Certifications
Free From
Highlights
Vegan
Cruelty-free
Made in USA
Recyclable packaging
Paste
Fluoride-free
Whitening
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Best Non-Toxic Toothpaste
We vetted toothpaste against the Welpr Standard and here are our top picks.
Cofounder & Product Curator
Medical Reviewer, PhD
Here's what we look for:
- Fluoride-free formulas with safer alternatives like hydroxyapatite or baking soda
- Food-grade ingredients with no artificial dyes, flavors, or sweeteners
- No sulfates, parabens, PEGs, or triclosan
- Full transparency with every ingredient clearly disclosed
Best Non-Toxic Toothpaste
On Welpr, terms like "non-toxic," "safer," "cleaner," "healthier," and "vetted" are editorial labels based on our own standard for product assessment. They are not guarantees, certifications, or medical claims. Learn more.
Free email mini-course
Welpr Blueprint: Go Non-Toxic Mini-Course
The 80/20 guide to going non-toxic the easy way.
Certifications
Free From
Highlights
Vegan
Cruelty-free
Money-back guarantee
Paste
Fluoride-free
Whitening
Certifications
Free From
Highlights
Vegan
Cruelty-free
Paste
Fluoride-free
Whitening
Certifications
Free From
Highlights
Vegan
Cruelty-free
Paste
Fluoride-free
Whitening
Certifications
Free From
Highlights
Vegan
Cruelty-free
Made in USA
Paste
Fluoride-free
Remineralizing
Certifications
Free From
Highlights
Vegan
Cruelty-free
Paste
Fluoride-free
Sensitivity relief
Certifications
Free From
Highlights
Vegan
Cruelty-free
Made in USA
Recyclable packaging
Money-back guarantee
Paste
Fluoride-free
Whitening
Certifications
Free From
Highlights
Cruelty-free
Made in USA
No synthetic fragrance
Recycled materials
Paste
Whitening
Certifications
Free From
Highlights
Plastic-free packaging
Tablets
Fluoride-free
Remineralizing
Certifications
Free From
Highlights
Vegan
Cruelty-free
Made in USA
Recyclable packaging
Money-back guarantee
Paste
Fluoride-free
Whitening
How to Swap to Non-Toxic toothpaste:
Here's how to swap to non-toxic toothpaste:
What to know about toothpaste
Toothpaste is something you use at least twice a day, and it goes directly in your mouth — one of the most absorbent areas of your body. That makes the ingredients in your toothpaste worth paying attention to. Welpr looks at whether a toothpaste uses simple, food-grade ingredients and avoids synthetic additives like sulfates, artificial dyes, artificial sweeteners, and undisclosed ingredient blends.
- Because toothpaste is used so frequently and in direct contact with soft tissue, it's one of the highest-priority products to review.
- Welpr favors fluoride-free formulas that use effective alternatives like hydroxyapatite, xylitol, or baking soda.
Review what you already use
Grab the toothpaste you use most often and use the Welpr Personal Care and Cosmetic Scanner to check it. The scanner can read your ingredient label and flag anything that doesn't meet Welpr's standards.
- Check the toothpaste you use daily first, then move on to any specialty products like whitening pastes or kids' toothpaste.
- Look at the ingredient list for terms like "FD&C" dyes or "proprietary blend" — these signal ingredients that may not be fully disclosed.
Use your current toothpaste more carefully
If you're not ready to replace your toothpaste right away, small adjustments can reduce how much you're exposed to its ingredients. This is especially worth considering for kids, who are more likely to swallow toothpaste.
- Use a pea-sized amount — most people use far more than needed, and less product means less exposure.
- For young children, supervise brushing and use only a rice-grain-sized amount to minimize what gets swallowed.
Choose cleaner replacements
Look for toothpaste with a short, simple ingredient list made up of food-grade components. Welpr recommends fluoride-free formulas that rely on alternatives like hydroxyapatite, xylitol, or baking soda for effective cleaning.
- Avoid products that list sulfates, parabens, PEGs, triclosan, artificial dyes, or artificial sweeteners — and be cautious of any formula that hides behind "proprietary blends."
- Click the button above to shop Welpr Approved toothpaste.
Camille May
Cofounder & Product Curator
Camille May is the co-creator of Welpr and a guide for clean living. After selling her last company in the health food space, she went non-toxic while working to heal an autoimmune condition....
Olushola M. Awoyemi
Medical Reviewer, PhD
Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology,...