As an Amazon Associate, we earn from qualifying purchases. Affiliate links do not affect our ratings. Learn more.

Best Non-Toxic Purple Shampoos

We vetted purple shampoos against the Welpr Standard and here are our top picks.

Camille May

Cofounder & Product Curator

Olushola M. Awoyemi

Medical Reviewer, PhD

Here's what we look for:

Formulas made with natural or synthetic ingredients that meet our standard
Free from parabens, PEGs, phthalates, harsh sulfates, BHA/BHT, artificial dyes, formaldehyde and formaldehyde-releasing ingredients, and undisclosed fragrance
Minimal, well-chosen preservatives
Trusted third-party certifications when available
Transparent sourcing, ingredients, and manufacturing practices

Best Non-Toxic Purple Shampoos

On Welpr, terms like "non-toxic," "safer," "cleaner," "healthier," and "vetted" are editorial labels based on our own standard for product assessment. They are not guarantees, certifications, or medical claims. Learn more.

Meets the Welpr Standard

Top Pick

Pura d'or

Purple Shampoo & Conditioner

Free From: Cruelty Free
Certified: PETA Certified
Highlights: Vegan, Cruelty-free, Made in USA, Hypoallergenic, Fragrance-free, Money-back guarantee, Liquid, Sulfate-free

8.2

Performance score

Where to buy

Amazon
See price

Purple pigment (Ext. Violet 2) deposits onto blonde, bleached, silver, and gray hair to neutralize yellow and brassy tones. The shampoo tones while the conditioner focuses on moisture and softness.
Built around an aloe vera juice base rather than water, which is unusual for non-toxic purple shampoos in this category. Most purple shampoos use water as the first ingredient.
Sold as a matched shampoo and conditioner set. The conditioner uses a different formula from the shampoo, adding its own conditioning agents rather than just repeating the same ingredients.
Labeled unisex and marketed for all hair types, but the toning effect is really only visible on lighter hair: bleached blonde, platinum, highlighted, or silver/gray.
The shampoo base is a gentle, low-lather formula using amino acid-derived surfactants rather than traditional sulfate detergents, so it won't strip color the way harsher purple shampoos can.

Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice
Sodium Hydroxide
Sodium Cocoyl Glutamate
Cocamidopropyl Hydroxysultaine
Polyquaternium-73
Tocopherol (Vitamin E)
Ammonium Acryloyldimethyltaurate/Vp Copolymer
Bambusa (Bamboo) Vulgaris
Glycerin
Colocasia (Taro) Esculenta
Lavandula Angustifolia (Lavender) Flower Oil
Argania Spinosa (Argan) Kernel Oil
Citrus Grandis (Grapefruit) Seed Oil
Salvia Sclarea (Clary) Oil
Retinyl Palmitate (Vitamin A)
Biotin
Hydrolyzed Keratin
Xylityl Sesquicaprylate
Citric Acid
Ext. Violet 2 (Ci 60730)
Pyrus Malus (Apple) Fruit Extract
Guar Hydroxypropyltrimonium Chloride
Behentrimonium Chloride
Cetearyl Alcohol (1-Hexadecanol, 1-Octadecanol)
Avena Sativa (Oat) Bran Extract
Citrus Aurantium (Orange) Peel Extract
Ethylhexyl Olivate
Squalane
Cocos Nucifera (Coconut) Oil
Keratin
Saponins
Zinc Sulfate

Free email mini-course

Welpr Blueprint: Go Non-Toxic Mini-Course

The 80/20 guide to going non-toxic the easy way.

