As an Amazon Associate, we earn from qualifying purchases. Affiliate links do not affect our ratings. Learn more.

Best Non-Toxic Foundations

We vetted foundations against the Welpr Standard and here are our top picks.

Camille May

Cofounder & Product Curator

Olushola M. Awoyemi

Medical Reviewer, PhD

Here's what we look for:

Simple formulas made with ingredients that meet our standard
Free from parabens, PEGs, phthalates, sulfates, BHA/BHT, formaldehyde and formaldehyde-releasing ingredients, and undisclosed fragrance
Mineral pigments or alternatives tested for heavy metals
EU-compliant brands and third-party certifications when available
Transparent sourcing, ingredients, and manufacturing practices

Best Non-Toxic Foundations

On Welpr, terms like "non-toxic," "safer," "cleaner," "healthier," and "vetted" are editorial labels based on our own standard for product assessment. They are not guarantees, certifications, or medical claims. Learn more.

Axiology Fungdation Reishi Mushroom Foundation

Meets the Welpr Standard

Top Pick

Axiology

Fungdation Reishi Mushroom Foundation

Free From: Cruelty Free, Fragrance Free, Plastic Free
Highlights: Deep hydration, Light to medium coverage, Lightweight and breathable, Buildable coverage, Dewy finish, Reishi and snow mushrooms, Vegan, Handmade in USA

8.5

Performance score

Where to buy

Axiology
See price
Credo Beauty
See price

Creamy and lightweight, it leaves a supple, bouncy satin finish that enhances natural features rather than masking them.
Snow mushroom extract helps deeply hydrate and plump skin by holding water, while reishi’s beta-glucans support moisture retention.
Its coverage builds from sheer to medium and can also cover under-eye areas, blemishes, and pigmentation concerns.
Shade 1 is a very light, slightly pink or ashy option for very fair skin with neutral to cool undertones.

Meadowfoam Seed Oil
Jojoba Esters
Isononyl Isononanoate
Sunflower Seed Wax
Modified Corn Starch
Isodecyl Neopentanoate
Polyglyceryl-4 Olivate/Polyricinoleate
Polyhydroxystearic Acid
Synthetic Fluorphlogopite
Theobroma Cocoa Seed Butter
Elderberry Extract
Prunus Sweet Almond Oil
Lecithin
Caprylyl Glycol
Ethylhexylglycerin
Organic Neem Seed Oil
Moringa Seed Oil
Reishi Mushroom Stem Extract
Tremella Mushroom Extract
Vitamin E
May Contain: Titanium Dioxide (Ci 77891)
Iron Oxide (Ci 77491, Ci 77492, Ci 77499)

Free email mini-course

Welpr Blueprint: Go Non-Toxic Mini-Course

The 80/20 guide to going non-toxic the easy way.

Meets the Welpr Standard

Budget Pick

Omiana

Velvet Matte Liquid Foundation

Free From: Cruelty Free, Formaldehyde Free, Fragrance Free, Gluten Free, Non-GMO, Paraben Free, Phthalate Free, Sulfate Free
Certified: Leaping Bunny, PETA Certified
Highlights: Mica-free, Lightweight and breathable, Buildable coverage, Hydrating skincare benefits, Sheer-to-medium coverage, For delicate skin, Talc-free

8.2

Performance score

Where to buy

Omiana
See price

Lightweight and breathable, it pairs a mattifying finish with hydrating skincare benefits. The coverage remains radiant with a sheer-to-medium matte finish.
Buildable coverage can even out skin tone while keeping the result natural-looking, rather than starting at full coverage.
The mica-free formula is made for delicate and reactive skin, making it a relevant option for shoppers screening makeup ingredients closely.
Eight shades span fair through deep tones, with cool, neutral, and warm undertone options.

