
SheaMoisture
Multi-Tasking Oil for Smooth Hair and Skin
Meets the Welpr Standard
on Amazon
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We vetted straighteners & smoothing treatments against the Welpr Standard and here are our top picks.
Here's what we look for:
On Welpr, terms like "non-toxic," "safer," "cleaner," "healthier," and "vetted" are editorial labels based on our own standard for product assessment. They are not guarantees, certifications, or medical claims. Learn more.

SheaMoisture
Meets the Welpr Standard
on Amazon
The 80/20 guide to going non-toxic the easy way.

Rahua
Meets the Welpr Standard
on Amazon

Rahua
Meets the Welpr Standard
on Amazon

Rahua
Meets the Welpr Standard
on Amazon

COCOCHOCO
Fails the Welpr Standard
on Amazon
Here's how to swap to non-toxic straighteners & smoothing treatments:
Hair straightening and smoothing treatments are designed to change your hair's texture, often using strong chemical formulations that sit on your hair and scalp for extended periods. Because these products involve prolonged scalp contact and are sometimes applied with heat (which can increase absorption and release fumes), the ingredients matter more than in a typical rinse-off product.
Check the ingredient labels on any straightening or smoothing products you currently have. Use the Welpr Personal Care and Cosmetic Scanner to take a picture of the ingredient list and see what gets flagged.
If you're finishing up a product before switching, small changes during application can reduce what your scalp absorbs and what you breathe in. This is especially important for treatments applied with heat.
Look for straightening and smoothing treatments with simple, transparent ingredient lists. The best options skip synthetic fragrance, formaldehyde-releasers, harsh preservatives, and unnecessary additives while still delivering results.

Cofounder & Product Curator
Camille May is the co-creator of Welpr and a guide for clean living. After selling her last company in the health food space, she went non-toxic while working to heal an autoimmune condition....

Medical Reviewer, PhD
Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology,...