Meets the Welpr Standard

Budget Pick

Seek Bamboo

Purple Shampoo Bar

Free From: Plastic Free
Highlights: Vegan, Cruelty-free, No synthetic fragrance, Plastic-free packaging, Money-back guarantee, Bar, Sulfate-free

8.2

Performance score

Where to buy

Amazon
See price

Solid bar format that uses violet pigments from purple sweet potato and mica to neutralize yellow and brassy tones. You rub it directly on wet hair like you would a soap bar.
Built for blonde, silver, gray, or highlighted hair that tends to go warm or brassy between salon visits. Also pH-balanced and safe for color-treated hair.
Scented with lavender and chamomile essential oils, so it leans floral and calming rather than the synthetic fragrance you get from most liquid non-toxic purple shampoos.
Most purple shampoos use synthetic violet dyes for toning. This one gets its purple pigment from plant-derived sources instead.
Each bar replaces roughly 2 to 3 bottles of liquid shampoo, and the bar format means it's TSA-friendly if you travel frequently.
Seek Bamboo started as a farmers' market operation in Miami, with the founder handmaking shampoo bars to cut plastic from the shower routine. Everything still ships plastic-free.

Meets the Welpr Standard

Silverist

Lustrous Rituals Buildable Tone Shampoo

Free From: BPA Free, Cruelty Free, Formaldehyde Free, Paraben Free, Phthalate Free, Sulfate Free
Certified: FSC Certified, Leaping Bunny
Highlights: Buildable toning, Fights yellowing, For gray hair, Humidity protection, Frizz reduction, Scalp balancing, Silicone free, No artificial fragrance

8.2

Performance score

Where to buy

Amazon
See price
Silverist
See price

High-purity toning pigments gently and gradually counter yellowing and brassiness in natural gray, silver, and white hair. The soft gray formula is best for light to medium toning needs and also works on blonde tones.
Unlike traditional purple shampoos, it maintains and brightens light, translucent tones without staining or drying the hair.
A protective barrier made with umbrella polypore mushroom, hyaluronic acid, and fructose helps guard against humidity. Hair is left clean, soft, hydrated, and with noticeably less frizz.
Fermented microalgae, niacinamide, and hyaluronic acid balance and nourish the scalp, leaving it comfortable and cared for.
Its naturally derived scent combines green parsley, crisp apple, bright citrus, geranium rose, and rosemary.

Water (Aqua, Eau)
Sodium Cocoyl Isethionate
Cocamidopropyl Betaine
Cocamidopropyl Hydroxysultaine
Cocamide Mipa
Sodium Methyl Cocoyl Taurate
Glycerin
Glyceryl Stearate
Sodium Chloride
Cetyl Alcohol
Stearamidopropyl Dimethylamine
Polyquaternium-73
Niacinamide
Sodium Hyluronate
Polyporus Umbellatus (Mushroom) Extract
Chlorella Vulgaris Extract
Rosmarinus Officinalis (Rosemary) Leaf Oil
Helianthus Annuus (Sunflower) Seed Oil
Pongamia Glabra Seed Oil
Salvia Sclarea (Clary) Oil
Eugenia Caryophyllus (Clove) Leaf Oil
Carum Petroselinum (Parsley) Seed Oil
Emblica Officinalis Fruit Extract
Citrus Limon (Lemon) Fruit Extract
Hydrolyzed Rice Protein
Coconut Acid
Glycol Distearate
Polycitronellol
Guar Hydroxypropyltrimonium Chloride
Diheptyl Succinate
Glycol Stearate
Caprylic/Capric Triglyceride
Fructose
Citrus Aurantium Bergamia (Bergamot) Fruit Oil
Citrus Aurantifolia (Lime) Oil
Lactic Acid
Calcium Pantothenate
Sodium Ascorbyl Phosphate
Basic Blue 99
Basic Red 76
Gluconolactone
Sodium Benzoate
Trisodium Ethylenediamine Disuccinate
Triethyl Citrate
3-Hexenol
Oxacycloheptadec-10-En-2-One
Dimethyl Heptenal
Ethyl Acetate
Hexyl Acetate
Cis-3-Hexenyl Salicylate
Sodium Starch Octenylsuccinate
Maltodextrin
Pentylene Glycol
Citric Acid
Propanediol
Triolein
Sodium Citrate
Calcium Gluconate
Capryloyl Glycerin/Sebacic Acid Copolymer
Glycol
Tocopheryl Acetate
Pyridoxine Hcl
Silica
Citronellol
Linalyl Acetate
Hydroxycitronellal
Limonene
Linalool

