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Best Non-Toxic Toothpaste

We vetted toothpaste against the Welpr Standard and here are our top picks.

Camille May

Cofounder & Product Curator

Olushola M. Awoyemi

Medical Reviewer, PhD

Here's what we look for:

Fluoride-free formulas with alternatives like hydroxyapatite or baking soda
Food-grade ingredients with no artificial dyes, flavors, or sweeteners
Free from sulfates, parabens, PEGs, and triclosan
Transparent sourcing, ingredients, and manufacturing practices

Best Non-Toxic Toothpaste

On Welpr, terms like "non-toxic," "safer," "cleaner," "healthier," and "vetted" are editorial labels based on our own standard for product assessment. They are not guarantees, certifications, or medical claims. Learn more.

Primal Life Organics Dirty Mouth Toothpowder

Meets the Welpr Standard

Top Pick

Primal Life Organics

Dirty Mouth Toothpowder

9.2

Performance score

Where to buy

Primal Life Organics
See price

Free email mini-course

Welpr Blueprint: Go Non-Toxic Mini-Course

The 80/20 guide to going non-toxic the easy way.

Attitude Fluoride Free Sensitive Toothpaste

Meets the Welpr Standard

Budget Pick

Attitude

Fluoride Free Sensitive Toothpaste

Free From: Cruelty Free, Dye Free, Fluoride Free, Formaldehyde Free, Heavy Metal Free, Paraben Free, Phthalate Free, Sulfate Free
Certified: EWG Verified, PETA Certified
Highlights: Vegan, Cruelty-free, Paste, Fluoride-free, Sensitivity relief

8.6

Performance score

Where to buy

Amazon
See price
Attitude
See price

Pros

Leaves teeth feeling noticeably clean and slick after brushing.
Multiple people with sensitive teeth report reduced aching and discomfort after switching.
Flavor is well-liked; most describe it as pleasant and not overpowering, though the actual taste leans more wintergreen than the spearmint label suggests.
Texture is smooth and not overly gritty.

Cons

Consistency runs thinner and more watery than conventional toothpaste.
Sensitivity relief isn't dramatic for everyone; one person saw no improvement after a full tube, and another found it insufficient on its own.
Has a noticeable baking soda aftertaste that takes some getting used to.

Fluoride-free sensitive toothpaste that uses potassium nitrate as its active ingredient to help reduce tooth sensitivity over time with regular brushing.
Spearmint-flavored with a wintergreen note, so it leans more herbal-cool than the sharp peppermint you'd find in most conventional toothpastes.
Formulated for adults only; the label specifies it's not recommended for children under 12.
If you're shopping for a non-toxic toothpaste but have sensitivity issues, this is one of the few fluoride-free options that still includes a recognized desensitizing active at the standard 5% concentration.
ATTITUDE ships without cardboard outer packaging on their oral care products, part of a broader effort that the brand says has eliminated over 1,000 tons of plastic since 2021.

Meets the Welpr Standard

Davids

Natural Toothpaste

Free From: Cruelty Free, Dye Free, Fluoride Free, Formaldehyde Free, Heavy Metal Free, Paraben Free, Phthalate Free, Sulfate Free
Certified: EWG Verified, Leaping Bunny
Highlights: Vegan, Cruelty-free, Made in USA, Recyclable packaging, Paste, Fluoride-free, Whitening

8.7

Performance score

Where to buy

Amazon
See price

Video Review

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Pros

Leaves the mouth feeling genuinely clean and fresh, not just artificially minty.
Foams lightly and rinses clean without leaving residue.
Multiple people noticed brighter-looking teeth over time.

Cons

The metal tube is fragile and prone to cracking, tearing, or developing holes when rolled up, causing toothpaste to leak out.
Tubes frequently arrive with large air pockets, so the actual amount of usable product can be inconsistent.
Squeezing out the last portion of the tube is difficult without the included roller key, and some orders didn't include one.