Meets the Welpr Standard

Araza Beauty

Coconut Cream Foundation

Free From: Gluten Free
Highlights: Cruelty-free, Made in USA, Medium coverage, Dewy finish, SPF protection

8.4

Performance score

Where to buy

Araza Beauty
See price

A dense, rich cream foundation that comes in a pot rather than a pump. You apply it with a brush or fingers, and the texture softens and becomes workable once it touches warm skin. In cooler temperatures, the product can stiffen up in the jar.
Coverage is light and buildable to medium, with a dewy, natural-glow finish. It leans moisturizing rather than mattifying, so dry skin types tend to get along with it better than oily ones.
The coconut oil in the formula is fractionated (MCT oil), which removes the heavy fatty acids that make raw coconut oil pore-clogging for some people. Not a guarantee for everyone, but it's a meaningful distinction from foundations that use unrefined coconut oil.
Instead of synthetic preservatives, the formula uses a fermented coconut postbiotic to prevent mold and bacterial growth. That's also why the shelf life is 12 months from purchase, shorter than most conventional foundations.
Available in 24 shades with $2.50 sample sizes, which is unusually broad for a small-batch non-toxic foundations brand. The shade finder tool on their site helps narrow it down.
Sister-owned and made fresh in small batches in the U.S. The brand uses a wild-picked Amazonian fruit extract as a signature ingredient across their line, sourced directly from the rainforest.

Meets the Welpr Standard

Westman Atelier

Suprême Bio-Complex Liquid Foundation

Free From: Cruelty Free, Fragrance Free, Gluten Free, Paraben Free, Phthalate Free, Sulfate Free
Highlights: Weightless formula, Medium coverage, Natural hydrated finish, Blurs pores, Non-comedogenic, Vegan-friendly, Exosome technology, Reduces excess oil

8.3

Performance score

Where to buy

Credo Beauty
See price
Sephora
See price

Medium coverage blurs pores and evens texture, leaving a natural, hydrated finish.
Amino acid-derived pigments meld with skin instantly for lasting coverage, while amino acid powders blur, mattify, and absorb excess oil without dryness.
Exosome Technology delivers the peptide-loaded Suprême Skin Bio-Complex precisely, supporting smoother, brighter, firmer-looking skin.
Sunflower, rosemary, and seaweed extracts are included to restore and soothe the skin barrier.
The weightless liquid glides on like a favorite serum and melts into skin for a second-skin finish.

Aqua/Water/Eau
Coconut Alkanes
Triethylhexanoin
Polyglyceryl-6 Polyricinoleate
Octyldodecanol
Propanediol
Dimer Dilinoleyl Dimer Dilinoleate
Caprylic/Capric Triglyceride
Coco-Caprylate/Caprate
Lauroyl Lysine
Polyglyceryl-2 Isostearate
Disteardimonium Hectorite
Oligopeptide-1
Palmitoyl Pentapeptide-4
Palmitoyl Tripeptide-1
Sodium Hyaluronate
Chlorella Vulgaris Extract
Rosmarinus Officinalis (Rosemary) Leaf Extract
Beta-Sitosterol
Niacinamide
Phosphatidylcholine
Helianthus Annuus (Sunflower) Seed Oil
Mannitol
Glycerin
Stearalkonium Hectorite
Polyglyceryl-3 Polyricinoleate
Sodium Myristoyl Glutamate
Magnesium Sulfate
Propylene Carbonate
Polyhydroxystearic Acid
Isostearic Acid
Lecithin
Methylpropanediol
Polyglyceryl-10 Laurate
Potassium Phosphate
Dipotassium Phosphate
Phenylpropanol
Caprylyl Glycol
Hydroxyacetophenone
Tocopherol
Sodium Chloride
1,2-Hexanediol
Aluminum Hydroxide
Titanium Dioxide (Ci 77891)
Iron Oxides (Ci 77491)
Iron Oxides (Ci 77492)
Iron Oxides (Ci 77499)

Meets the Welpr Standard

Toups & Co

Liquid Foundation

Free From: Gluten Free, Non-GMO, Paraben Free, PFAS Free, Phthalate Free, Sulfate Free
Highlights: Breastfeeding safe, Recyclable packaging, Money-back guarantee, Medium coverage, Natural finish, SPF protection

8.3

Performance score

Where to buy

Amazon
See price
Toups & Co
See price

Liquid format with a pump dispenser; buildable from light to full coverage using hands or a brush. One pump covers a lot, and you can layer for more without caking or settling into fine lines.
Built around an aloe vera base rather than water or silicone, with herb extracts and plant butters doing the moisturizing work. The brand positions it as skincare-while-you-wear-it, aiming to improve skin over time rather than just sit on top of it.
Formulated specifically for sensitive and acne-prone skin. Non-comedogenic, so it's designed not to clog pores or trigger breakouts, which is a common concern with non-toxic foundations that rely on plant oils and butters.
Available in 16 shades across cool, warm, neutral, and olive undertones. The brand sells sample sets (light, medium, deep) so you can test multiple shades at home before committing to a full bottle.
Handcrafted in small batches in coastal Alabama by a family-run operation. Shelf life is about a year once opened, shorter than conventional foundations that use synthetic preservatives.
Layers well with other complexion products like highlighter and bronzer for a more contoured finish, if that's your preference.

