The Welpr Rating is determined by a scoring formula. The formula takes into account the products safety, user satisfaction, and eco-ethical standing. Click here to learn more.

What we look for:

  • Fluoride-free formulas with safer alternatives like hydroxyapatite or baking soda
  • Food-grade ingredients with no artificial dyes, flavors, or sweeteners
  • No sulfates, parabens, PEGs, or triclosan
  • Full transparency with every ingredient clearly disclosed

View our full standards here.

Our Methodology and Ratings

Find Non-Toxic Baby Toothpaste

Botao - Fluoride Free Baby Toothpaste

Botao - Fluoride Free Baby Toothpaste
Welpr Rating
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Welpr rating icon
4.95
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/1007468-BOTAO_Baby_Strawberry_Flavored_Toothpaste_/" target="_blank">Source</a>.</p>
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
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User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$9.90
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Video Review

Product Details

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  • Fluoride-free formula, ideal for teaching toddlers to enjoy oral care early on.
  • EWG verified, ensuring high safety standards for your little one's health.
  • Vegan and free from sodium lauryl sulfate, providing gentle care for delicate smiles.
  • Enriched with aloe vera, the toothpaste is safe to swallow, making it perfect for small children.

Pros & Cons

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Pros

  • Kids love the flavor, making brushing enjoyable.
  • Natural, clean ingredients provide peace of mind.
  • Suitable for infants and toddlers, even as a first toothpaste.
  • EWG verified and doesn’t foam excessively.
  • A little bit goes a long way, ensuring longevity.

Cons

  • Some parents found the tube smaller than expected, requiring frequent replacement.
  • The consistency is thinner, which may be challenging for some when applying.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Xylitol, Aqua, Glycerin, Silica, Xanthan Gum, Sodium Benzoate, Potassium Sorbate, Citric acid, Chamomilla Recutita (Matricaria) Flower Extract, Calendula Officinalis Flower Extract, Aloe barbadensis leaf juice, Fragaria Chiloensis (Strawberry) Fruit Extract

Attitude - Baby & Child Fluoride-Free Training Toothpaste

Attitude - Baby & Child Fluoride-Free Training Toothpaste
Welpr Rating
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Welpr rating icon
4.9
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/810108-ATTITUDE_Baby_Leaves_Science_Training_Toothpaste_FluorideFree_Strawberry/" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$14.99
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Product Details

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  • Formulated with 98.8% naturally derived ingredients for a gentle and fresh feeling.
  • Fluoride-free to ensure safe and healthy dental care for children.
  • Vegan formula aligns with health-conscious, cruelty-free lifestyle choices.
  • EWG Verified for clean ingredients and full transparency.
  • Delectable strawberry flavor makes brushing enjoyable for children.

Pros & Cons

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Pros

  • Features non-toxic, clean ingredients, making it ideal for health-conscious families.
  • Fluoride-free and safe for young children who are learning to brush their teeth.
  • Many kids love the taste, helping them enjoy their brushing routine.
  • EWG verified, offering added peace of mind with high safety standards.

Cons

  • Some parents find the sweetness too strong, which might encourage swallowing.
  • Occasional reports of an unpleasant smell could be a concern for sensitive noses.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Aqua / Water / Eau, Sorbitol, Glycerin, Hydrated Silica, Decyl Glucoside, Sodium Chloride, Xanthan Gum, Citric Acid, Stevia Rebaudiana Leaf/Stem Extract, Sodium Benzoate, Potassium Sorbate, Caprylic / Capric Triglyceride, 3-Hexenol (Green Leaves), Vanillin, Methyl Cinnamate (Strawberry), Carica Papaya (Papaya) Leaf Extract, Camellia Sinensis (Green Tea) Leaf Extract

Weleda - Oral Care Childrens Tooth Gel

Weleda - Oral Care Childrens Tooth Gel
Welpr Rating
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Welpr rating icon
4.8
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-2</a> feature a low potential hazard rating and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/1066502-Weleda_Childrens_Tooth_Gel/" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#certified-b-corp" target="_blank">B Corp certification</a> indicates that a company meets high social and environmental standards.</p>
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.
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User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$6.71
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Product Details

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  • Gently cleanses children's delicate first teeth with natural ingredients.
  • Contains calendula extract to help keep gums clean.
  • Silica provides thorough cleaning to keep teeth refreshed.
  • Free of fluoride, sugar, artificial sweeteners, and synthetic preservatives.
  • No harmful ingredients if swallowed, ensuring safe use for young children.

Pros & Cons

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Pros

  • Fluoride-free with natural, clean ingredients for peace of mind.
  • Minty yet gentle flavor, appealing to young children.
  • Positive feedback from dentists on effective oral health for kids.
  • Contains no harmful dyes or chemicals like red 40.
  • Well-liked by babies and toddlers, making brushing enjoyable.

Cons

  • Some users note the absence of a protective seal, which could concern hygiene-conscious buyers.
  • Metal tube design may develop holes over time, which might pose an inconvenience.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Glycerin, Water (Aqua), Silica, Algin, Calendula Officinalis Flower Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Esculin, Flavor (Aroma), Limonene

Rain - Natural Baby Fluoride Free Toothpaste Gel

Rain - Natural Baby Fluoride Free Toothpaste Gel
Welpr Rating
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Welpr rating icon
4.8
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.
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User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$8.49
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Product Details

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  • Fluoride-free and safe to swallow, ensuring peace of mind for parents.
  • Enriched with vitamin C and xylitol to maintain healthy teeth and gums.
  • Features a smooth watermelon flavor and gel texture that appeal to children.
  • Free from harmful ingredients like parabens and SLS, promoting safe dental care.
  • Made in the USA with a focus on natural and non-toxic ingredients.