Whitening here comes from micro-abrasives that physically polish surface stains off teeth, not from peroxide or bleaching agents. The approach is mechanical, not chemical.
The paste is gray, not black. Davids uses a lower concentration of charcoal than many charcoal toothpastes, ground to an ultra-fine, pharmaceutical-grade powder. Darker black formulas may contain more charcoal than is safe for daily use.
Texture is smooth and creamy rather than gritty, which is worth noting because many charcoal toothpastes feel abrasive. The mint flavor comes from a blend of peppermint, spearmint, anise, and wintergreen oils.
Formulated to support the mouth's natural pH balance and oral microbiome rather than sterilizing everything. The goal is reducing plaque-forming bacteria while keeping beneficial bacteria intact.
98% of the ingredients are sourced from the U.S., and the toothpaste is manufactured domestically. As a non-toxic toothpaste, it uses 13 total ingredients, all naturally sourced or derived.
Comes in a metal tube (not plastic) with a included metal key to roll it up and get everything out.

Meets the Welpr Standard

Attitude

Fluoride Free Whitening Toothpaste

Free From: Cruelty Free, Dye Free, Fluoride Free, Formaldehyde Free, Heavy Metal Free, Paraben Free, Phthalate Free, Sulfate Free
Certified: EWG Verified, PETA Certified
Highlights: Vegan, Cruelty-free, Paste, Fluoride-free, Whitening

8.7

Performance score

Where to buy

Amazon
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Attitude
See price

Video Review

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Pros

Smooth texture without the grittiness common in natural toothpastes.
Peppermint flavor is mild and refreshing, not harsh or burning.
Teeth feel noticeably smoother and brighter with consistent use.
One tube lasted over 8 months with twice-daily use.
Leaves breath feeling fresh for a noticeable stretch after brushing.

Cons

Produces much less foam than conventional toothpaste, which takes a few uses to get used to.

Instead of fluoride, this toothpaste uses hydroxyapatite to help remineralize enamel and reduce plaque. It's a mineral-based alternative that works by bonding with tooth structure rather than creating a chemical barrier.
The whitening action comes from a combination of gentle abrasives and plant extracts (green tea and papaya leaf) rather than peroxide or bleaching agents, so it's a slower, less aggressive approach to brightening.
Peppermint-flavored with a noticeable cooling sensation. Sweetened with stevia instead of sugar or artificial sweeteners.
If you're specifically avoiding fluoride but still want a non-toxic toothpaste that addresses whitening, this is one of the few options that pairs hydroxyapatite with plant-based antioxidants rather than relying on abrasives alone.
Attitude is a Canadian company that formulates in-house and has banned over 10,000 ingredients from its product line based on EWG criteria. The toothpaste ships without cardboard secondary packaging.

Meets the Welpr Standard

NOBS

Toothpaste Tablets

Free From: Dye Free, Fluoride Free, Paraben Free, Sulfate Free
Highlights: Plastic-free packaging, Tablets, Fluoride-free, Remineralizing

8.5

Performance score

Where to buy

Amazon
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Pros

Foams up well when chewed, leaving teeth feeling clean and fresh for hours after brushing.
Tablet format makes portion control effortless and eliminates the mess of squeezing a tube.
Highly portable and convenient for travel or busy mornings.
Multiple people noticed whiter teeth and reduced plaque buildup after consistent use over several months.

Cons

Works best if you rinse your mouth with water before chewing; without moisture, the tablet can feel too dry to fully activate.
The glass container is fragile and has arrived broken or shattered for several people during shipping.

Each tablet is individually dosed: you chew it, it dissolves into a foamy paste, and you brush normally. No squeezing, no mess, no half-used tubes.
Instead of fluoride, the formula uses nano-hydroxyapatite to remineralize enamel. It's the same mineral your teeth are naturally made of, and it's been widely used in Japanese dental care for decades.
Tablets come in a glass jar rather than a plastic tube, which also means they're not subject to TSA liquid limits. If you travel frequently, they're one less thing to think about.
The formula is intentionally low-abrasion, so it cleans and removes surface stains without wearing down enamel over time. Most conventional toothpastes are significantly more abrasive.
Co-founded by a dentist, and the tablet format itself is a deliberate choice: because the formula is dehydrated, it doesn't need the preservatives that traditional non-toxic toothpaste in a tube typically requires.
Safe for kids and expecting parents, though children need to be old enough to chew and swallow a tablet comfortably. Keep away from pets.