Aloe Barbadensis Leaf Juice
Water
Glycerin
Oryza Sativa (Rice) Powder
Boron Nitride
Euphorbia Cerifera (Candelilla) Wax
Squalane
Butyrospermum Parkii (Shea) Butter
Chamomilla Recutita (Matricaria) Flower Water
Helianthus Annuus (Sunflower) Lecithin
Tocopherol
Vanilla Planifolia
Origanum Vulgare Leaf Extract
Thymus Vulgaris (Thyme) Extract
Olea Europaea (Olive) Leaf Extract
Rosmarinus Officinalis (Rosemary) Leaf Extract
Lavandula Angustifolia (Lavender) Flower Extract
Hydrastis Canadensis Root Extract
Titanium Dioxide (Ci 77891)
Iron Oxides (Ci 77491)
Iron Oxides (Ci 77492)
Iron Oxides (Ci 77499)

Meets the Welpr Standard

Ere Perez

Oat Milk Foundation

Free From: Fragrance Free
Highlights: Dewy finish, Medium coverage, Long-lasting, Buildable coverage, Lightweight coverage, For sensitive skin, Vegan ingredients

8.2

Performance score

Where to buy

Ere Perez
See price
Credo Beauty
See price

Medium coverage builds to a fresh, dewy, skin-like finish that stays natural-looking rather than cakey.
The creamy formula is made for a seamless, lightweight second-skin effect while accommodating sensitive skin types.
Oat milk, peach fruit extract and vitamin E help nourish skin throughout the day.
Its 16 shades cover very fair through deepest-dark tones, with cool, neutral and warm undertone options.
Using two shades supports soft contouring: one evens the complexion and the other sculpts, keeping the result light rather than heavy-looking.

Aqua (Water)
Coco-Caprylate/Caprate
Glycerin
Polyglyceryl-6 Polyricinolate
Avena Sativa (Oat) Kernel Extract
Prunus Persica (Peach) Fruit Extract
Tocopheryl Acetate (Vitamin E)
Biosaccharide Gum-1
Sodium Anisate
Sodium Levulinate
Magnesium Sulfate
Sodium Salicylate
Ethylhexylglycerin
Citric Acid
Glyceryl Caprylate
Polyhydroxystearic Acid
Potassium Sorbate
Ci 77491
Ci 77492
Ci 77499 (Iron Oxides)
Ci 77891 (Titanium Dioxide)

Meets the Welpr Standard

Gabriel Cosmetics

Organic Liquid Foundation

Free From: Cruelty Free, Formaldehyde Free, Gluten Free, Paraben Free, Phthalate Free, Sulfate Free
Highlights: Vegan, Cruelty-free, Made in USA, Full coverage, Natural finish, SPF protection

8.2

Performance score

Where to buy

Amazon
See price

Pros

Provides a natural-looking finish with a soft glow that multiple people say is undetectable as makeup.
A small amount covers well, so a single bottle lasts a long time.
Feels lightweight on the skin and doesn't feel heavy or cakey once blended.
Covers redness and blemishes effectively; layering adds more coverage without looking unnatural.

Cons

The bottle has a narrow opening with no pump or dispenser, making it difficult to get the product out, especially since the formula is thick.
Colors can run darker than expected; several people found the shade didn't match the online description.
Needs to be mixed with a moisturizer or oil to avoid going on too thick and patchy; without that step, blending can be difficult.
Has a noticeable medicinal or bandage-like smell that some people find off-putting.

