The Welpr Rating is determined by a scoring formula. The formula takes into account the products safety, user satisfaction, and eco-ethical standing. Click here to learn more.

What we look for:

  • Thoughtful formulas using fully natural or safe synthetic ingredients
  • No parabens, PEGs, phthalates, harsh sulfates, BHA/BHT, artificial dyes, formaldehyde or formaldehyde releasers, or undisclosed synthetic fragrance (unless certified safe)
  • Minimal, necessary preservatives only
  • Trusted third-party certifications when available
  • Transparent sourcing, ingredients, and manufacturing practices

View our full standards here.

Our Methodology and Ratings

Find Non-Toxic Diaper Cream

Earth Mama - Diaper Cream

Earth Mama - Diaper Cream
Welpr Rating
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Welpr rating icon
5
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating.</p>
<p>The <a href="https://www.welpr.com/certifications#usda-organic" target="_blank">USDA Organic certification</a> confirms that agricultural products meet strict organic standards, ensuring sustainable practices from farm to consumer.</p>
<p>The <a href="https://www.welpr.com/certifications#certified-plastic-neutral" target="_blank">Plastic Neutral Certified</a> label indicates that a brand has measured and offset its plastic footprint by supporting equivalent plastic waste recovery and recycling efforts.</p>
<p>The <a href="https://www.welpr.com/certifications#leaping-bunny" target="_blank">Leaping Bunny certification</a> assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System.</p>
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is made with organic materials, reducing exposure to pesticides and chemicals linked to hormone, fertility, and neurological issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
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User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$13.48
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Product Details

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  • Thoughtfully formulated without zinc, petroleum, preservatives, or artificial fragrance, ensuring a safe product for sensitive skin.
  • USDA certified organic with a blend of powerful herbs and essential oils for effective soothing and protection.
  • Chosen by hospitals and NICUs, trusted by healthcare professionals for its gentle formulation.
  • Cloth-diaper friendly, making it compatible with all types of diapering options.
  • Dermatologist and pediatrician tested, suitable for the whole family, and effective for various skin concerns.

Pros & Cons

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Pros

  • Contains natural and non-toxic ingredients, ideal for health-conscious parents.
  • Lightly scented with a pleasant herbal aroma.
  • Effective in preventing and soothing diaper rash and minor skin irritations.
  • Works well with both cloth and disposable diapers without causing buildup.
  • A little goes a long way, making the product last longer.

Cons

  • Some users note it is a bit greasy, which may not suit those preferring a drier finish.
  • May not be sufficient for severe diaper rash, where extra zinc content is beneficial.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Organic Olive (Olea Europaea) Fruit Oil, Organic Shea (Butyrospermum Parkii) Butter, Organic Beeswax (Cera Flava), Organic Jojoba (Simmondsia Chinensis) Seed Oil, Organic Lavender (Lavandula Angustifolia) Flower Oil, Organic Tea Tree (Melaleuca Alternifolia) Leaf Oil, Organic Calendula (Calendula Officinalis) Flower Extract, Organic St. John’s Wort (Hypericum Perforatum) Extract, Organic Chickweed (Stellaria Media) Extract, Organic Plantain (Plantago Major) Extract

Noleo - Multipurpose Organic Diaper Rash Cream

Noleo - Multipurpose Organic Diaper Rash Cream
Welpr Rating
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Welpr rating icon
4.95
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/938292-NOLEO_3in1_Diaper_Care/" target="_blank">Source</a>.</p>
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is free from all fragrance.
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User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$24.99
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Product Details

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  • Combines cleansing, moisturizing, and protective benefits in one product, simplifying diaper changes.
  • Formulated with natural ingredients like limewater, sunflower oil, olive oil, and beeswax for gentle care.
  • Provides an invisible barrier against diaper rash while maintaining skin's natural pH balance.
  • Free from a wide range of chemicals, making it safe for newborns and sensitive skin.
  • Developed with a focus on reducing exposure to harmful substances in baby care routines.

Pros & Cons

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Pros

  • Gentle on sensitive skin and effectively prevents rashes.
  • Contains natural ingredients, minimizing exposure to chemicals.
  • Versatile; can clean different skin issues beyond diaper rash.
  • Leaves skin moisturized without feeling greasy.

