The Welpr Rating is determined by a scoring formula. The formula takes into account the products safety, user satisfaction, and eco-ethical standing. Click here to learn more.

What we look for:

  • Simple formulas with minimal, non-irritating preservatives
  • No parabens, PEGs, phthalates, sulfates, BHA/BHT, formaldehyde or formaldehyde-releasing ingredients, or undisclosed synthetic fragrance (unless certified safe)
  • Mineral pigments or safe alternatives tested for heavy metals
  • EU-compliant brands and third-party certifications when available
  • Transparent sourcing, ingredients, and manufacturing practices

View our full standards here.

Our Methodology and Ratings

Find Non-Toxic Eyeshadow

Eyeshadow - Gabriel Cosmetics

Eyeshadow - Gabriel Cosmetics
Welpr Rating
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Welpr rating icon
4.95
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-1</a> indicate a top choice for personal care products, have a low potential hazard rating, and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/search/?search=gabriel+cosmetics+eyeshadow" target="_blank">Source</a>.</p>

Highlights

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This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is gluten free, and therefore safe for those with celiac or gluten sensitivity.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$15.70
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Product Details

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  • Offers a smooth, matte finish with a blend of warm and cool tones.
  • Contains sea fennel extract, providing rich, bio-available nutrients for your skin.
  • Naturally sourced and mineral-based ingredients ensure a non-toxic product for peace of mind.
  • Vegan, cruelty-free, and gluten-free, catering to a wide range of ethical and dietary preferences.
  • Suitable for all skin types, making it a versatile choice for everyone.

Pros & Cons

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Pros

  • Applies smoothly and stays put throughout the day.
  • Made with organic and non-toxic ingredients, ideal for sensitive skin.
  • Versatile colors that work well for a variety of skin tones and preferences.
  • Easy to apply and remove, suitable for daily use.
  • Enjoys a creamy texture that is gentle on the eyes.

Cons

  • Some users found the color lighter than expected, which may affect those searching for specific shades.
  • A few users experienced creasing, which may be significant for those aiming for a flawless finish.

Ingredients

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Ingredients: Mica, Cetyl Palmitate, Silica, Kaolin, Zinc Stearate, Simmondsia Chinensis (Jojoba) Seed Oil, Caprylic/Capric Triglyceride, Lecithin, Crithmum Maritimum (Sea Fennel) Extract, Tocopheryl Acetate, Iron Oxides, Titanium Dioxide

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Nudist Multi-Use Color Stick - Well People

Nudist Multi-Use Color Stick - Well People
Welpr Rating
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Welpr rating icon
4.9
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/697180-W3LL_PEOPLE_Nudist_MultiUse_Cream_Stick_Nude_Peach_/" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>
<p>The <a href="https://www.welpr.com/certifications#leaping-bunny" target="_blank">Leaping Bunny certification</a> assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System.</p>

Highlights

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This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$19.80
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Product Details

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  • Provides a fresh, youthful glow with hydrating benefits.
  • Multi-use formula ideal for lips, cheeks, and eyelids.
  • Made with plant-based ingredients like jojoba oil and green tea.
  • Suitable for all skin tones and creates blendable dimension.
  • Dermatologist-developed, vegan, and cruelty-free.

Pros & Cons

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Pros

  • Delivers a natural, subtle glow perfect for a healthy look.
  • Lightweight and non-greasy, feels like skincare on your skin.
  • Compact and portable for easy on-the-go application.
  • Features clean, non-toxic ingredients safe for health-conscious users.
  • Blends seamlessly for a beautifully subtle shimmer.