Pros & Cons

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Pros

  • Free from artificial sugars and fluoride, ideal for health-conscious parents.
  • Children love the flavor, making tooth brushing a fun experience.
  • Safe to swallow, providing peace of mind during the learning phase.
  • Dye-free and natural ingredients ensure a gentle, non-toxic product.
  • Clear gel formula prevents residue, promoting clean and fresh oral hygiene.
  • Responsive customer service resolves product issues quickly.

Cons

  • Some toddlers may find the texture powdery and the taste too strong.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Aqua, Vegetable Glycerin, Hydrated Silica, Xylitol, Sorbitol, Cellulose Gum, Non-GMO Xanthan Gum, Sodium Ascorbyl Phosphate (Vitamin C), Rhododendron Ferrugineum Extract (Alpine Rose), Potassium Sorbate, Sodium Cocoyl Glutamate, Natural Watermelon Flavor

Jack N' Jill - Natural Kids Toothpaste for Babies & Toddlers

Jack N' Jill - Natural Kids Toothpaste for Babies & Toddlers
Welpr Rating
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Welpr rating icon
4.75
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#cosmos-natural" target="_blank">COSMOS Natural certification</a> signifies that a product meets the overall COSMOS-standard for natural cosmetics but does not contain the minimum required percentage of organic ingredients specified for organic certification.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>
This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$13.29
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Product Details

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  • Expertly formulated with organic fruit flavoring that makes it safe if swallowed.
  • Contains xylitol and calendula to help prevent cavities and soothe gums.
  • Free from fluoride, sugar, and artificial additives, offering a natural oral care option.
  • The product is hypoallergenic and made with organic ingredients to avoid toxic substances.
  • Designed to meet high standards for safety and quality in oral care for children.

Pros & Cons

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Pros

  • Healthy quality and safe for kids to swallow.
  • Improves dental health, resulting in better check-ups.
  • Delicious flavor enjoyed by children.

Cons

  • A small number of users are concerned about lead content, so those especially cautious about toxins may want to investigate further.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Xylitol, Aqua (Purified Water), Glycerin (Coconut derived), Silica, Aroma, Xanthan Gum, Calendula Officinalis Extract, Potassium Sorbate, Citric Acid, Benzyl Alcohol

Davids - Fluoride Free Kids & Adults Toothpaste

Davids - Fluoride Free Kids & Adults Toothpaste
Welpr Rating
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Welpr rating icon
4.75
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#leaping-bunny" target="_blank">Leaping Bunny certification</a> assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System.</p>
This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product does not contain Bisphenol A (BPA), a plastic chemical linked to hormone disruption. BPA-free is a good start, but alternatives like BPS and BPF can be just as harmful, so we call those out too.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.
This product is gluten free, and therefore safe for those with celiac or gluten sensitivity.
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$9.95
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Product Details

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  • Safely fights plaque and freshens breath without fluoride.
  • Gently whitens teeth with micro polishing agents, avoiding sensitivity.
  • Mouth-watering strawberry watermelon flavor appeals to all ages.
  • Made from clean, vegan ingredients with no artificial additives.
  • Sustainably packaged in a recyclable metal tube.

Pros & Cons

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Pros

  • Fluoride-free and gentle on sensitive teeth.
  • Pleasant taste and leaves breath fresh without overpowering mintiness.
  • Free from harsh chemicals and verified by the EWG.
  • Effective in reducing teeth sensitivity and improving oral health.
  • Variety of flavors available to suit different preferences.

Cons

  • Some users find the inclusion of nano-hydroxyapatite concerning due to transparency issues.
  • The toothpaste tube can be prone to cracking and leaking for some users.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Calcium Carbonate (Limestone Abrasive), Vegetable Glycerin, Purified Water, Sodium Bicarbonate (Baking Soda), Xylitol (Birch Derived), Hydrated Silica, Sodium Cocoyl Glutamate, Carrageenan (Seaweed Derived), Cocos Nucifera (Coconut) Oil, Natural Flavor, Stevia (Leaf Extract)

Our Product Rating System

Our Product Rating System

First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.

Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.

Finally, we run all this information through an algorithm that calculates the Welpr Rating.

Welpr Rating:

5.0/5

The Welpr Rating takes into account 3 things:

  1. Product Safety
  2. Consumer Satisfaction
  3. Ethics & Environment
Product safety

Part 1: Product safety

We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.

Consumer satisfaction

Part 2: Consumer satisfaction

We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).

Ethics & Environment

Part 3: Ethics & Environment

When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.

Chemical Name

Why it’s harmful

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Authors

Camille May, Product Curator

Hey, I’m Camille—co-creator of Welpr and your go-to guide for all things clean living. After selling my last company in the health food space, I went non-toxic to heal an autoimmune condition. It did wonders for my health, but navigating which products to buy wasn’t easy. We built Welpr to make that journey feel a bit easier.  When I’m not working on Welpr, you’ll usually find me in the sauna, sipping a raw milk latte while doing a puzzle, or walking with my pit bull Romeo in my hometown of Austin, TX.

Olushola M. Awoyemi, Medical Reviewer

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology, risk assessment, and management, with experience spanning across institutions like the US EPA, US FDA, NIEHS, USDA, UNEP, WHO, and possibly within Fortune 100 companies in the Chemical, Healthcare, Pharmaceutical, Consumer goods, or IT sectors.

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