How We Vet Oral Care Products on Welpr

What goes in your mouth matters, and we’re not just talking about food. You brush, rinse, and floss every day (ideally), so we make sure the stuff you’re using is clean, non-toxic, and fully transparent.

Here’s what we look for:

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Fluoride-Free Always

While fluoride can strengthen enamel, overexposure raises concerns, especially when combined with other toxins in conventional toothpaste. We choose safer, effective alternatives like hydroxyapatite, xylitol, and baking soda.

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Only Food-Grade Ingredients

If we wouldn’t feel good about swallowing a trace of it, it doesn’t make the cut. No artificial dyes, flavors, preservatives, or sweeteners—just ingredients that are safe, simple, and effective.

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Low-Waste Tools

We prefer toothbrushes with plant-based bristles and plastic-free handles like bamboo or other compostable materials.

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PFAS-Free Floss

No Teflon-like coatings here. We only include floss that’s confirmed PFAS-free, and if it’s not, it’s not on the site.

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Always free from:

  • Fluoride
  • PFAS
  • Sulfates
  • Parabens
  • PEGs
  • Triclosan
  • Artificial dyes and sweeteners
  • Undisclosed or proprietary blends
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When there’s no perfect option

We avoid everything on our no list. But some products (like denture adhesives or cleaners) are just harder to find in truly non-toxic versions. If nothing meets our full standards, we’ll still choose the safest option out there and clearly share what it’s made from.

And when a product does check all our boxes, you’ll see the Welpr Approved certification on the product card.