Cons

  • Some users report an unusual smell.
  • Can stain fabric if not applied correctly.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Water, Organic Helianthus Annuus (Sunflower) Seed Oil, Glyceryl Stearate, Organic Olea Europaea (Olive) Fruit Oil, Beeswax, Calcium Hydroxide

La Petite Creme - French Organic Diaper Balm

La Petite Creme - French Organic Diaper Balm
Welpr Rating
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Welpr rating icon
4.95
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/986961-La_Petite_Creme_Organic_Diaper_Balm/" target="_blank">Source</a>.</p>
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is free from all fragrance.
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User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$25.99
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Product Details

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  • Ideal for soothing irritation and protecting delicate skin from rashes caused by dampness or diaper friction.
  • Simple to apply and effective in moisturizing and healing dry skin.
  • USDA organic certified and EWG verified, ensuring safety and transparency in ingredients.
  • Compatible with all diaper types, be they cloth or disposable, and can also soothe sensitive skin for adults.
  • Crafted in the USA by French moms using traditional methods, making it a thoughtful addition to any baby essentials collection.

Pros & Cons

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Pros

  • Highly effective in clearing up rashes quickly.
  • Made with clean, organic ingredients, reassuring for careful parents.
  • Works well on sensitive skin without irritation.
  • A little goes a long way, adding to its longevity.
  • No sticky residue, making cleanup easier.

Cons

  • Some users find it too thick, making it less easy to spread.
  • May not provide long-lasting protection for some as it can be absorbed by diapers.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Organic Olea Europaea Fruit (Olive) Oil, Water, Organic Beeswax, Tocopherols (Vitamin E), Calcium Hydroxide (Limestone)

Attitude - Natural Zinc Diaper Cream

Attitude - Natural Zinc Diaper Cream
Welpr Rating
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Welpr rating icon
4.85
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/773160-ATTITUDE_Baby_Leaves_Diaper_Zinc_Cream/" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>
This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$19.98
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Product Details

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  • Formulated with clean ingredients for full transparency and performance.
  • Contains zinc oxide to create a barrier that protects against moisture.
  • Enriched with chamomile and blueberry leaf extracts to soothe skin.
  • Dermatologist tested and certified hypoallergenic and fragrance-free.
  • Free from dyes, parabens, and phthalates.

Pros & Cons

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Pros

  • Clean ingredients trusted by health-conscious users.
  • Effective at both preventing and treating diaper rash quickly.
  • Works well on sensitive skin, including adult use for rash issues.
  • Thick formula creates a protective barrier.
  • Gentle and soothing on baby’s skin.

Cons

  • Some users mention inconsistent texture, which could concern texture-sensitive individuals.
  • May not be suitable for every baby's skin due to individual reactions.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Active Ingredient: Zinc Oxide 25%; Inactive Ingredients: Olea Europaea (Olive) Fruit Oil, Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Oil, Tapioca Starch, Glyceryl Dibehenate, Tribehenin, Caprylic / Capric Triglyceride, Butyrospermum Parkii (Shea) Butter, Copernicia Cerifera (Carnauba) Wax, Glyceryl Behenate, Glycerin, Chamomilla Recutita (Matricaria) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Vaccinium Angustifolium (Blueberry) Leaf Extract

HealthyBaby - Our Diaper Cream

HealthyBaby - Our Diaper Cream
Welpr Rating
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Welpr rating icon
4.8
/5
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Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/1045456-Healthybaby_Our_Diaper_Cream/" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#certified-b-corp" target="_blank">B Corp certification</a> indicates that a company meets high social and environmental standards.</p>
<p>The <a href="https://www.welpr.com/certifications#certified-plastic-neutral" target="_blank">Plastic Neutral Certified</a> label indicates that a brand has measured and offset its plastic footprint by supporting equivalent plastic waste recovery and recycling efforts.</p>
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$20.00
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Product Details

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  • Formulates a natural wetness barrier to soothe and protect sensitive skin.
  • Certified safe with EWG and MADE SAFE verification for your peace of mind.
  • Contains high-quality organic ingredients like sunflower and coconut oils.
  • Gentle on sensitive skin and dermatologist tested for added reassurance.
  • Supports the skin's natural microbiome without disruption.