Liquid format with medium to full coverage that uses plant-based oils and botanical extracts as its hydration system, so it moisturizes without leaving an oily finish.
Especially well-suited for dry and sensitive skin. The formula leans hydrating rather than mattifying, which means oilier skin types may find it too dewy.
Comes in 14 shades spanning fair to deep, each labeled with undertone (cool, warm, or neutral), which makes shade-matching easier than brands that only list a color name.
The bottle doesn't include a pump by default; Gabriel sells one separately for a couple of dollars. Without it, you're pouring or dipping to dispense.
Gabriel has been making non-toxic foundations and other clean cosmetics in the U.S. for over 25 years, using only naturally sourced and mineral-based ingredients across their entire line.

Aqua (Infusion Of Aloe Barbadensis Leaf Juice)
Sesamum Indicum (Sesame) Seed Oil
Sorbitol
Oenothera Biennis (Evening Primrose) Oil
Persea Gratissima (Avocado) Fruit Extract
Aloe Barbadensis Leaf Extract
Simmondsia Chinensis (Jojoba) Seed Oil
Glycerin
Cetearyl Alcohol
Butyrospermum Parkii (Shea Butter)
Crithmum Maritimum (Sea Fennel) Extract
Tocopheryl Acetate
Lecithin
Silica
Xanthan Gum
Kaolin
Iron Oxides
Titanium Dioxide
Potassium Sorbate

Meets the Welpr Standard

Omiana

Pure Radiance Mineral Foundation

Free From: Cruelty Free, Formaldehyde Free, Fragrance Free, Gluten Free, Non-GMO, Paraben Free, Phthalate Free, Sulfate Free
Certified: Leaping Bunny, PETA Certified
Highlights: Full coverage, Long-lasting, Non-greasy, Mica-free, Vegan, Made in USA, For sensitive skin, Fragrance-free

8.2

Performance score

Where to buy

Omiana
See price

Creamy and full-coverage, with a smooth application that creates a radiant complexion.
The concentrated formula works for all-over face coverage or more targeted spot treatment, with buildable coverage for areas needing extra attention.
It is non-greasy with intense coverage and is made to stay in place throughout the day.
Palmarosa oil gives the formula a subtle, natural aroma.
Formulated for delicate and reactive skin, with minimal ingredients and no fillers or fluff.

Meets the Welpr Standard

Omiana

Intense Coverage Liquid Foundation

Free From: Cruelty Free, Formaldehyde Free, Gluten Free, Non-GMO, Paraben Free, Phthalate Free, Sulfate Free
Certified: Leaping Bunny, PETA Certified
Highlights: Full coverage, Matte finish, For sensitive skin, Mica-free, Talc-free, Vegan, 90% organic ingredients, Made in USA

8.2

Performance score

Where to buy

Omiana
See price

It provides intense, buildable coverage with a matte, polished finish. The natural-looking result feels lightweight and breathable, with all-day wear.
Created for sensitive skin and suitable for all skin types, it leaves out mica, talc, ultramarines, bismuth, and gluten.
Thirteen shades run from very fair to medium-deep, with neutral, warm, pink, and olive-leaning undertones. The color is made to adjust and blend with skin tone.
It contains no added synthetic fragrance. Any aroma comes from botanical extracts or oils with naturally occurring scent profiles.

Certified Organic Aloe Barbadensis Leaf Juice
Water (Aqua)
Certified Organic Glycerin (Vegetable)
Certified Organic Oryza Sativa (Rice) Powder
Boron Nitride
Euphorbia Cerifera (Candelilla) Wax
Squalane
Certified Organic Butyrospermum Parkii (Shea Butter)
Certified Organic Chamomile Hydrosol (Matricaria Recutita)
Lecithin
Tocopherol (Vitamin E)
Certified Organic Vanilla Planifolia
Certified Organic Origanum Vulgare (Oregano) Leaf Extract
Thymus Vulgaris (Thyme) Extract
Olea Europaea (Olive) Leaf Extract
Certified Organic Rosmarinus Officinalis (Rosemary) Leaf Extract
Lavandula Angustifolia (Lavender) Flower Extract
Hydrastis Canadensis (Goldenseal) Extract
[+/- May Contain]: Titanium Dioxide (Ci 77891) (Non-Nanoparticle)
Zinc Oxide (Cl77947)
Iron Oxides (Cl 77491, 77492, 77499)

