The Welpr Rating is determined by a scoring formula. The formula takes into account the products safety, user satisfaction, and eco-ethical standing. Click here to learn more.

What we look for:

  • Simple formulas with minimal, non-irritating preservatives
  • No parabens, PEGs, phthalates, sulfates, BHA/BHT, formaldehyde or formaldehyde-releasing ingredients, or undisclosed synthetic fragrance (unless certified safe)
  • Mineral pigments or safe alternatives tested for heavy metals
  • EU-compliant brands and third-party certifications when available
  • Transparent sourcing, ingredients, and manufacturing practices

View our full standards here.

Our Methodology and Ratings

Find Non-Toxic Brow Gel

Eyebrow Enhancing Gel - DIME Beauty

Eyebrow Enhancing Gel - DIME Beauty
Welpr Rating
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Welpr rating icon
4.9
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/474579-DIME_Beauty_Eyebrow_Enhancing_Gel/" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#leaping-bunny" target="_blank">Leaping Bunny certification</a> assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System.</p>

Highlights

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This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$44.00
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Product Details

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  • Promotes fuller, thicker, and stronger brows with a simple swipe of a brush.
  • Provides a non-sticky, flexible hold for a natural look while nourishing your eyebrows.
  • Contains a proprietary peptide blend loaded with hair-healthy ingredients.
  • Can be used on both eyebrows and lashes for a no-makeup makeup look.
  • Features vegan, cruelty-free formulas with sustainable packaging and clean ingredients.

Pros & Cons

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Pros

  • Effective in helping eyebrows grow fuller and filling gaps.
  • Clear gel that holds brows in place all day without a sticky feel.
  • Lightweight and gives a clean finish.
  • Contains clean ingredients, great for health-conscious users.

Cons

  • Some users found no improvement even after prolonged use.
  • A few experienced a sticky texture that may not suit everyone.

Ingredients

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Ingredients: Water, Glycerin, Propanediol, PVP, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Hyaluronic Acid, Phenylalanine, Panthenol, Chamomille Recutita (Matricaria) Flower Extract, Phenoxyethanol, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-4

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Expressionist Brow Gel - Well People

Expressionist Brow Gel - Well People
Welpr Rating
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Welpr rating icon
4.8
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/search/?search=Well+People+Expressionist+Brow+Gel" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>
<p>The <a href="https://www.welpr.com/certifications#leaping-bunny" target="_blank">Leaping Bunny certification</a> assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System.</p>

Highlights

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This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$17.00
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Product Details

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  • Instantly thickens and fills in brows for a fuller look.
  • Features a precision brush for easy grooming and taming.
  • Creamy, wax-based formula conditions and holds brows in place.
  • Infused with plant-powered ingredients like cocoa butter and sunflower seed wax.
  • Vegan and cruelty-free, ensuring a clean beauty routine.

Pros & Cons

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Pros

  • Offers a clean, non-toxic formula for peace of mind.
  • Wide color selection caters to various brow shades.
  • Promotes thicker, fuller brows over time.
  • Easy application with a precise brush for neat grooming.
  • Reliable hold to keep brows in place throughout the day.

Cons

  • Some users find the formula clumpy or thick on application.
  • The brush may need adjustment to prevent excess product usage.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Water, Coconut Alkanes, Polyglyceryl-3 Polyricinoleate, Copernicia Cerifera (Carnauba) Wax, Brassica Campestris/Aleurites Fordi Oil Copolymer, Glycerin, Sorbitan Olivate, Octyldodecyl Oleate, Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Wax, Leuconostoc/Radish Root Ferment Filtrate, Magnesium Myristate, Silica, Zinc Stearate, Magnesium Sulfate, Sodium Chloride, Coco-Caprylate/Caprate, Aloe Barbadensis Leaf Juice, Cocos Nucifera (Coconut) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Tocopherol, Sodium Phytate, Helianthus Annuus (Sunflower) Seed Oil (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Air Brow Tinted Gel - Kosas

Air Brow Tinted Gel - Kosas
Welpr Rating
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Welpr rating icon
4.75
/5
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Buy Now
on Credo Beauty

Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-4</a> feature a moderate potential hazard rating and fair ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/1045976-Kosas_AirBrow_Tinted_Volumizing_Treatment_Gel_Brown_Black/" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#leaping-bunny" target="_blank">Leaping Bunny certification</a> assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$25.00
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Product Details

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  • Contains clean, vegan ingredients that provide strong hold and volume without stiffening or flaking.
  • Formulated with hair care actives like castor oil to nourish and protect brows, helping them reach their growth potential.
  • Gives brows a full, airy, and natural look with a high-payoff pigment for effortless styling.
  • Free from fragrance, silicone, mineral oil, synthetic waxes, and microplastics.
  • Small triangular spoolie designed to boost and lift each hair for a fluffy finish.

Pros & Cons

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Pros

  • Provides a natural, long-lasting hold for well-groomed brows.
  • Made with clean ingredients, ensuring non-toxic application.
  • Color variety suits multiple hair shades and matches well for a natural look.
  • Easy to apply with a precise applicator for quick morning routines.
  • Non-irritating for sensitive skin, offering a gentle user experience.

Cons

  • Some users with very unruly brows may find the hold insufficient for a laminated look.
  • Color may be too warm for those expecting cooler tones, especially in medium shades.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aqua, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Ricinus Communis (Castor) Seed Oil, Pullulan, Stearic Acid, Cetyl Alcohol, Glycerin, Oleic/Linoleic/Linolenic Polyglycerides, Sorbitol, Glyceryl Oleate, Silica, Mica, Panthenol, Biotinoyl Tripeptide-1, Butyrospermum Parkii (Shea) Butter, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Foeniculum Vulgare (Fennel) Fruit Oil, Trehalose, Acacia Senegal Gum, Polylactic Acid, Citric Acid, Xanthan Gum, Sodium Hydroxide, Phenethyl Alcohol, Pentylene Glycol, Propanediol, Tin Oxide [+/ -: Titanium Dioxide (CI 77891), Iron Oxide (CI 77492), Iron Oxide (CI 77491), Iron Oxide (CI 77499)]

Air Brow Gel - Kosas

Air Brow Gel - Kosas
Welpr Rating
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Welpr rating icon
4.75
/5
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Buy Now
on Credo Beauty

Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#leaping-bunny" target="_blank">Leaping Bunny certification</a> assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$25.00
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Product Details

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  • Offers a clean, tinted gel formula perfect for achieving airy, feathery brows.
  • Includes nourishing hair care actives like castor oil to condition and support brow health.
  • Delivers a bold, full look with controlled pigment and a soft, flexible hold.
  • Provides volume and strong hold without stiffening or flaking.
  • Formulated without potentially harmful ingredients, staying true to a clean, vegan, and cruelty-free promise.

Pros & Cons

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Pros

  • Made with clean ingredients for peace of mind.
  • Lasts all day, keeping brows in place effortlessly.
  • Taupe color offers a natural look for light brown and blonde tones.
  • Applies smoothly and evenly with minimal clumping.
  • Gentle on sensitive skin without causing irritation.

Cons

  • Some users with unruly brows may desire a stronger hold.
  • Users looking for precise color matching might find shades tricky to match.

Ingredients

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Ingredients: Aqua, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Ricinus Communis (Castor) Seed Oil, Pullulan, Stearic Acid, Cetyl Alcohol, Glycerin, Oleic/Linoleic/Linolenic Polyglycerides, Sorbitol, Glyceryl Oleate, Silica, Mica, Panthenol, Biotinoyl Tripeptide-1, Butyrospermum Parkii (Shea) Butter, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Foeniculum Vulgare (Fennel) Fruit Oil, Trehalose, Acacia Senegal Gum, Polylactic Acid, Citric Acid, Xanthan Gum, Sodium Hydroxide, Phenethyl Alcohol, Pentylene Glycol, Propanediol, Tin Oxide [+/ -: Titanium Dioxide (CI 77891), Iron Oxide (CI 77492), Iron Oxide (CI 77491), Iron Oxide (CI 77499)]