Meets the Welpr Standard

Coral White

Fluoride Free Whitening Mint Toothpaste

Free From: Cruelty Free, Fluoride Free, Paraben Free, Sulfate Free
Highlights: Surface stain removal, For sensitive teeth, 12-hour protection, 15% xylitol, Safe to swallow, Nano silver technology

8.3

Performance score

Where to buy

Amazon
See price

Coral calcium and trace minerals support enamel remineralization and oral pH balance, pairing whitening with enamel-focused care.
Hydrated silica and sodium magnesium silicate gently lift surface stains, while the low-abrasion mineral base is suited to sensitive enamel and gums.
At 15%, xylitol helps inhibit acid-producing bacteria associated with cavities; coral calcium also supports enamel that is more resistant to decay.
Peppermint essential oil gives it a crisp, refreshing flavor and leaves the mouth feeling clean.
SilverSol nano silver technology is combined with coral calcium and xylitol in a triple-action formula that provides up to 12 hours of protection.

Meets the Welpr Standard

RiseWell

PRO Hydroxyapatite Toothpaste Flavorless

Free From: Dye Free, Fluoride Free, Gluten Free, Sulfate Free
Highlights: Micro & Nano Hydroxyapatite, For sensitive teeth, Natural whitening, Enamel repair, Flavorless, Vegan, 30-Day money back guarantee

8.3

Performance score

Where to buy

Amazon
See price

Micro- and nano-hydroxyapatite restore tooth enamel while naturally whitening and alleviating sensitivity.
Made specifically for the most sensitive populations, this flavorless formula leaves out essential oils, extracts, artificial flavors, and dyes.
Xylitol limits harmful bacteria's ability to produce the acids that lead to cavities by depriving them of their food source, and it also inhibits bad breath.
Hydrated silica and calcium carbonate act as gentle scrubbers that clean teeth without damaging or stripping enamel.

Meets the Welpr Standard

RiseWell

Hydroxyapatite Toothpaste Flavorless

Free From: Cruelty Free, Dye Free, Fluoride Free, Gluten Free, Paraben Free, Sulfate Free
Highlights: Hydroxyapatite powered, For sensitive teeth, Natural whitening, No essential oils, Vegan, Made in USA, With xylitol

8.2

Performance score

Where to buy

Amazon
See price

Hydroxyapatite cleans, whitens, and supports enamel, with natural anti-sensitivity properties.
Xylitol limits harmful bacteria’s ability to produce the acids that lead to cavities.
Silica and calcium carbonate work as gentle scrubbers to clean teeth without damaging or stripping enamel.
Made specifically for highly sensitive populations, including people prone to allergies or sensitive to taste; it contains no essential oils or extracts.
The flavor is very light and slightly sweet rather than minty.
It is suitable with braces, Invisalign, veneers, fillings, crowns, and implants.

Meets the Welpr Standard

Stone & Spear

Natural Toothpaste Powder

Free From: Fluoride Free, Formaldehyde Free, Fragrance Free, Gluten Free, Paraben Free, Phthalate Free, Sulfate Free
Highlights: Whitening power, Remineralizing support, Freshens breath, 100% natural ingredients, Water-free formula, Travel-friendly, Money-back guarantee, Handcrafted in USA

8.2

Performance score

Where to buy

Stone & Spear
See price

Bentonite clay binds to toxins, heavy metals, and impurities while balancing oral pH to discourage bacterial growth.
Activated charcoal lifts surface stains and brightens teeth without harsh abrasives.
Ground deer and elk antler powder provides calcium, phosphorus, and trace minerals that may help strengthen enamel and support remineralization.
The peppermint option is lightly scented and flavored with pure peppermint essential oil for a clean, refreshing mouthfeel; an unflavored option is also available.
Its water-free powder format is lightweight and travel-friendly, with an extended shelf life.