Meets the Welpr Standard

Omiana

Longwear Liquid Foundation Mousse

Free From: Cruelty Free, Formaldehyde Free, Fragrance Free, Gluten Free, Non-GMO, Paraben Free, Phthalate Free, Sulfate Free
Certified: Leaping Bunny, PETA Certified
Highlights: Full coverage, Natural matte finish, Transfer resistant, Humidity resistant, Vegan, Mica free, Titanium dioxide free, For reactive skin

8.2

Performance score

Where to buy

Omiana
See price

Delivers all-day full coverage with a natural matte finish, and is transfer- and humidity-resistant. It can also serve as a concealer or highlighter around the eyes and above the cheekbones.
Coverage begins at medium and can be built toward a more intense result, while keeping a lightweight, silky feel and adding moisture.
The formula leaves out titanium dioxide, mica, boron nitride, and clay, making it an option for people who prefer to avoid those particular makeup ingredients.
An anhydrous formula concentrates organic ingredients and minerals without water or fillers, so a small amount goes a long way.

Caprylic/Capric Triglyceride
High-Micron Zinc Oxide
Maranta Arundinacea Root (Organic Arrowroot)
Squalane (Olive Based) Oil
Aloe Barbadensis (Organic Aloe) Leaf Juice
Cocos Nucifera (Organic Coconut) Oil
Alcohol Extract Of Camellia Sinensis (Organic Green Tea) Leaf
Cetearyl Olivate (And) Sorbitan Olivate
Cetyl Palmitate (And) Sorbitan Palmitate (And) Sorbitan Olivate
Olea Europaea (Organic Olive) Fruit Oil
Iron Oxide

Meets the Welpr Standard

Westman Atelier

Vital Skin Foundation Stick

Free From: Cruelty Free, Paraben Free, Phthalate Free, Sulfate Free
Highlights: Buildable coverage, Natural finish, Calms redness, Evens complexion, Boosts moisture, Vegan friendly, No synthetic fragrance, No silicones

8.1

Performance score

Where to buy

Amazon
See price
Credo Beauty
See price
Sephora
See price

Medium, buildable coverage lets it even the complexion all over or add coverage only where it is needed.
Its molten, creamy texture melts into skin for a radiant, natural finish rather than a mask-like look.
Soothing plant actives target inflammation and redness while helping maintain balanced moisture, making it suited to skin dealing with both sensitivity and uneven tone.
Vegetable-derived squalane helps prevent moisture loss and restore suppleness, while camellia seed oil provides antioxidant protection and supports the moisture barrier.

Caprylic/Capric Triglyceride
Isononyl Isononanoate
Isodecyl Neopentanoate
Dicalcium Phosphate
Microcrystalline Wax (Cera Microcristallina)
Squalane
Polyethylene
Vp/Hexadecene Copolymer
Synthetic Wax
Disteardimonium Hectorite
Hydrogenated Polyisobutene
Silica
Nylon-12
Camellia Oleifera Seed Oil
Hydrogenated Coconut Oil
Phytosphingosine
Butyl Stearate
Isostearyl Alcohol
Alcohol
Water (Aqua)
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
Butylene/Ethylene/Styrene Copolymer
Ethylene/Propylene/Styrene Copolymer
Mica
Dibutyl Lauroyl Glutamide
Rubus Idaeus Leaf Cell Culture
Tin Oxide
Titanium Dioxide Ci 77891
Iron Oxides Ci 77491
Iron Oxides Ci 77492
Iron Oxides Ci 77499

Meets the Welpr Standard

Juice Beauty

Flawless Serum Foundation

Free From: Cruelty Free
Highlights: Buildable medium-to-full coverage, Long-lasting coverage, For all skin types, Enhances skin radiance, Reduces appearance of pores, Natural rose pigments, Vitamin C

7.8

Performance score

Where to buy

Juice Beauty
See price

Crushed-rose phyto pigments provide buildable medium-to-full coverage, so the finish can move from a natural glow to fuller coverage.
Long-lasting coverage is a core focus; 86% of participants in a consumer perception study reported that result.
It is for all skin types and reduces the appearance of wrinkles and pores without settling into lines.
Vitamin C visibly brightens and evens skin tone, while the coverage also helps boost skin radiance.
The antioxidant-rich SuperJuice Complex combines grape, apple, aloe, and lemon juices as the formula's base and is infused with potent actives.