Meets the Welpr Standard

Innersense

Bright Balance Conditioner

Free From: Cruelty Free, Formaldehyde Free, Gluten Free, Paraben Free, Phthalate Free, Sulfate Free
Highlights: Neutralizes brass tones, Replenishes hydration, Amplifies shine, Smooths frizz, Silicone free, For blonde, gray hair, Jasmine Apple scent, 100% natural fragrance

8.1

Performance score

Where to buy

Amazon
See price
Innersense
See price

A custom purple pigment blend neutralizes brass and yellow tones to restore balance and vibrancy in blonde, gray, and silver hair.
Coconut and pumpkin seed oils replenish moisture and smooth frizz, making the toning formula suited to hair that also needs hydration.
Antioxidant-rich rice bran oil helps protect strands from the elements, supporting longer-lasting hair color.
The scent is Jasmine Apple.

Water/Aqua/Eau
Cetearyl Alcohol
Hamamelis Virginiana (Witch Hazel) Water
Glycerin
Cocos Nucifera (Coconut) Oil
Behentrimonium Methosulfate
Alcohol
Stearalkonium Chloride
Sodium Levulinate
Potassium Sorbate
Citric Acid
Guar Hydroxypropyltrimonium Chloride
Butyrospermum Parkii (Shea) Butter
Cucurbita Pepo (Pumpkin) Seed Oil
Oryza Sativa (Rice) Bran Oil
Oryza Sativa (Rice) Extract
Persea Gratissima (Avocado) Oil
2,6-Dimethyl-7-Octen-2-Ol
Orange Terpenes
Triethyl Citrate
Basic Blue 99
Sodium Gluconate
Basic Red 76
Hydrolyzed Rice Protein
Hydrolyzed Quinoa
Angelica Archangelica Root Extract
Allyl Heptoate Natural
Alpha-Terpineol
Amyris Balsamifera Bark Oil
Anisaldehyde
Benzyl Acetate
Beta-Ionone
Citronellol
Dimethyl Heptenal
Dodecahydro Tetramethyl Naphthofuran
Eugenia Caryophyllus (Clove) Leaf Oil
Eugenol
Gamma Decalactone
Gamma Nonalactone
Gamma-Undecalactone
Hexenyl Acetate
Hexyl Acetate
Hexyl Cinnamal (Hexyl Cinnamic Aldehyde)
Lemon Oil Terpenes
Methyl Benzoate
Phenethyl Acetate
Phenethyl Alcohol
Raspberry Ketone
Rosmarinus Officinalis (Rosemary) Leaf Oil
Vanillin
Camellia Sinensis Leaf Extract
Cucumis Sativus (Cucumber) Fruit Extract
Mangifera Indica (Mango) Fruit Extract
Persea Gratissima (Avocado) Fruit Extract
Stearyl Alcohol
Amine Hcl
Sodium Benzoate
Benzyl Alcohol
Limonene
Linalool

Meets the Welpr Standard

Just Nutritive

Purple Toning Shampoo

Free From: Formaldehyde Free, Paraben Free, Phthalate Free, Sulfate Free
Highlights: Vegan, Cruelty-free, Made in USA, No synthetic fragrance, Liquid, Sulfate-free

8.0

Performance score

Where to buy

Amazon
See price

Pros

Brightens gray and silver hair, helping neutralize yellow or rusty tones over time.
Leaves hair noticeably soft and easier to detangle after the first wash.
Effective at removing mineral and iron buildup from well water where other purple shampoos fell short.

Cons

Lathers less than typical shampoos, which can make it feel like you're using more product.
One person found it left a purplish tint on gray hair rather than a clean silver tone.
Results for tone correction vary; a few people needed multiple washes before seeing a clear difference.

