The Welpr Rating is determined by a scoring formula. The formula takes into account the products safety, user satisfaction, and eco-ethical standing. Click here to learn more.

What we look for:

  • Thoughtful formulas using fully natural or safe synthetic ingredients
  • No parabens, PEGs, phthalates, harsh sulfates, BHA/BHT, artificial dyes, formaldehyde or formaldehyde releasers, or undisclosed synthetic fragrance (unless certified safe)
  • Minimal, necessary preservatives only
  • Trusted third-party certifications when available
  • Transparent sourcing, ingredients, and manufacturing practices

View our full standards here.

Our Methodology and Ratings

Find Non-Toxic Baby Wash

Mustela - Baby Soothing Cleansing Water

Mustela - Baby Soothing Cleansing Water
Welpr Rating
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Welpr rating icon
4.95
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/926943-Mustela_NoRinse_Soothing_Cleansing_Water_Fragrance_Free/" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#certified-b-corp" target="_blank">B Corp certification</a> indicates that a company meets high social and environmental standards.</p>
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is free from all fragrance.
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User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$18.00
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Product Details

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  • Gently cleanses and soothes very sensitive skin without the need for rinsing.
  • Formulated with natural avocado and schizandra berry to nurture delicate skin.
  • Fragrance-free and verified by the Environmental Working Group for safety.
  • Free from parabens, phthalates, and phenoxyethanol, ensuring a non-toxic experience.

Pros & Cons

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Pros

  • Gentle and effective for clearing baby's skin issues, including acne and rashes.
  • Made from natural ingredients with no added fragrances, making it safe for sensitive skin.
  • Versatile use; can be applied to baby's face, neck, and diaper area without requiring rinsing.
  • Useful for both babies and adults, providing clean, soft skin after use.
  • Helps maintain baby's skin health between baths and is great for quick clean-ups.

Cons

  • Some users found it may cause dryness or irritation on very sensitive skin.
  • A few users reported it did not provide instant results for their baby's skin issues.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Aqua/Water/Eau, Glycerin, Caprylyl/Capryl Glucoside, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Maltodextrin*, Saccharide Hydrolysate*, Sodium Hydroxide, Lecithin, Persea Gratissima (Avocado) Fruit Extract, Tocopherol. *Schizandra

HealthyBaby - Our Shampoo and Body Wash System

HealthyBaby - Our Shampoo and Body Wash System
Welpr Rating
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Welpr rating icon
4.95
/5
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Buy Now
on HealthyBaby

Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/932604-Healthybaby_Our_Shampoo__Body_Wash_/" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#made-safe" target="_blank">Made Safe certification</a> ensures that products are free from harmful chemicals and prioritize human health and ecosystem safety. <a href="https://madesafe.org/products/healthybaby-our-shampoo-body-wash-concentrate?_pos=4&_fid=82ee778fc&_ss=c" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#certified-b-corp" target="_blank">B Corp certification</a> indicates that a company meets high social and environmental standards.</p>
<p>The <a href="https://www.welpr.com/certifications#certified-plastic-neutral" target="_blank">Plastic Neutral Certified</a> label indicates that a brand has measured and offset its plastic footprint by supporting equivalent plastic waste recovery and recycling efforts.</p>
This product does not contain Bisphenol S (BPS), a common BPA replacement used in plastics with similar health risks.
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product does not contain Bisphenol F (BPF), a lesser-known BPA replacement used in plastics with similar hormone-disrupting effects.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product does not contain Bisphenol A (BPA), a plastic chemical linked to hormone disruption. BPA-free is a good start, but alternatives like BPS and BPF can be just as harmful, so we call those out too.
This product does not contain PFAS, a group of forever chemicals used to make things nonstick, stain-resistant, or waterproof. That includes PTFE, PFOA, and thousands of other compounds linked to hormone disruption and long-term health risks.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
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Est. Price
$45.00
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Product Details

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  • Concentrated formula reduces waste and supports a low-waste lifestyle.
  • Refillable and recyclable packaging helps cut down on single-use plastic.
  • Gentle 2-in-1 formula designed for sensitive skin and newborns.
  • Infused with botanicals and probiotics to support a healthy skin microbiome.

