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We vetted toothpaste against the Welpr Standard and here are our top picks.
Cofounder & Product Curator
Medical Reviewer, PhD
Here's what we look for:
On Welpr, terms like "non-toxic," "safer," "cleaner," "healthier," and "vetted" are editorial labels based on our own standard for product assessment. They are not guarantees, certifications, or medical claims. Learn more.
Himalaya Botanique
Meets the Welpr Standard
on Amazon
The 80/20 guide to going non-toxic the easy way.
biom
Meets the Welpr Standard
on Amazon
Butter Me Up Organics
Meets the Welpr Standard
on Amazon
Essential Oxygen
Meets the Welpr Standard
on Amazon
Primal Life Organics
Meets the Welpr Standard
on Amazon
Better & Better
Meets the Welpr Standard
on Amazon
Attitude
Meets the Welpr Standard
on Amazon
Here's how to swap to non-toxic toothpaste:
Toothpaste is something you use at least twice a day, and it goes directly in your mouth — one of the most absorbent areas of your body. That makes the ingredients in your toothpaste worth paying attention to. Welpr looks at whether a toothpaste uses simple, food-grade ingredients and avoids synthetic additives like sulfates, artificial dyes, artificial sweeteners, and undisclosed ingredient blends.
Grab the toothpaste you use most often and use the Welpr Personal Care and Cosmetic Scanner to check it. The scanner can read your ingredient label and flag anything that doesn't meet Welpr's standards.
If you're not ready to replace your toothpaste right away, small adjustments can reduce how much you're exposed to its ingredients. This is especially worth considering for kids, who are more likely to swallow toothpaste.
Look for toothpaste with a short, simple ingredient list made up of food-grade components. Welpr recommends fluoride-free formulas that rely on alternatives like hydroxyapatite, xylitol, or baking soda for effective cleaning.
Cofounder & Product Curator
Camille May is the co-creator of Welpr and a guide for clean living. After selling her last company in the health food space, she went non-toxic while working to heal an autoimmune condition....
Medical Reviewer, PhD
Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology,...
