The Welpr Rating is determined by a scoring formula. The formula takes into account the products safety, user satisfaction, and eco-ethical standing. Click here to learn more.

What we look for:

  • Simple formulations using fully natural or safe synthetic ingredients
  • No parabens, PEGs, phthalates, harsh sulfates, BHA/BHT, artificial dyes, formaldehyde or formaldehyde releasers, or undisclosed synthetic fragrance (unless certified safe)
  • Minimal, necessary preservatives only
  • Trusted third-party certifications when available
  • Transparent sourcing, ingredients, and manufacturing practices

View our full standards here.

Our Methodology and Ratings

Find Non-Toxic Baby Conditioner

Clean Kids Naturally - Banana Smoothie Conditioner

Clean Kids Naturally - Banana Smoothie Conditioner
Welpr Rating
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Welpr rating icon
4.9
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/770481-Clean_Kids_Naturally_Banana_Smoothie_Conditioner/" target="_blank">Source</a>.</p>
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is gluten free, and therefore safe for those with celiac or gluten sensitivity.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
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User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$19.19
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Product Details

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  • Contains kiwi extract and seaweed to strengthen and protect hair from sun, chlorine, and brushing damage.
  • All-natural formula is gentle on children's scalp and hair.
  • Free from gluten and parabens, making it safe for sensitive skin.
  • Vegan and cruelty-free, aligning with ethical and environmentally conscious values.
  • EWG Verified, ensuring high standards of safety and health.

Pros & Cons

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Pros

  • Leaves hair soft, smooth, and easy to detangle.
  • Features clean, EWG-verified ingredients, perfect for health-conscious users.
  • The delightful banana scent is loved by kids and parents alike.
  • Works wonders on curly and tangled hair, making brushing a breeze.
  • A versatile option that's friendly for those with coconut allergies.

Cons

  • The banana scent can be overwhelming for those sensitive to strong fragrances.
  • Some users mention the pump could be improved for easier use.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Aqua (Infusion of Aloe Barbadensis Leaf Juice), Laminaria Japonica Extract, Carthamus Tinctorius (Safflower) Seed Oil, Calendula Officinalis Flower Extract, Aloe Barbadensis Leaf Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Chamomilla Recutita (Matricaria) Flower Extract, Butyrospermum Parkii (Shea Butter), Citric Acid, Tocopheryl Acetate, Calcium Pantothenate, Musa Sapientum (Banana) Fruit Extract, Potassium Sorbate

Attitude - Natural Conditioner for Kids

Attitude - Natural Conditioner for Kids
Welpr Rating
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Welpr rating icon
4.9
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
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User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$16.20
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Product Details

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  • Formulated with 98.6% naturally derived ingredients, including blueberry leaf extract with protective properties.
  • Dermatologically tested to be gentle on children's sensitive scalps.
  • Vegan and cruelty-free, ensuring ethical production and sourcing practices.
  • Contains plant- and mineral-based ingredients to soothe and protect delicate hair.
  • EcoLogo certified and hypoallergenic, ideal for health-conscious families avoiding toxic products.

Pros & Cons

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Pros

  • Clean and natural ingredients gently care for children's hair.
  • Effective at detangling and making hair soft and manageable.
  • Light, pleasant scent without being overpowering.
  • Safe option for those avoiding harsh chemicals, hypoallergenic and vegan-friendly.

Cons

  • Some may find the scent not to their liking.
  • A few users mentioned that the texture could be slightly thicker.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Aqua / Water / Eau, Cetearyl Alcohol, Glycerin, Caprylic/Capric Triglyceride, Behentrimonium Methosulfate, Zea Mays (Corn) Starch, Glycine Soja (Soybean) Oil, Dicaprylyl Ether, Sodium Benzoate, Potassium Sorbate, Persea Gratissima (Avocado) Oil, Citric Acid, Sodium Hydroxide, Vaccinium Myrtillus (Blueberry) Leaves Extract, Dimethyl Heptenal*, Gamma-Decalactone*, Maltol*, Triethyl Citrate*, Vanillin*, *Fragrance (Parfum)

California Baby - Super Sensitive Hair Conditioner

California Baby - Super Sensitive Hair Conditioner
Welpr Rating
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Welpr rating icon
4.9
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-1</a> indicate a top choice for personal care products, have a low potential hazard rating, and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/864024-California_Baby_Hair_Conditioner_Calming__2019_formulation/" target="_blank">Source</a>.</p>
This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$18.98
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Product Details

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  • 100% plant-based with no harsh chemicals, offering a safe and non-toxic choice.
  • Softens and detangles hair using organic apple cider vinegar, calendula, and plant-based waxes.
  • Flexible usage as a rinse-out or leave-in conditioner to nourish and moisturize hair.
  • Unscented and gentle, ideal for sensitive skin or noses.
  • Free from common allergens, reducing the risk of allergic reactions.

Pros & Cons

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Pros

  • Brings out curls beautifully when used as a leave-in.
  • Fragrance-free and safe for those with allergies.
  • Highly effective for sensitive skin and eczema.
  • Leaves hair soft, shiny, and easy to detangle.