Pros & Cons

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Pros

  • Gentle and mild formula suitable for babies and sensitive skin.
  • Contains clean, non-toxic ingredients free from harsh chemicals.
  • Foaming bottle makes bath time fun and easy to use.
  • Effective at cleaning without causing irritation or eye discomfort.
  • Light, subtle natural fragrance that is pleasant but not overpowering.
  • Versatile for use as both shampoo and body wash for the whole family.

Cons

  • May require a separate conditioner for older children with longer hair.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Water/Aqua, Aloe Barbadensis Leaf Juice*,Sodium Cocoyl Glutamate, Decyl Glucoside, Lactobacillus Ferment, Glycerin*, Pentylene Glycol, Polymnia Sonchifolia Root Juice, Alpha-Glucan Oligosaccharide, Lavandula Angustifolia (Lavender) Oil*, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Quillaja Saponaria Bark Extract*, Camellia Sinensis Leaf Extract*, Cucumis Sativus (Cucumber) Fruit Extract*, Cocos Nucifera (Coconut) Fruit Extract, Calendula Officinalis Flower Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Avena Sativa (Oat) Kernel Extract*, Lactobacillus, Maltodextrin, Citric Acid, Geraniol+, Linalool+, dl-Limonene+

Vivvi & Bloom - Gentle 2-in-1 Baby Wash & Shampoo Cleansing Gel

Vivvi & Bloom - Gentle 2-in-1 Baby Wash & Shampoo Cleansing Gel
Welpr Rating
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Welpr rating icon
4.9
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/992043-vivvi__bloom_Baby_2in1_Wash_and_Shampoo_Cleansing_Gel_/" target="_blank">Source</a>.</p>
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is free from all fragrance.
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User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$13.99
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Product Details

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  • Clinically tested to gently cleanse without drying sensitive baby skin.
  • Formulated to be non-toxic and free from sulfates, parabens, dyes, and other harsh chemicals.
  • Safe for daily use, leaving skin and hair feeling healthy and moisturized.
  • Hypoallergenic and pH-balanced formula is gentle on eyes, hair, and skin.
  • Environmentally conscious, with packaging made from 100% recycled content.

Pros & Cons

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Pros

  • Perfect for sensitive skin, leaving it soft and well-moisturized.
  • Fragrance-free and free from harmful ingredients.
  • Lathers well and cleans thoroughly without drying out the skin.
  • Safe for daily use with infants and toddlers, gentle and tear-free.
  • EWG-approved, ensuring non-toxic usage.

Cons

  • Some users noted the soap may not lather abundantly.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Water, Coco-Glucoside, Glycerin, Sodium Cocoyl Glutamate, Cocamidopropyl Betaine, Xanthan Gum, Citric Acid, Sodium Benzoate, Caprylyl Glycol, Carrageenan, Glyceryl Oleate, Butyrospermum Parkii (Shea) Butter

EllaOla - Superfood Baby Shampoo & Body Wash

EllaOla - Superfood Baby Shampoo & Body Wash
Welpr Rating
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Welpr rating icon
4.85
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/971614-EllaOla_Baby_Shampoo__Body_Wash/" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#usda-certified-biobased" target="_blank">USDA Certified Biobased Product Label</a> certifies that a product is made primarily from renewable biological resources, verified through third-party testing and ongoing USDA monitoring. <a href="https://www.biopreferred.gov/BioPreferred/faces/catalog/Catalog.xhtml" target="_blank">Source</a>.</p>
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$48.00
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Product Details

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  • Gently cleanses and soothes delicate, sensitive baby skin.
  • Free from petroleum, parabens, synthetic fragrances, and other potential toxins.
  • Specially developed with pediatricians and dermatologists for safe use.
  • Helps soften and soothe dry or eczema-prone skin for a calming bath experience.
  • Sustainably and responsibly sourced ingredients ensure transparency and safety.