Violet pigments derived from blueberry and blackberry extracts deposit a cool tint onto hair to counteract yellow, orange, and brassy tones. It's not a dye; it's a color-correcting treatment you swap in for your regular shampoo once a week or every few washes.
Built for gray, white, blonde, silver, bleached, and salt-and-pepper hair, whether natural or color-treated.
Most conventional purple shampoos rely on synthetic violet dyes alone. This one pairs a synthetic violet pigment with plant-based extracts and oils to add moisture while toning, so it functions more like a treatment than a straight toner.
Eucalyptus is the dominant scent, coming from the essential oils in the formula rather than synthetic fragrance.
Every batch is hand-mixed and bottled in small quantities at a facility in South Florida, not contract-manufactured. Among non-toxic purple shampoos, that level of in-house control over production is uncommon.
Designed to work alongside Just Nutritive's Gray Hair Shampoo or Blonde Hair Shampoo, or as a standalone swap for any regular shampoo in your rotation.

Aloe Barbadensis (Aloe Vera Hydrosol)
Psidium Guajava (Guava Fruit) Extract
Citrus Sinensis (Orange) Peel Oil
Persea Americana (Avocado) Oil
Punica Granatum (Pomegranate Seed) Oil
Hydrolyzed Rice Protein
Salvia Hispanica (Chia) Oil
Ribes Nigrum (Blackcurrant) Seed Oil
Eucalyptus Globulus (Eucalyptus) Oil
Citrus Paradisi (Grapefruit) Oil
Decyl Glucoside
Citrus Bergamia (Bergamot) Oil
Vaccinium Uliginosum (Blueberry) Extract
Sodium Methyl Cocoyl Taurate
Lavandula Angustifolia (Lavender) Oil
Rubus Fruticosus (Blackberry) Extract
Rosmarinus Officinalis (Rosemary) Oil
Citrus Limonum (Lemon) Oil
Guar Hydroxypropyltrimonium
Glycerin
Pelargonium Graveolens (Geranium) Oil
Methylcellulose
Caprylyl Glycol
Citric Acid
Panthenol (Vitamin B5)
Acid Violet 43 (Cl 60730)

Meets the Welpr Standard

Innersense

Natural Bright Balance Purple Toning Hairbath

Free From: Cruelty Free, Formaldehyde Free, Paraben Free, Phthalate Free, Sulfate Free
Certified: Certified B Corp, Certified Plastic Neutral, Climate Neutral Certified, Leaping Bunny
Highlights: Vegan, Cruelty-free, EU safety standards, No synthetic fragrance, Recycled materials, Liquid, Sulfate-free

7.8

Performance score

Where to buy

Amazon
See price
Credo Beauty
See price
Innersense
See price

Pros

Tones blonde hair effectively, keeping brassiness down and color looking brighter and cooler between salon visits.
Lathers well and leaves hair feeling soft and clean after washing.
Scent is light and neutral, which works well for people who are sensitive to fragrance.
A small amount lasts a long time; one person reported a small bottle lasting well over a year with twice-weekly use.

Cons

Multiple people found it drying, especially on coarse or dry hair types.
The formula is very thin in consistency, and the color appears almost black rather than the expected purple.
Toning results are inconsistent; a few people saw little to no difference on their blonde hair.

Purple pigments in the formula neutralize brassy and yellow tones in blonde, gray, silver, and lightened hair. It's meant to be left on for 3 to 5 minutes (longer than a typical shampoo) to let the toning pigments do their work.
Recommended once a week to maintain tone, not as a daily shampoo. That makes it a complement to your regular wash routine rather than a replacement.
The formula is silicone-free and leans heavily on moisturizing and conditioning ingredients, so it's built to tone without stripping or drying hair out. Many conventional purple shampoos are known for leaving hair feeling dry or straw-like.
Jasmine-scented with a 100% natural fragrance blend. Among non-toxic purple shampoos, natural fragrance (rather than synthetic) is relatively uncommon.
Innersense started as a salon brand founded by two professional stylists who were also parents to a child with Williams Syndrome. That dual background shaped a line focused on both professional-level performance and ingredient safety. The Bright Balance Hairbath is also vegan, which not all products in their lineup are.