Cons

  • Some may find the product size small, but a little goes a long way.
  • Can rub off if applied directly over makeup, best applied with fingers.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Helianthus Annuus (Sunflower) Seed Oil*, Ricinus Communis (Castor) Seed Oil*, Candelilla (Euphorbia Cerifera) Wax, Copernicia Cerifera (Carnauba) Wax*, Theobroma Cacao (Cocoa) Seed Butter*, Helianthus Annuus (Sunflower) Seed Wax, Shorea Robusta Resin, Rhus Verniciflua Peel Wax, Persea Gratissima (Avocado) Oil, Butyrospermum Parkii (Shea Butter) Fruit*, Silica, Sesame Indium (Sesame) Seed Oil*, Olea Europe (Olie) Fruit Oil*, Zea Mays (Corn) Starch*, Camellia Sinensis (Green Tea) Leaf*, Matricaria Chamomile (Chamomile) Flowers*, Aloe Barbadensis (Aloe Vera) Leaf*, Tocopherol, Phenethyl Alcohol, Ethylhexylglycerin, [+/- Mica, Titanium Dioxide, Iron Oxide, Red 7] *Certified Organic Ingredients

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Mineral Eyeshadow - Zuzu Luxe

Mineral Eyeshadow - Zuzu Luxe
Welpr Rating
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Welpr rating icon
4.9
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-2</a> feature a low potential hazard rating and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/search/?search=ZuZu+Luxe+Mineral+Eyeshadow" target="_blank">Source</a>.</p>

Highlights

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This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$17.60
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Product Details

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  • Contains natural ingredients, free from synthetic chemicals.
  • Paraben free, ensuring a safer application for your skin.
  • Offers a variety of shades, from soft shimmers to vibrant mattes.
  • Can be applied wet or dry for versatile makeup looks.
  • Vegan and cruelty-free, aligning with ethical beauty standards.

Pros & Cons

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Pros

  • Beautiful shades with versatile applications, easy blending, and low shimmer.
  • Clean, non-toxic ingredients ideal for sensitive skin and eyes.
  • Perfect for those with allergies, no irritating effects reported.
  • Great staying power and resistant to creasing.
  • Friendly customer service with quick resolutions for any issues.

Cons

  • Some cases are fragile and may break or crumble if mishandled.
  • A few shades may appear lighter than expected based on product photos.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Mica, Cetyl Palmitate, Silica, Kaolin, Zinc Stearate, Simmondsia Chinensis (Jojoba) Seed Oil*, Caprylic/Capric Triglyceride, Lecithin, Crithmum Maritimum (Sea Fennel) Extract*, Tocopheryl Acetate, Iron Oxides, Titanium Dioxide *Organic

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Eye Pods - Westman Atelier

Eye Pods - Westman Atelier
Welpr Rating
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Welpr rating icon
4.9
/5
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Buy Now
on Credo Beauty

Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-1</a> indicate a top choice for personal care products, have a low potential hazard rating, and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/956132-Westman_Atelier_Eye_Pods_Eyeshadow_/" target="_blank">Source</a>.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.
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Est. Price
$88.00
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Product Details

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  • Clean, non-toxic formula perfect for health-conscious users.
  • Offers a luminous cream-powder finish that is easy to blend.
  • Springy, elastic texture for a smooth application.
  • Buildable payoff allows for custom intensity without fallout.
  • Can be used to create subtle day looks or dramatic evening eyes.

Pros & Cons

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Pros

  • Easy to apply with creamy, unique powder/cream texture that blends effortlessly.
  • Highly pigmented colors that are sophisticated and long-lasting without fallout.
  • Suitable for travel and quick application, making them convenient for on-the-go use.
  • Available in beautiful, versatile shades including both matte and shimmer options.