Aloe Barbadensis Juice
Carthamus Tinctorius (Safflower) Seed Oil
Glycerin
Coconut Alkanes
Potassium Cetyl Phosphate
Sorbitan Sesquioleate
Water
Gluconolactone
Cetearyl Olivate
Silica
Sorbitan Olivate
Coco-Caprylate/Caprate
Sodium Benzoate
Decyl Glucoside
Hydroxyethylcellulose
Sodium Bicarbonate
Citrus Limonum (Lemon) Leaf Cell Extract
Helianthus Annuus (Sunflower) Seed Oil
Vitis Vinifera (Grape) Seed Oil
Tetrahexyldecyl Ascorbate (Vitamin C)
Tocopherol (Vitamin E)
Argania Spinosa (Argan) Shell Powder
Rosa Gallica (Rose) Flower Powder
Lauryl Glucoside
Calcium Gluconate
Titanium Dioxide (Ci 77891)
Iron Oxide (Ci 77491, Ci 77492, Ci 77499)

Meets the Welpr Standard

Ilia

True Skin Serum Foundation

Free From: Cruelty Free
Certified: 1% For The Planet, Leaping Bunny
Highlights: Vegan, Cruelty-free, Fragrance-free, Recyclable packaging, 0.25 year warranty, Medium coverage, Natural finish

7.6

Performance score

Where to buy

Amazon
See price
Credo Beauty
See price

Pros

Feels lightweight and weightless on the skin, with a natural, skin-like finish that avoids looking cakey.
Blends easily with fingers, sponge, or brush, and dries down to a satin finish in about 5 to 10 minutes.
Buildable from light to medium coverage depending on application technique.
Works well on dry skin; multiple people noted it feels moisturizing and nourishing without being overly greasy.
No noticeable scent during application.

Cons

Wear time is inconsistent; several people found it faded or wore off completely within 4 to 6 hours.
The lightest shades run noticeably orange, making color matching difficult for pale and cool-toned skin.
The thin, liquid texture can settle into pores and fine lines, especially under artificial lighting.
Feels greasy on some skin types and transfers easily when you touch your face.

Half foundation, half skincare. The formula includes skincare actives at concentrations meant to visibly improve skin texture and tone over time, not just while you're wearing it.
Thin and fluid like a serum, not thick like a traditional foundation. It blends out to a natural, skin-like finish rather than a matte or dewy one.
Coverage is medium but buildable. One layer evens things out; a second layer over specific areas adds more without looking heavy or cakey.
Formulated with sensitive skin in mind and tested by dermatologists. Among non-toxic foundations, it's one of the few that's also non-comedogenic, so it's less likely to trigger breakouts.
ILIA's founder started the brand after reading the ingredient list on her favorite lip balm and finding it wasn't safe. The company treats natural and synthetic ingredients as equally valid, choosing based on safety and performance rather than defaulting to one or the other.
Available in 30 shades spanning extra light to extra deep, with warm, cool, neutral, and olive undertone options across the range.

Aloe Barbadensis Leaf Juice
Coconut Alkanes
Caprylyl Methicone
Polyglyceryl-6 Polyricinoleate
Cetearyl Isononanoate
Polyglyceryl-2 Isostearate
Boron Nitride
Dimethicone
Disteardimonium Hectorite
Niacinamide
Oryza Sativa (Rice) Hull Powder
Gluconolactone
Sodium Chloride
Isopentyldiol
Glycerin
Coco-Caprylate/Caprate
Allantoin
Sodium Benzoate
Caprylic/Capric Triglyceride
Simmondsia Chinensis (Jojoba) Seed Oil
Sclerocarya Birrea Seed Oil
Squalane
Tocopherol
Pentylene Glycol
Triethoxycaprylylsilane
Pistacia Lentiscus (Mastic) Gum
Hydrogenated Lecithin
Calcium Gluconate
Ethylhexylglycerin
Jasminum Officinale (Jasmine) Flower/Leaf Extract
Phenethyl Alcohol
Bisabolol
Ci 77891 (Titanium Dioxide)
Ci 77491
Ci 77492
Ci 77499 (Iron Oxides)

Meets the Welpr Standard

100% Pure

2nd Skin Lightweight Serum Foundation

Free From: Cruelty Free
Certified: PETA Certified
Highlights: Vegan, Cruelty-free, Made in USA, Money-back guarantee, Medium coverage, Satin finish, SPF protection

7.3

Performance score

Where to buy

100% Pure
See price

Pros

Feels lightweight and velvety on the skin, with a natural, non-chalky finish.
Lasts through a full day without needing touch-ups.
Works well on mature skin and gives a natural-looking glow rather than heavy coverage.