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Natural Aloe Gel Lash + Brow Mascara - Ere Perez

Natural Aloe Gel Lash + Brow Mascara - Ere Perez
Welpr Rating
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Welpr rating icon
4.75
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#carbon-neutral" target="_blank">CarbonNeutral certification</a> confirms that a business has achieved true carbon neutrality.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is made without genetically modified ingredients, which are linked to increased pesticide use and may carry unexpected toxins or allergens from the modification process.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$28.00
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Product Details

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  • Conditions lashes and brows with a natural aloe-based formula.
  • Sweat-proof and water-resistant, suitable for active lifestyles.
  • Ideal for lash extensions, contact lenses, and sensitive eyes.
  • Non-toxic, vegan, and cruelty-free for health-conscious users.
  • Serves as both a mascara and brow gel for a sleek, natural look.

Pros & Cons

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Pros

  • Ideal for a natural look, offering lash and brow shaping without color.
  • Contains natural, non-toxic ingredients and is EWG verified.
  • Provides a defined, soft hold without flaking.
  • Suitable for sensitive skin without irritation.
  • Great for brow grooming, offering a natural, slightly wet look.

Cons

  • Some users find that contents dry out quickly and may require frequent replacement.
  • Certain individuals feel the hold is not long-lasting for all-day wear.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aqua (Water), Aloe Barbadensis (Aloe Vera) Gel, Ethyl Alcohol, Cellulose Gum, Glycerin, Hydrolyzed Corn Protein, Adenosine, Magnesium Ascorbyl Phosphate, Carnitine, Panthenol, Potassium Sorbate

Our Product Rating System

Our Product Rating System

First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.

Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.

Finally, we run all this information through an algorithm that calculates the Welpr Rating.

Welpr Rating:

5.0/5

The Welpr Rating takes into account 3 things:

  1. Product Safety
  2. Consumer Satisfaction
  3. Ethics & Environment
Product safety

Part 1: Product safety

We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.

Consumer satisfaction

Part 2: Consumer satisfaction

We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).

Ethics & Environment

Part 3: Ethics & Environment

When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.

Common Harmful Chemicals in Brow Gel

Chemical Name

Why it’s harmful

Epoxy Resin

Epoxy resin is frequently used as an adhesive but can have health effects through skin contact or inhalation. Overexposure can lead to eye, nose, throat, and skin irritation, as well as skin allergies and asthma.

Hydroxyethyl Cellulose

Hydroxyethylcellulose plays a crucial role in cosmetics and personal care products as a binding, emulsion-stabilizing, and viscosity-controlling agent. It is a versatile ingredient, serving as a thickener and rheology modifier in toothpaste formulations, and effectively thickens products like shampoos, body washes, and shower gels. This chemical enhances the texture and feel of skin and hair products, reduces skin irritation potential, and reduces stickiness in hair gels. Importantly, it is considered safe for use in cosmetics and personal care products by the Cosmetic Ingredient Review (CIR) Expert Panel.

Panthenol

Panthenol is commonly utilized in cosmetics and personal care products as a humectant, emollient, and moisturizer, helping retain moisture in various applications like foundations, lipsticks, shampoos, and sunscreens. It typically requires skin contact to cause a rash and is found in a wide range of products such as cuticle oils, nail treatments, sunburn treatments, and eye drops.

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Authors

Camille May, Product Curator

Hey, I’m Camille—co-creator of Welpr and your go-to guide for all things clean living. After selling my last company in the health food space, I went non-toxic to heal an autoimmune condition. It did wonders for my health, but navigating which products to buy wasn’t easy. We built Welpr to make that journey feel a bit easier.  When I’m not working on Welpr, you’ll usually find me in the sauna, sipping a raw milk latte while doing a puzzle, or walking with my pit bull Romeo in my hometown of Austin, TX.

Olushola M. Awoyemi, Medical Reviewer

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology, risk assessment, and management, with experience spanning across institutions like the US EPA, US FDA, NIEHS, USDA, UNEP, WHO, and possibly within Fortune 100 companies in the Chemical, Healthcare, Pharmaceutical, Consumer goods, or IT sectors.

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