Cons

  • The unique texture may require a slightly different application technique, which could take some getting used to for new users.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Octyldodecanol, Caprylic/Capric Triglyceride, Mica, Oryza Sativa Starch (Oryza Sativa (Rice) Starch), Calcium Sodiumborosilicate, Zea Mays Starch(Zea Mays (Corn) Starch), Disteardimonium Hectorite, Zinc Stearate, Silica, Potassium Sorbate, Syntheticfluorphlogopite, Tin Oxide, May Contain: Ci 77891(Titanium Dioxide), Ci 77491(Iron Oxides), Ci 77499(Iron Oxides)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Power Palette Eyeshadow - Well People

Power Palette Eyeshadow - Well People
Welpr Rating
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Welpr rating icon
4.85
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/search/?search=Well+People+Power+Palette+Eyeshadow" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>
<p>The <a href="https://www.welpr.com/certifications#leaping-bunny" target="_blank">Leaping Bunny certification</a> assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System.</p>

Highlights

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This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$21.00
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Product Details

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  • Versatile shades for creating eye-catching looks, from subtle to dramatic.
  • Plant-powered formula with grapeseed and jojoba oils for a velvety texture.
  • Dermatologist-developed, vegan, and cruelty-free for a conscientious choice.
  • Free from parabens, phthalates, synthetic fragrances, and other toxic ingredients.

Pros & Cons

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Pros

  • Beautiful colors suitable for various eye looks.
  • Long-lasting shades that perform well throughout the day.
  • Clean product option appreciated by health-conscious users.

Cons

  • Some users found the shadow application could be improved.
  • Ingredients listing discrepancy may concern those avoiding artificial dyes.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Mica, Carnauba Wax, Zinc Stearate, Rice Starch*, Maltodextrin, Euphrasia Officinalis Extract, Sodium Dehydroacetate, Tocopherol, Jojoba Seed*, Grapeseed Oil*, Oil, Rosemary Oil*. [+- Iron Oxides, Manganese Violet, Carmine, Ultramarine Blue, Titanium Dioxide, Silica, Calcium Sodium Borosilicate, Tin Oxide] *USDA Organic

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

The Necessary Eyeshadow Palette - Ilia

The Necessary Eyeshadow Palette - Ilia
Welpr Rating
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Welpr rating icon
4.85
/5
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Buy Now
on Credo Beauty

Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#one-percent-for-the-planet" target="_blank">1% for the Planet certification</a> confirms that a business donates at least 1% of its annual sales to environmental causes.</p>
<p>The <a href="https://www.welpr.com/certifications#leaping-bunny" target="_blank">Leaping Bunny certification</a> assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.

User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$40.00
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Product Details

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  • Talc-free formula for a clean beauty choice.
  • Cruelty-free and vegan, supporting ethical product standards.
  • Buttery texture ensures smooth application and easy blending.
  • Includes a variety of finishes: matte, satin, and metallic for versatile looks.
  • Packaged in a recyclable compact for an eco-friendly option.

Pros & Cons

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Pros

  • Beautiful color palette that complements all skin types.
  • Highly pigmented and long-lasting, perfect for all-day wear.
  • Gentle on sensitive eyes, with many users reporting no irritation.
  • Versatile shades with a great mix of matte and shimmering options.
  • Free from parabens, providing a cleaner makeup choice.

Cons

  • Some users are concerned about certain ingredients like Yellow 5 and Red 40.
  • Packaging could sometimes arrive soiled or insufficiently protected during shipping.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Undo, Teardrop, Just, Overcome: Mica, Zinc Stearate, Nylon-12, Butyloctyl Salicylate, Caprylic/Capric Triglyceride, Ethyl Macadamiate, Tocopherol, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Malic Acid, Titanium Dioxide (CI 77891), Iron Oxide (CI 77491), Iron Oxides (CI 77499), Manganese Violet (CI 77742), Yellow 5 Lake (CI 19140:1), Iron Oxide (CI 77492), Red 40 Lake (CI 16035)Infinity: Mica, Synthetic Fluorphlogopite, Butyloctyl Salicylate, Zinc Stearate, Caprylic/Capric Triglyceride, Nylon-12, Ethyl Macadamiate, Tocopherol, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Tin Oxide, Malic Acid, Titanium Dioxide (CI 77891), Iron Oxide (CI 77491), Iron Oxides (CI 77499)Unravel: Mica, Synthetic Fluorphlogopite, Butyloctyl Salicylate, Zinc Stearate, Nylon-12, Caprylic/Capric Triglyceride, Ethyl Macadamiate, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Malic Acid, Tocopherol, Iron Oxides (CI 77499), Iron Oxide (CI 77491)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Pretty Naked II Makeup Palette - 100% Pure

Pretty Naked II Makeup Palette - 100% Pure
Welpr Rating
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Welpr rating icon
4.85
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>

Highlights

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This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.