Water/Aqua/Eau
Cocamidopropyl Hydroxysultaine
Hamamelis Virginiana (Witch Hazel) Water
Sodium Cocoyl Isethionate
Glycerin
Alcohol
Caprylyl/Capryl Glucoside
Glyceryl Stearate Se
Guar Hydroxypropyltrimonium Chloride
Sodium Levulinate
Potassium Sorbate
Citric Acid
Pyrus Malus (Apple) Fruit Extract
Oryza Sativa (Rice) Extract
2,6-Dimethyl-7-Octen-2-Ol
Orange Terpenes
Triethyl Citrate
Basic Blue 99
Sodium Gluconate
Basic Red 76
Hydrolyzed Rice Protein
Butyrospermum Parkii (Shea) Butter
Calophyllum Inophyllum Seed Oil
Persea Gratissima (Avocado) Oil
Plumeria Acutifolia Flower Extract
Simmondsia Chinensis (Jojoba) Seed Oil
Allyl Heptoate Natural
Alpha-Terpineol
Amyris Balsamifera Bark Oil
Anisaldehyde
Benzyl Acetate
Beta-Ionone
Citronellol
Dimethyl Heptenal
Dodecahydro Tetramethyl Naphthofuran
Eugenia Caryophyllus (Clove) Leaf Oil
Eugenol
Gamma Decalactone
Gamma Nonalactone
Gamma Undecalactone
Hexenyl Acetate
Hexyl Acetate
Hexyl Cinnamal (Hexyl Cinnamic Aldehyde)
Lemon Oil Terpenes
Methyl Benzoate
Phenethyl Acetate
Phenethyl Alcohol
Raspberry Ketone
Rosmarinus Officinalis (Rosemary) Leaf Oil
Vanillin
Hydrolyzed Quinoa
Taraxacum Officinale (Dandelion) Leaf Extract
Melissa Officinalis Leaf Extract
Salvia Officinalis (Sage) Leaf Extract
Coconut Acid
Sodium Isethionate
Sodium Benzoate
Benzyl Alcohol
Limonene
Linalool

How to Swap to Non-Toxic purple shampoos:

Here's how to swap to non-toxic purple shampoos:

What to know about purple shampoo

Purple shampoo is a toning product designed to neutralize brassy or yellow tones in blonde, silver, or highlighted hair. Because it's used regularly and applied directly to your scalp and hair, the formulation matters. Welpr looks at the full ingredient list — including the purple pigments, fragrances, preservatives, and surfactants — to make sure nothing unnecessary is sitting on your skin.

Purple shampoos often contain synthetic fragrance, harsh sulfates, and preservatives that wouldn't pass Welpr's standards.
Since this product contacts your scalp repeatedly, it's worth more attention than a product you'd use only once in a while.

Review what you already use

Check whether your current purple shampoo meets Welpr's standards by scanning its ingredient label. Open the Welpr Personal Care and Cosmetic Scanner, take a photo of the back label, and it will flag any concerning ingredients for you.

Look for "fragrance" or "parfum" on the label — if it's listed without further detail, it likely contains undisclosed synthetic fragrance.
Check your purple shampoo first if you use it weekly or more, since frequency of use increases what your scalp absorbs over time.

Use your current purple shampoo more carefully

If you're not ready to switch yet, small changes in how you use purple shampoo can reduce what your scalp absorbs. Since it's a rinse-off product, limiting contact time is the simplest adjustment you can make.

Avoid leaving purple shampoo on your hair longer than needed — apply, tone, and rinse promptly rather than letting it sit for extended periods.
Use it only as often as your hair actually needs toning, which for most people is once or twice a week rather than every wash.

Choose a cleaner purple shampoo

Look for purple shampoos with simple, transparent ingredient lists. Cleaner options use gentle plant-based surfactants, skip synthetic fragrance, and rely on safer pigments. Certifications like EWG VERIFIED™ or MADE SAFE® are a good sign, but Welpr still reviews the full formula.

Choose formulas that are fragrance-free or scented only with essential oils, use gentle surfactants instead of harsh sulfates, and avoid parabens, PEGs, and phthalates.
Click the button above to shop Welpr Approved purple shampoo.

Camille May

Cofounder & Product Curator

Camille May is the co-creator of Welpr and a guide for clean living. After selling her last company in the health food space, she went non-toxic while working to heal an autoimmune condition....

View full profile

Olushola M. Awoyemi

Medical Reviewer, PhD

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology,...

View full profile