Pros & Cons

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Pros

  • Gentle formula ideal for both babies and moms with sensitive skin.
  • Transforms bath time into a soothing, pampering experience.
  • Perfect for eczema-prone skin, leaving it clean and irritation-free.
  • Makes an excellent gift option for baby showers or self-care.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Water (Aqua), Sodium Laurylglucosides Hydroxypropylsulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Laminaria Ochroleuca Extract, Kappaphycus Alvarezii Extract, Cocos Nucifera (Coconut) Water, Vaccinium Angustifolium (Blueberry) Fruit Extract, Punica Granatum Fruit Extract, Cucumis Sativus (Cucumber) Fruit Water, Cucumis Sativus (Cucumber) Seed Extract, Caesalpinia Spinosa Fruit Extract, Caprylic/Capric Triglyceride, Trehalose, Maltodextrin, Gluconolactone, Sodium Benzoate, Citric Acid, Caprylhydroxamic Acid

Clean Kids Naturally - Kiwi Germ Busting Soap

Clean Kids Naturally - Kiwi Germ Busting Soap
Welpr Rating
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Welpr rating icon
4.85
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/770482-Clean_Kids_Naturally_Kiwi_Germ_Busting_Soap/" target="_blank">Source</a>.</p>
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is gluten free, and therefore safe for those with celiac or gluten sensitivity.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$17.99
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Product Details

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  • Made with natural ingredients that are safe for children and adults.
  • Free from harmful chemicals and synthetic fragrances.
  • EWG verified, ensuring product safety and environmental standards.
  • Gentle on skin and suitable for those with sensitive skin.

Pros & Cons

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Pros

  • Free from toxins and chemicals, making bath time safe and enjoyable.
  • Gentle and moisturizing for sensitive and allergic skin, including being coconut-free.
  • Smells amazing and leaves skin feeling clean without drying.
  • Perfect for kids, with scents that make hygiene fun and engaging.

Cons

  • Some users noticed a scent change that may not appeal to everyone.
  • Availability might be limited, making it harder to find in stores.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Aqua (Infusion Of Aloe Barbadensis Leaf Juice), Actinidia Chinensis (Kiwi) Fruit, Saponaria Officinalis Leaf Extract, Crithmum Maritimum (Sea Fennel) Extract, Aloe Barbadensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Helianthus Annuus (Sunflower) Oil, Glycerin, Xanthan Gum, Euphrasia Officinalis (Eyebright) Extract, Citric Acid, Potassium Sorbate

Evereden - Baby Shampoo and Body Wash

Evereden - Baby Shampoo and Body Wash
Welpr Rating
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Welpr rating icon
4.8
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/949296-Evereden_Baby_Shampoo__Body_Wash_Fragrance_Free/" target="_blank">Source</a>.</p>
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$18.99
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Product Details

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  • Formulated with gentle coconut-based cleansers suitable for delicate skin.
  • Nourishes with oils that hydrate and soothe dry, sensitive skin.
  • Can be used as a versatile head-to-toe cleanser for babies.
  • Designed for sensitive skin, from newborns to toddlers.
  • Made with non-toxic, clean ingredients for everyday use.

Pros & Cons

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Pros

  • Gentle and suitable for the whole family.
  • Made with clean and natural ingredients.
  • Leaves hair feeling soft and clean.
  • Creates a good lather with a small amount.
  • Pleasant, soft fragrance.

Cons

  • May leave hair feeling dry and require additional conditioner.
  • Pump may arrive broken or defective.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Water (Aqua), Coco-Betaine*, Lauryl Glucoside*, Decyl Glucoside*, Cocos Nucifera (Coconut) Oil*, Sodium Lauroyl Oat Amino Acids*, Glycerin, Avena Sativa (Oat) Kernel Extract*, Gluconolactone, Helianthus Annuus (Sunflower) Seed Oil**, Chenopodium Quinoa Seed Extract*, Citric Acid*, Sodium Benzoate, Persea Gratissima (Avocado) Oil**, Calcium Gluconate, Vitis Vinifera (Grape) Seed Oil**, Cucumis Sativus (Cucumber) Fruit Extract*

Primally Pure - Baby Soap Bar

Primally Pure - Baby Soap Bar
Welpr Rating
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Welpr rating icon
4.8
/5
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Buy Now
on Primally Pure

Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-2</a> feature a low potential hazard rating and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/966823-Primally_Pure_Baby_Bar/" target="_blank">Source</a>.</p>
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
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Est. Price
$16.00
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Product Details

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  • Gently cleanses and soothes baby’s delicate skin
  • Made with organic goat’s milk, coconut oil, and shea butter
  • Rich in vitamin A to hydrate and nourish sensitive skin
  • Free from harsh chemicals, synthetic fragrances, and sulfates
  • Helps alleviate dryness and maintain moisture balance

Pros & Cons

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Pros

  • Gentle and perfect for sensitive baby skin without causing irritation.
  • Versatile for use on both baby and adult skin, including as a face wash.
  • Long-lasting and effective as a regular body soap.
  • Simple, clean ingredients that leave skin soft and nourished.
  • Great for travel and everyday use.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Organic Coconut Oil, Organic Goat Milk, Organic Shea Butter, Organic Olive Oil, Sodium Lactate (liquid salt), Extracts of Organic Calendula, Organic Chamomile and Organic Lavender *100% glycerin retained

Save 10% on purchases on Toups & Co via our link.

Toups & Co - Baby Wash + Shampoo

Toups & Co - Baby Wash + Shampoo
Welpr Rating
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Welpr rating icon
4.8
/5
Discount Code
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No code needed
Buy Now
on Toups & Co

Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is made without genetically modified ingredients, which are linked to increased pesticide use and may carry unexpected toxins or allergens from the modification process.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is gluten free, and therefore safe for those with celiac or gluten sensitivity.
This product does not contain PFAS, a group of forever chemicals used to make things nonstick, stain-resistant, or waterproof. That includes PTFE, PFOA, and thousands of other compounds linked to hormone disruption and long-term health risks.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.
This product is free from all fragrance.
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Est. Price
$20.00
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Product Details

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  • Gently cleanses baby’s skin and hair without disrupting natural balance.
  • Formulated with whole, non-toxic ingredients to support the skin’s microbiome.
  • Free from hormone disruptors, parabens, and other harsh chemicals.
  • Mild enough for newborns yet effective for the whole family.
  • Safe, simple, and nourishing for every stage of growth.

Pros & Cons

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Pros

  • Generously sized bottle offers great value for the price.
  • Multi-use formula works as shampoo, body wash, and even face wash for all ages.
  • Gentle and non-drying—suitable for babies, toddlers, and even adults with sensitive skin.
  • Leaves hair soft, shiny, and frizz-free across different hair types.
  • Calming, clean ingredients that are safe for everyday use on little ones.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Purified Water, Organic Potassium Cocoate (Saponified Coconut Oil), Organic Aloe Vera, Guar Gum

Our Product Rating System

Our Product Rating System

First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.

Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.

Finally, we run all this information through an algorithm that calculates the Welpr Rating.

Welpr Rating:

5.0/5

The Welpr Rating takes into account 3 things:

  1. Product Safety
  2. Consumer Satisfaction
  3. Ethics & Environment
Product safety

Part 1: Product safety

We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.

Consumer satisfaction

Part 2: Consumer satisfaction

We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).

Ethics & Environment

Part 3: Ethics & Environment

When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.

Chemical Name

Why it’s harmful

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Authors

Camille May, Product Curator

Hey, I’m Camille—co-creator of Welpr and your go-to guide for all things clean living. After selling my last company in the health food space, I went non-toxic to heal an autoimmune condition. It did wonders for my health, but navigating which products to buy wasn’t easy. We built Welpr to make that journey feel a bit easier.  When I’m not working on Welpr, you’ll usually find me in the sauna, sipping a raw milk latte while doing a puzzle, or walking with my pit bull Romeo in my hometown of Austin, TX.

Olushola M. Awoyemi, Medical Reviewer

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology, risk assessment, and management, with experience spanning across institutions like the US EPA, US FDA, NIEHS, USDA, UNEP, WHO, and possibly within Fortune 100 companies in the Chemical, Healthcare, Pharmaceutical, Consumer goods, or IT sectors.

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