User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$55.00
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Product Details

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  • Features a highlighter, blush, and eyeshadow trio colored with fruit pigmented technology for natural, vibrant hues.
  • Allows for versatile looks, from a subtle, neutral glow to a deep smokey eye with a touch of sparkle.
  • Naturally hydrates skin with ingredients like rosehip oil and avocado butter, while antioxidants help protect against aging.
  • Replaces common toxins with nutrient-rich plants, offering a healthy alternative for flawless looks.
  • Made with clean, cruelty-free, vegan ingredients, free from toxic chemicals, heavy metals, and artificial fragrances or dyes.

Pros & Cons

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Pros

  • Non-toxic and organic ingredients make it perfect for those avoiding chemicals.
  • Beautiful neutral colors that blend well and stay on all day.
  • Great option for individuals with sensitive skin or allergies.
  • Easily applied and achieves a natural look.
  • Magnets keep the palette securely closed.

Cons

  • Some users find the packaging could be more durable.
  • Colors might not suit individuals with fair skin due to yellow undertones.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Ingredients For Pretty Naked Luminescent Powder: Oryza Sativa (Rice) Starch, Rosa Canina Seed (Rosehip) Oil, Persea Gratissima Oil (Avocado Butter), Theobroma Cacao (Cocoa) Seed Butter, Pigmented Extracts Of Punica Granatum (Pomegranate), Vaccinium Macrocarpon Fruit (Cranberry), Fragaria Vesca Fruit (Strawberry), Rubus Idaeus Fruit (Raspberry), Prunus Serotina Fruit (Cherry), Prunus Armeniaca Fruit (Apricot), Prunus Persica Fruit (Peach) And Vitis Vinifera Fruit, (Cabernet Grapes) And Matricaria Chamomilla Leaf (Chamomile), Punca Granatum (Pomegranate) Extract, Lycium Chinense Fruit (Goji Berry) Extract, Sodium Ascorbate (Vitamin C), Tocopherol (Vitamin E), Mica (Natural Shimmery Mineral)Ingredients For Pretty Naked Powder Blush: Oryza Sativa (Rice) Starch, Rosa Canina (Rosehip) Seed Oil, Persea Gratissima Oil (Avocado Butter), Theobroma Cacao (Cocoa) Seed Butter, Pigmented Extracts Of Theobroma Cacao (Cacao), Prunus Domestica Fruit (Plum), Punica Granatum (Pomegranate), Rubus Idaeus Fruit (Raspberry), Rosa Centifolia Flower (Rose Petal), Fragaria Vesca Fruit (Strawberry) And Prunus Serotina Fruit (Cherry), Punica Granatum (Pomegranate) Extract, Lycium Chinenes Fruit (Goji Berry) Extract, Sodium Ascorbate (Vitamin C), Tocopherol (Vitamin E), Mica (Natural Shimmery Mineral)Ingredients For Pretty Naked Eye Shadows: Oryza Sativa (Rice) Starch, Contain All Or Some Of Following Pigments Of Theobroma Cacao (Cocoa), Prunus Armeniaca (Apricot) Fruit, Prunus Persica (Peach) Fruit, Vanilla Planifolia (Vanilla) Fruit, Punica Granatum (Pomegranate), Rubus Fruticosus (Blackberry), Vaccinium Angustifolium (Blueberry) Fruit, Rubus Idaeus (Raspberry) Fruit, Coffea Arabica (Coffee) Seed, Carica Papaya Fruit, Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem, Vitamin E (A-Tocopherol), Rosa Canina (Rosehip Oil) Seed, Punica Granatum (Pomegranate) Seed Oil, Persea Gratissima (Avocado) Butter, Theobroma Cacao (Cocoa) Seed Butter, Resveratrol, Sodium Ascorbate (Vitamin C), May Contain Mica (Natural Shimmery Mineral)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Eyelights Cream Eyeshadow - RMS Beauty

