standard and here are our top picks.
Here's what we look for:
- Simple formulas with fully natural or safe synthetic ingredients
- No parabens, PEGs, phthalates, harsh sulfates, BHA/BHT, artificial dyes, formaldehyde or formaldehyde-releasing ingredients, or undisclosed synthetic fragrance (unless certified safe)
- Minimal, non-irritating preservatives
- EU-compliant brands with third-party certifications when available
- Full transparency around sourcing, ingredients, and manufacturing practices
Best Non-Toxic Face Moisturizers
On Welpr, terms like "non-toxic," "safer," "cleaner," "healthier," and "vetted" are editorial labels based on our own standard for product assessment. They are not guarantees, certifications, or medical claims. Learn more.
Welpr Blueprint: Go Non-Toxic Mini-Course
The 80/20 guide to going non-toxic the easy way.
Use link for discountHow to Swap to Non-Toxic face moisturizers:
Here's how to swap to non-toxic face moisturizers:
What to know about face moisturizer
Face moisturizer is something most people apply every day, directly onto facial skin. Because it stays on your skin for hours and is used on one of the most absorptive areas of your body, the ingredients in your moisturizer matter more than in many other products.
- Welpr focuses on the overall formulation — checking for clean ingredients, safe preservatives, and whether fragrances are natural or synthetic.
- Products that sit on your face all day deserve more attention than rinse-off products like cleansers.
Review what you already use
Take a look at the moisturizers you currently use and start with the one you reach for most often. Use the Welpr Personal Care and Cosmetic Scanner to snap a photo of the ingredient label and see what's flagged.
- Check for "fragrance" or "parfum" on the label — these terms usually mean synthetic fragrance, which Welpr does not allow unless it's fully disclosed and third-party certified safe.
- If you use separate day and night moisturizers, scan both — but prioritize whichever one you use more frequently.
Use your current moisturizer more safely
If you're not ready to replace your moisturizer right away, there are a couple of small adjustments that can help. These won't change the formula, but they can reduce how much unnecessary exposure your skin gets.
- Use only the amount you need — a pea-sized amount is often enough for the full face, and extra product doesn't add extra benefit.
- Avoid applying moisturizer to broken, irritated, or freshly exfoliated skin, which can absorb ingredients more readily.
Choose a cleaner replacement
Look for moisturizers with simple, functional ingredient lists. The best options use clean formulations — whether fully natural or safely vetted synthetics — without unnecessary additives, synthetic fragrance, or harsh preservatives.
- Choose fragrance-free options first, or products scented only with essential oils or plant extracts — and be cautious of vague claims like "clean" or "natural" without certification to back them up.
- Click the button above to shop Welpr Approved face moisturizers.

Camille May
Cofounder & Product Curator
Camille May is the co-creator of Welpr and a guide for clean living. After selling her last company in the health food space, she went non-toxic while working to heal an autoimmune condition....

Olushola M. Awoyemi
Medical Reviewer, PhD
Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology,...