Cons

Coverage is light to medium, so people who want full coverage layer it with powder.
Consistency is very thin and watery, which caught several people off guard; requires shaking and works best applied as drops.

Serum-format foundation dispensed through a pipette, so you control coverage by adding a few drops at a time. The olive squalane in the formula doubles as a primer, meaning you can skip that step.
Built for normal to dry skin. The texture is thin and lightweight, closer to a skincare serum than a traditional liquid foundation, and it finishes with a satin sheen rather than a matte or dewy look.
Color comes from fruit and vegetable pigments rather than synthetic dyes, which is the core of 100% Pure's "Fruit Pigmented" line. Among non-toxic foundations, this approach to pigmentation is relatively uncommon.
Seven shades available, spanning fair to dark with a mix of warm, neutral, and cool undertones. That's a narrower range than many conventional foundations offer, so shade-matching may be limited.
Note: this product has been discontinued by the brand, so availability may be limited to remaining stock.

Caprylic/Capric Triglycerides (Mct Coconut Oil)
Heptyl Undecylenate (Castor Seed Oil)
Squalane (Olive)
Isoamyl Laurate
Mica
Coco-Caprylate/Caprate
Silica
Euterpe Oleracea (Acai) Fruit Oil
Argania Spinosa (Argan) Kernel Oil
Vaccinium Macrocarpon (Cranberry) Seed Oil
Aloe Barbadensis Leaf Juice
Tocopherol (Vitamin E)
Polyhydroxystearic Acid
Dilinoleic Acid/Butanediol Copolymer
Disodium Stearoyl Glutamate
Ci 77891
Ci 77499
Ci 77491
Ci 77492

How to Swap to Non-Toxic foundations:

Here's how to swap to non-toxic foundations:

What to know about foundation

Foundation sits on your face for hours at a time, often applied daily. That combination of frequent use, prolonged skin contact, and proximity to your eyes and mouth makes the formula worth paying attention to.

Welpr looks at the full ingredient list—pigments, preservatives, fragrance, and any unnecessary additives—to make sure every part of the formula meets clean standards.
Even "clean" or "natural" foundations can contain synthetic fragrance, harsh preservatives, or pigments that haven't been tested for heavy metals.

Check your current foundation

Pull out the foundations you use most often and scan their ingredient labels. The Welpr Personal Care and Cosmetic Scanner can take a photo of the label and flag ingredients that may not meet Welpr's standards.

Start with your everyday foundation first—the one that spends the most hours on your skin matters most.
Look for the words "fragrance" or "parfum" on the label, which usually signal synthetic fragrance that isn't fully disclosed.

Get more from your current foundation

If you're not ready to replace your foundation yet, a few small changes can reduce what your skin absorbs throughout the day.

Apply a clean moisturizer or primer underneath to create a light barrier between the foundation and your skin.
Remove foundation as soon as you're home rather than wearing it into the evening—less time on skin means less overall contact.

Choose a cleaner foundation

Look for foundations with simple formulas, mineral-based pigments, and no synthetic fragrance. Certifications like EWG VERIFIED™ or MADE SAFE® are helpful signals, but Welpr reviews the full ingredient list regardless.

Prefer foundations that are fragrance-free and free from parabens, phthalates, PEGs, and formaldehyde-releasing preservatives—and check that pigments are tested for heavy metals.
Click the button above to shop Welpr Approved foundation.

Camille May

Cofounder & Product Curator

Camille May is the co-creator of Welpr and a guide for clean living. After selling her last company in the health food space, she went non-toxic while working to heal an autoimmune condition....

View full profile

Olushola M. Awoyemi

Medical Reviewer, PhD

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology,...

View full profile