Eyelights Cream Eyeshadow - RMS Beauty
Welpr Rating
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Welpr rating icon
4.8
/5
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Buy Now
on Credo Beauty

Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-2</a> feature a low potential hazard rating and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/search/?search=RMS+Beauty+Eyelights+Cream+Eyeshadow" target="_blank">Source</a>.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$29.00
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Product Details

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  • Ophthalmologist tested and safe for use around the eyes.
  • Long-lasting, crease-proof formula stays put for up to 8 hours.
  • No need for an eye primer ensures a quick and easy application.
  • Vegan and cruelty-free formulation aligns with health-conscious values.
  • Ideal for creating luminous, light-reflective eye looks.

Pros & Cons

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Pros

  • Effortlessly smooth and easy to apply, great for mature skin.
  • Vibrant colors with excellent staying power and no creasing.
  • Applies well with fingers or brush and blends easily for a subtle or glam look.
  • Only requires a small amount per use, ensuring it lasts a long time.

Cons

  • Some users find the packaging could be more user-friendly, as it can dispense too much product.
  • Dries quickly, which may require a faster application for those who prefer a slower pace.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Water/Aqua/Eau, Mica, Propanediol, Caprylic/Capric Triglyceride, Polyglyceryl-4 Caprate, Silica, Glycerin, Sodium Dehydroacetate, Aminomethyl Propanediol, Caprylyl Glycol, Ethylhexylglycerin, Tin Oxide, Chenopodium Quinoa Seed Extract, *Camellia Sinensis (Green Tea) Leaf Extract, Sodium Benzoate, Potassium Sorbate, Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Matte Liquid Powder Eye Tint - Ilia

Matte Liquid Powder Eye Tint - Ilia
Welpr Rating
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Welpr rating icon
4.8
/5
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Buy Now
on Credo Beauty

Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-2</a> feature a low potential hazard rating and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/search/?search=ILIA+Liquid+Powder+Eye+Tint" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#one-percent-for-the-planet" target="_blank">1% for the Planet certification</a> confirms that a business donates at least 1% of its annual sales to environmental causes.</p>
<p>The <a href="https://www.welpr.com/certifications#leaping-bunny" target="_blank">Leaping Bunny certification</a> assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$28.00
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Product Details

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  • Transforms from a liquid into a velvety matte powder for easy application.
  • Smudge-resistant and quick-drying to prevent creasing.
  • Formulated with horse chestnut flower to help smooth and firm the delicate skin around the eyes.
  • Cruelty-free, vegan, and made without harmful ingredients like parabens and phthalates.
  • Almost entirely naturally derived, ideal for those seeking clean beauty products.

Pros & Cons

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Pros

  • Smooth application and easy to blend.
  • Long-wearing with vibrant color options.
  • Stays on all day without caking.
  • Offers unique colors that are hard to find elsewhere.

Cons

  • Some users find it dries too quickly, making blending challenging.
  • A few had to apply extra product for desired coverage.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aqua/Water/Eau, Mica, Glycerin, Silica, Galactoarabinan, Pentylene Glycol, Glyceryl Caprylate, Fructose, Cellulose, Kaolin, Aesculus Hippocastanum (Horse Chestnut) Extract, Honokiol, Tin Oxide, Potassium Sorbate, Citric Acid, May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491, Ci 77492, Ci 77499 (Iron Oxides), Ci 77007 (Ultramarines)

Save 10% on purchases on Toups & Co via our link.