Meets the Welpr Standard

Better & Better

Purity Toothpaste

Free From: Cruelty Free, Dye Free, Fluoride Free, Paraben Free, Sulfate Free
Certified: Leaping Bunny
Highlights: Vegan, Cruelty-free, Made in USA, Recyclable packaging, Money-back guarantee, Paste, Fluoride-free, Whitening

8.1

Performance score

Where to buy

Amazon
See price

Pros

Mint flavor is mild and not overpowering, without the burning sensation some toothpastes cause.
Teeth feel noticeably smooth and polished after brushing.
Gentle on sensitive gums while still leaving the mouth feeling clean.
Breath freshness lasts well beyond brushing.
Foams moderately rather than excessively, which multiple people appreciated.

Cons

The tube is smaller than expected for the amount of product you get.

Purity is the simplest formula in Better & Better's toothpaste lineup: no added vitamins or functional extras, just cleaning and freshening. Their other variants (Fortify, Detoxify) layer in vitamins and minerals for additional benefits.
Foaming comes from a coconut-derived surfactant rather than SLS, so it lathers noticeably less than conventional toothpaste. The texture leans more gel-like and slippery than a typical thick paste.
The mint flavor ("Bettermint") blends organic spearmint, peppermint, and menthol. It's softer and slightly sweet compared to the sharp, intense mint in most drugstore options.
If you're switching to a non-toxic toothpaste for the first time, Purity is a straightforward entry point: it cleans and freshens without trying to do anything else.
Tubes are made from sugarcane rather than conventional plastic. They're recyclable, though you'll want to check local guidelines since not all facilities accept them.

Deionized Water (Aqua)
Organic Vegetable Glycerin
Calcium Carbonate
Organic Xylitol
Sodium Cocoyl Glutamate
Cellulose Gum
Organic Cocos Nucifera (Coconut) Evaporated Water
Organic Cocos Nucifera (Coconut) Oil
Organic Mentha Spicata (Spearmint) Oil
Organic Agave Tequilana (Blue Agave) Extract
Organic Mentha Piperita (Peppermint) Oil
Sodium Bicarbonate (Baking Soda)
Organic Stevia Rebaudiana Leaf/Stem Extract
Xanthan Gum
Leuconostoc/Radish Root Ferment Filtrate
Organic Menthol
Sodium Chloride (Salt)

Meets the Welpr Standard

Essential Oxygen

BR Certified Organic Toothpaste (Pack of 2)

Free From: Cruelty Free, Dye Free, Fluoride Free, Paraben Free, Sulfate Free
Certified: Certified B Corp, USDA Organic
Highlights: Vegan, Cruelty-free, Paste, Fluoride-free, Whitening

8.0

Performance score

Where to buy

Amazon
See price

Pros

Leaves teeth feeling noticeably clean and breath fresh, even without foaming.
Pleasant taste that multiple long-term users stuck with over years.
Effective at removing surface stains; one person saw a significant reduction after a single use.

Cons

The texture is thin and watery, which takes some getting used to.
The tube opening is too large for the thin consistency, making it easy to squeeze out way more than you need.
Mint flavor is mild, so your mouth may not feel as fresh as you're used to.
A few people experienced noticeable tooth discoloration (yellow, grey, or brown) after extended use.