Cons

  • Some users may find it requires a larger amount for detangling.
  • A few users noticed an unexpected smell in certain batches.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Water (Aqua), Glycerin, Cetyl Alcohol, Brassica Alcohol, Brassica Glycerides, Acetic Acid (Apple Cider Vinegar), Calendula Officinalis Flower Extract, Aloe Barbadensis Leaf Juice, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Quinoa Protein, Xanthan Gum, Phytic Acid

SheaMoisture - Kids Conditioner

SheaMoisture - Kids Conditioner
Welpr Rating
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Welpr rating icon
4.85
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#certified-b-corp" target="_blank">B Corp certification</a> indicates that a company meets high social and environmental standards.</p>
This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
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User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$8.96
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Product Details

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  • Softens and smooths children's hair, making it easy to detangle.
  • Nourishes and strengthens hair while protecting against breakage.
  • Contains no silicones, sulfates, parabens, phthalates, mineral oil, or petrolatum.
  • Made with fair trade organic Shea Butter and moisture-rich oils for deep conditioning.
  • Tested on family and friends, never on animals.

Pros & Cons

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Pros

  • Nourishing and moisturizing, perfect for maintaining soft and healthy hair.
  • Smells amazing with a delightful, soothing aroma.
  • Gentle formulation, ideal for kids and those with a sensitive scalp.
  • Works wonders for curly and thick hair, making it more manageable.
  • Includes natural ingredients like mango butter and carrot oil, free from sulfates and parabens.

Cons

  • Some users find the product pump challenging to use, especially when the conditioner is thick.
  • For those with fine hair, it could feel too heavy or leave hair feeling dry.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Deionized Water, Decyl Gluoside (Coconut Oil), Olea Europaea (Olive) Fruit Oil, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea Butter), Sorbitol Esters, Mangifera Indica (Mango) Seed Butter, Vegetable Protein, Glycine Soja (Soybean) Oil, Cetyl Alcohol, Behenetrimonium Chloride, Panthenol (Pro-Vitamin B-5), Citrus Medica Limonium (Lemon), Citrus Aurantifolia (Lime), Citrus Sinensis (Orange Blossom) Extract, Jasminium Officinale, Slippery Elm Extract, Proprietary Essential Oil Blend, Daucus Carota Sativa (Carrot) Seed Oil, Aloe Barbadenis Leaf Extract, Rosemary Extract, Caprylyl Glycol, Tocopherol (Vitamin E)

SoCal Suds - Baby & Kids Conditioner

SoCal Suds - Baby & Kids Conditioner
Welpr Rating
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Welpr rating icon
4.75
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is gluten free, and therefore safe for those with celiac or gluten sensitivity.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$17.99
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Product Details

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  • Provides soothing hydration and moisture for sensitive scalps with organic oils and vitamin E.
  • Pure botanical blend promotes healthy hair growth with pro-vitamin B6 and organic coconut and olive oils.
  • Rated safe for use by the EWG Skin Deep database, ensuring gentle and ethical care.
  • Vegan and cruelty-free, supporting both environmental and animal welfare.
  • Made in the USA with a commitment to giving back to communities in need.

Pros & Cons

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Pros

  • Uses natural ingredients with no harsh chemicals.
  • Leaves hair feeling soft and smooth without greasiness.
  • Features a pleasant, subtle scent that isn't overpowering.
  • Safe and soothing for both kids and adults, including those with sensitive skin.
  • Great for defining curls and reducing frizz with regular shampoo use.

Cons

  • Some users with oily shampoo might find it leaves hair feeling a bit greasy.
  • Might not effectively untangle hair for everyone.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Organic Coconut, Distearoylethyl Dimonium Chloride (Vegetable-Based), Cetearyl Alcohol, 1,3-Propanediol (Naturally Derived), Radish Root Ferment (Natural Preservative), Organic Extra Virgin Olive Oil, Avocado Oil, Lauryl Laurate (From A Mixture Of Coconut And (Sustainable) Palm Oil), Coconut Preservative, Glycine Betaine (Beet Sugar Extract), Panthenol (Vitamin B5), Cationic Guar (From Guar Plant Seeds), Hydrolyzed Baobab, Organic Nettle Extract, Vitamin E, Argan Oil, Green Tea Extract, Aloe, Citric Acid (From Cassava Root)

Our Product Rating System

Our Product Rating System

First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.

Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.

Finally, we run all this information through an algorithm that calculates the Welpr Rating.

Welpr Rating:

5.0/5

The Welpr Rating takes into account 3 things:

  1. Product Safety
  2. Consumer Satisfaction
  3. Ethics & Environment
Product safety

Part 1: Product safety

We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.

Consumer satisfaction

Part 2: Consumer satisfaction

We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).

Ethics & Environment

Part 3: Ethics & Environment

When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.

Chemical Name

Why it’s harmful

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Authors

Camille May, Product Curator

Hey, I’m Camille—co-creator of Welpr and your go-to guide for all things clean living. After selling my last company in the health food space, I went non-toxic to heal an autoimmune condition. It did wonders for my health, but navigating which products to buy wasn’t easy. We built Welpr to make that journey feel a bit easier.  When I’m not working on Welpr, you’ll usually find me in the sauna, sipping a raw milk latte while doing a puzzle, or walking with my pit bull Romeo in my hometown of Austin, TX.

Olushola M. Awoyemi, Medical Reviewer

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology, risk assessment, and management, with experience spanning across institutions like the US EPA, US FDA, NIEHS, USDA, UNEP, WHO, and possibly within Fortune 100 companies in the Chemical, Healthcare, Pharmaceutical, Consumer goods, or IT sectors.

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