Natural Eyeshadow Singles - Toups & Co

Natural Eyeshadow Singles - Toups & Co
Welpr Rating
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Welpr rating icon
4.8
/5
Discount Code
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No code needed
Buy Now
on Toups & Co

Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is made without genetically modified ingredients, which are linked to increased pesticide use and may carry unexpected toxins or allergens from the modification process.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is gluten free, and therefore safe for those with celiac or gluten sensitivity.
This product does not contain PFAS, a group of forever chemicals used to make things nonstick, stain-resistant, or waterproof. That includes PTFE, PFOA, and thousands of other compounds linked to hormone disruption and long-term health risks.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.
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Est. Price
$15.00
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Product Details

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  • Delivers vibrant, all-day color that blends smoothly without irritation.
  • Formulated with nourishing ingredients like jojoba oil, rosemary, and magnesium.
  • Free from synthetic ingredients, parabens, and other harsh additives.
  • Available in matte and shimmer finishes for customizable looks.
  • Magnetic singles let you mix, match, and refill your palette with ease.

Pros & Cons

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Pros

  • Beautiful, blendable shades that flatter a wide range of skin tones and eye colors.
  • Long-lasting wear without irritation—ideal for sensitive eyes and skin.
  • Made with clean, non-toxic ingredients for safer daily use.
  • Sold individually, making it easy to build a custom palette.
  • Loved by users with fair skin for natural-looking, wearable color.

Cons

  • Ordering multiple singles may require an extra case for convenient storage.

Ingredients

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Ingredients: *Organic Rice Powder, Mica, Magnesium Stearate, *Organic Grape Seed Oil, *Organic Oregano Leaf Extract, *Organic Thymus Thyme Extract, *Organic Olive Leaf Extract, *Organic Rosemary Leaf Extract, *Organic Lavender Flower Extract, *Organic Goldenseal Root Extract, *Organic Jojoba Oil, non-gmo Tocopherol. [+/- (MAY CONTAIN) Non-Nano Titanium Dioxide (CI 77891) Iron Oxides (CI 77491, 77492, 77499)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

All-Natural Eye Shadow Palette - Lily Lolo

All-Natural Eye Shadow Palette - Lily Lolo
Welpr Rating
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Welpr rating icon
4.75
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$34.00
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Product Details

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  • Contains anti-oxidant pomegranate oil for nourishing the delicate eye area.
  • Has a silky and creamy consistency for easy application.
  • Non-comedogenic formula that allows skin to breathe easily.
  • Free from chemicals, bismuth, talc, or artificial dyes.
  • Awarded the Green Beauty Bible Award for its excellence.

Pros & Cons

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Pros

  • Features matte and slightly shiny earth tones for a natural look.
  • No talc, which is great for health-conscious users.
  • Perfect for sensitive eyes, causing no irritation.
  • Colors go on very smoothly.

Cons

  • May not suit those preferring all matte shades.
  • Some users noticed the colors could lose adhesion to the palette case.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Mica, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Punica Granatum (Pomegranate) Seed Oil, Leptospermum Scoparium (Manuka) Oil, Sodium Hyaluronate, Eryngium Maritimum Callus Culture Filtrate, Tocopherol (Vit E From Rice), Helianthus Annuus Seed Oil, May Contain [+/- Silica, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxide), Ci 77492 (Iron Oxide), Ci 77499 (Iron Oxide), Ci 77742 (Manganese Violet), Ci 77510 (Ferric Ferrocyanide), Ci 77288 (Chromium Oxide)]

Our Product Rating System

Our Product Rating System

First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.

Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.

Finally, we run all this information through an algorithm that calculates the Welpr Rating.

Welpr Rating:

5.0/5

The Welpr Rating takes into account 3 things:

  1. Product Safety
  2. Consumer Satisfaction
  3. Ethics & Environment
Product safety

Part 1: Product safety

We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.

Consumer satisfaction

Part 2: Consumer satisfaction

We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).

Ethics & Environment

Part 3: Ethics & Environment

When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.