Pros & Cons

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Pros

  • Contains cleaner ingredients and is EWG Verified.
  • Effectively clears up diaper rash and is appreciated by many parents.
  • A little goes a long way, making it longer-lasting with less frequent application.
  • Moisturizing and easy to wash off your hands after use.

Cons

  • Some users wish for higher zinc levels for severe or recurring rashes.
  • Could be considered pricey for those on a budget.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: Helianthus Annuus (Sunflower) Seed Oil*, Zinc Oxide†, Cocos Nucifera (Coconut) Oil*, Polyhydroxystearic Acid, Ricinus Communis (Castor) Seed Oil*, Caprylic/Capric Triglyceride*, Cera Alba (Beeswax)*, Helianthus Annuus (Sunflower) Seed Wax, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Squalane, Carthamus Tinctorius (Safflower) Seed Oil, Lecithin, Aloe Barbadensis (Aloe Vera) Leaf Extract, Glycerin, Calendula Officinalis Flower Extract*, Water/Aqua, Centella Asiatica Leaf Extract, Epilobium Angustifolium Flower/Leaf Stem Extract, Tocopherol

Save 10% on purchases on Toups & Co via our link.

Toups & Co - Baby Balm

Toups & Co - Baby Balm
Welpr Rating
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Welpr rating icon
4.8
/5
Discount Code
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No code needed
Buy Now
on Toups & Co

Certifications & Highlights

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/baby" target="_blank">baby standards</a> and is free from all ingredients on our no list.</p>
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is made without genetically modified ingredients, which are linked to increased pesticide use and may carry unexpected toxins or allergens from the modification process.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is gluten free, and therefore safe for those with celiac or gluten sensitivity.
This product does not contain PFAS, a group of forever chemicals used to make things nonstick, stain-resistant, or waterproof. That includes PTFE, PFOA, and thousands of other compounds linked to hormone disruption and long-term health risks.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.
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Est. Price
$32.00
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Product Details

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  • Soothes and protects sensitive skin from diaper rash, eczema, and baby acne.
  • Made with 100% grass-fed tallow and organic olive oil for deep, gentle hydration.
  • Free from harsh chemicals, fragrances, and common irritants.
  • Safe for daily use on newborns and trusted by parents.
  • Versatile balm for diaper changes, dry patches, and everyday skin support.

Pros & Cons

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Pros

  • Highly effective for soothing and healing everything from mosquito bites to diaper rash.
  • Gentle, non-toxic formula safe for babies and sensitive skin.
  • Works quickly, with noticeable improvement after just one or two applications.
  • Light, pleasant scent that is barely noticeable but enjoyable.
  • Multi-purpose use as a moisturizer and protective balm for the whole family.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


Ingredients: 100% Grass Fed & Finished Tallow, Organic Virgin Olive Oil, Organic Essential Oils of German Chamomile and Blue Yarrow

Our Product Rating System

Our Product Rating System

First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.

Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.

Finally, we run all this information through an algorithm that calculates the Welpr Rating.

Welpr Rating:

5.0/5

The Welpr Rating takes into account 3 things:

  1. Product Safety
  2. Consumer Satisfaction
  3. Ethics & Environment
Product safety

Part 1: Product safety

We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.

Consumer satisfaction

Part 2: Consumer satisfaction

We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).

Ethics & Environment

Part 3: Ethics & Environment

When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.

Chemical Name

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Authors

Camille May, Product Curator

Hey, I’m Camille—co-creator of Welpr and your go-to guide for all things clean living. After selling my last company in the health food space, I went non-toxic to heal an autoimmune condition. It did wonders for my health, but navigating which products to buy wasn’t easy. We built Welpr to make that journey feel a bit easier.  When I’m not working on Welpr, you’ll usually find me in the sauna, sipping a raw milk latte while doing a puzzle, or walking with my pit bull Romeo in my hometown of Austin, TX.

Olushola M. Awoyemi, Medical Reviewer

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology, risk assessment, and management, with experience spanning across institutions like the US EPA, US FDA, NIEHS, USDA, UNEP, WHO, and possibly within Fortune 100 companies in the Chemical, Healthcare, Pharmaceutical, Consumer goods, or IT sectors.

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