Food grade hydrogen peroxide does the cleaning here, not traditional abrasives. The formula scores a 12 on the RDA abrasiveness index, which is just barely above water and baking soda. Most conventional toothpastes land somewhere between 70 and 150.
Particularly worth considering if you deal with tooth sensitivity or enamel erosion, since the ultra-low abrasion means less mechanical wear on your teeth over time.
The texture is a gel-like paste with a blend of essential oils (peppermint, spearmint, cinnamon, clove, and others) that gives it a complex, herbal mint flavor rather than the single-note sweetness of mainstream toothpaste.
Part of Essential Oxygen's three-step oral care system (rinse, paste, polish), but works fine on its own. The brand designed each step around the same hydrogen peroxide and essential oil base, so they layer together if you go that route.
Essential Oxygen's founder developed the line after struggling with deep gum pockets, sensitivity, and tartar buildup despite diligent dental care. The formula came out of personal experimentation with hydrogen peroxide and essential oils at a farmer's market in Austin, Texas.
As a non-toxic toothpaste, the formula is biodegradable and skips synthetic thickeners and preservatives in favor of plant-derived alternatives like guar gum and coconut flour.

Aloe Barbadensis (Aloe Vera) Gel
Hydrogen Peroxide
Xanthan Gum
Cyamopsis Tetragonoloba (Guar) Gum
Cocos Nucifera (Coconut) Oil
Mentha Piperita (Peppermint) Oil
Mentha Spicata (Spearmint) Leaf Oil
Stevia Rebaudiana Leaf Powder
Citrus Medica Limonum (Lemon) Peel Oil
Rosmarinus Officinalis (Rosemary) Leaf Oil
Eugenia Caryophyllus (Clove) Bud Oil
Cinnamomum Zeylanicum (Cinnamon) Leaf Oil
Gaultheria Procumbens (Wintergreen) Oil
Eucalyptus Globulus (Eucalyptus) Leaf Oil
Boswellia Carterii (Frankincense) Oil
Cocos Nucifera (Coconut) Flour
Calcium Phosphate

How to Swap to Non-Toxic toothpaste:

Here's how to swap to non-toxic toothpaste:

What to know about toothpaste

Toothpaste is something you use at least twice a day, and it goes directly in your mouth — one of the most absorbent areas of your body. That makes the ingredients in your toothpaste worth paying attention to. Welpr looks at whether a toothpaste uses simple, food-grade ingredients and avoids synthetic additives like sulfates, artificial dyes, artificial sweeteners, and undisclosed ingredient blends.

Because toothpaste is used so frequently and in direct contact with soft tissue, it's one of the highest-priority products to review.
Welpr favors fluoride-free formulas that use effective alternatives like hydroxyapatite, xylitol, or baking soda.

Review what you already use

Grab the toothpaste you use most often and use the Welpr Personal Care and Cosmetic Scanner to check it. The scanner can read your ingredient label and flag anything that doesn't meet Welpr's standards.

Check the toothpaste you use daily first, then move on to any specialty products like whitening pastes or kids' toothpaste.
Look at the ingredient list for terms like "fragrance," "FD&C" dyes, or "proprietary blend" — these signal ingredients that may not be fully disclosed.

Use your current toothpaste more carefully

If you're not ready to replace your toothpaste right away, small adjustments can reduce how much you're exposed to its ingredients. This is especially worth considering for kids, who are more likely to swallow toothpaste.

Use a pea-sized amount — most people use far more than needed, and less product means less exposure.
For young children, supervise brushing and use only a rice-grain-sized amount to minimize what gets swallowed.

Choose cleaner replacements

Look for toothpaste with a short, simple ingredient list made up of food-grade components. Welpr recommends fluoride-free formulas that rely on alternatives like hydroxyapatite, xylitol, or baking soda for effective cleaning.

Avoid products that list sulfates, parabens, PEGs, triclosan, artificial dyes, or artificial sweeteners — and be cautious of any formula that hides behind "proprietary blends."
Click the button above to shop Welpr Approved toothpaste.

Camille May

Cofounder & Product Curator

Camille May is the co-creator of Welpr and a guide for clean living. After selling her last company in the health food space, she went non-toxic while working to heal an autoimmune condition....

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Olushola M. Awoyemi

Medical Reviewer, PhD

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology,...

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