Common Harmful Chemicals in Eyeshadow

Chemical Name

Why it’s harmful

Talc

Talc, a naturally occurring mineral, is commonly used in cosmetics and personal care products for its moisture-absorbing, smoothing, and anti-caking properties. It is also utilized in food products and animal feed. However, some talc may be contaminated with asbestos fibers, which are linked to cancer. This contamination occurs due to the proximity of talc deposits to asbestos mining sites. Health concerns associated with talc include irritation, cancer risks, and potential organ system toxicity.

Octamethyltrisiloxane

Octamethylcyclotetrasiloxane is a versatile chemical used in extreme temperature silicone oils, foam suppression in lubricating oils, and in various industries like electronics, construction, cosmetics, and more. It is flammable and very toxic to aquatic life, potentially causing long-lasting harm. Additionally, it is classified as toxic for reproduction category 3, but it is not currently regulated in cosmetics and has not been evaluated by the Scientific Committee on Cosmetology.

Zinc Stearate

Zinc stearate is a versatile chemical used in the production of drugs, lacquers, plastics, dietary supplements, waterproofing agents, and more. It is employed in cosmetics, pharmaceuticals, and food additives. Zinc stearate has adhesive properties and is used in cosmetic powders. It serves as an opacifying agent in cleansing creams and shampoos and has been used in baby toiletries to prevent moisture-related issues. However, excessive zinc exposure through inhalation, oral ingestion, or skin contact can be toxic.

Mica

Mica, a natural mineral dust, is commonly used in makeup, cement, asphalt, and electric cable insulation. It is a color additive in cosmetics and provides a shimmer effect in foundations. Workers exposed to mica, especially in muscovite mills, face health risks like respiratory problems and lung scarring from long-term inhalation. Labels may list "Mica" or "Muscovite." Regulatory agencies have established exposure limits for worker safety.

Pentaerythrityl Tetra Adipate

Pentaerythrityl Adipate/Caprate/Caprylate/Heptanoate is a mixed ester compound derived from pentaerythritol and various acids such as adipic, capric, caprylic, and heptanoic acids. This ingredient is commonly found in products like lipstick, foundation, blush, bronzer/highlighter, and lip balm.

Calcium Aluminum Borosilicate

Calcium aluminum borosilicate, a glass-type material, serves as a bulking agent in the cosmetics and personal care industry. It enhances volume and texture in formulations, generally considered safe with low toxicity and no known cancer-causing properties. Although it's generally safe, individual sensitivities can differ, so patch tests are recommended for those with allergies. Regulatory classification includes a possibility of being carcinogenic and possibly toxic to reproduction, but it is deemed safe for cosmetic use, with concentration or use restrictions.

Alpha-Tocopherol Acetate

Tocopheryl acetate is a compound composed of acetic acid and tocopherol (vitamin E). Alpha-tocopheryl acetate (ATA), a specific form of vitamin E, is commonly found in skincare products and dietary supplements. It is used in various cosmetics and personal care items, including lipstick, eye shadow, blushers, face powders, moisturizers, bath soaps, hair conditioners, and more.

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Authors

Camille May, Product Curator

Hey, I’m Camille—co-creator of Welpr and your go-to guide for all things clean living. After selling my last company in the health food space, I went non-toxic to heal an autoimmune condition. It did wonders for my health, but navigating which products to buy wasn’t easy. We built Welpr to make that journey feel a bit easier.  When I’m not working on Welpr, you’ll usually find me in the sauna, sipping a raw milk latte while doing a puzzle, or walking with my pit bull Romeo in my hometown of Austin, TX.

Olushola M. Awoyemi, Medical Reviewer

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology, risk assessment, and management, with experience spanning across institutions like the US EPA, US FDA, NIEHS, USDA, UNEP, WHO, and possibly within Fortune 100 companies in the Chemical, Healthcare, Pharmaceutical, Consumer goods, or IT sectors.

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