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Best Non-Toxic Eyeshadow Primer in 2025
Updated:
Aug 28, 2025
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What we look for:
- Simple formulas with minimal, non-irritating preservatives
- No parabens, PEGs, phthalates, sulfates, BHA/BHT, formaldehyde or formaldehyde-releasing ingredients, or undisclosed synthetic fragrance (unless certified safe)
- Mineral pigments or safe alternatives tested for heavy metals
- EU-compliant brands and third-party certifications when available
- Transparent sourcing, ingredients, and manufacturing practices
Find Non-Toxic Eyeshadow Primer
Eyeshadow Primer - Gabriel Cosmetics
Welpr Rating
4.9
/5
Certifications
Highlights
User Satisfaction
Est. Price
$14.30
Product Details
- Provides a smooth matte finish for long-lasting eyeshadow wear.
- Formulated with naturally sourced and mineral-based ingredients.
- Contains sea fennel extract, known for its rich, bio-available nutrients.
- Sustainable beauty choice being 100% vegan and cruelty-free.
- Non-toxic and gluten-free to suit all skin types.
Pros & Cons
Pros
- Organic and toxin-free, perfect for health-conscious individuals.
- Smooth application and long-lasting wear throughout the day.
- Friendly to sensitive eyes and skin; many users report no irritation.
- Versatile use for both eyeshadow and eyeliner, offering a rich pigment.
- A little goes a long way, so the product is quite economical.
Cons
- Some users experience creasing, especially those with dry eyelids.
- Colors may vary slightly from online images, so monitor expectations for those seeking specific shades.
Ingredients
Ingredients: Emulsifying Wax, Simmondsia Chinensis (Jojoba) Seed Oil, Euphoria Cerifera (Candelilla) Wax, Hectorite, Caprylic/capric Triglyceride, Kaolin, Titanium Dioxide, Iron Oxides
Stick It Eye Primer - Medusa's Makeup
Welpr Rating
4.85
/5
Certifications
Highlights
User Satisfaction
Est. Price
$16.00
Product Details
- Cruelty-free and vegan formula ensures ethical use.
- All-natural ingredients for a healthy application.
- Perfect for enhancing eye dust and eye shadow wear.
- Suitable for all skin tones.
Pros & Cons
Pros
- Lasts a long time, even with daily use.
- Applies smoothly and enhances makeup longevity.
- Vegan-friendly, ideal for a clean beauty routine.
Cons
- Some may experience creasing if eye shadow is used for extended periods.
Ingredients
Ingredients: Olea Europaea (Organic Olive) Oil, Euphorbia Anisyphilitica (Candelilla) Wax, Cocos Nucifera (Organic Coconut) Oil, Butyrospermum Parkii (Organic Shea) Butter, Elaeis Guineensis (Organic Palm) Oil, Simmondsia Chinensis (Organic Jojoba) Seed Oil, Rosa Canina (Rosehip) Fruit Oil, Tocopherol (Vitamin E), Rosmarinus Officinalis (Rosemary) Leaf Extract, Azadirachta Indica (Neem) Seed Oil, Titanium Dioxide
Pro Luxe Seamless Eye Primer - Viseart Paris
Welpr Rating
4.8
/5
Certifications
Highlights
User Satisfaction
Est. Price
$24.00
Product Details
- Helps achieve crease-free eye makeup.
- Enhances vibrant wear of eyeshadows.
- Compatible with all types of eyeshadows.
Pros & Cons
Pros
- A tiny amount is needed for effective use, making it long-lasting.
- Effectively prevents eyeliner and shadow transfer, especially for hooded and oily eyelids.
- Offers a significant improvement over other primers, as noted by users.
Cons
- Some users reported the product arriving dried up and unusable.
Ingredients
Ingredients: Isododecane, Trimethylsiloxy Silicate, Ozokerite, Polypropyl Silsesquioxane, Silica, Caprylic Triglyceride, Silica Silylate, Caprylyl Glycol, Glycerin, Water/ Aqua, Tocopheryl Acetate, Disteardimonium Hectorite, Propylene Carbonate, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Hoya Lacunosa Flower Extract, Sodium Benzoate, Potassium Sorbate
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Flawless Face Primer - Toups & Co
Welpr Rating
4.8
/5
Discount Code
No code needed
Certifications
Highlights
Est. Price
$52.00
Product Details
- Hydrates and tones skin with aloe vera for a smooth, even finish.
- Minimizes the appearance of pores and absorbs quickly without greasiness.
- Creates a long-lasting, velvety base for seamless makeup application.
- Infused with organic botanicals and antioxidants to nourish and protect.
- Suitable for all skin types and humidity-proof for all-day wear.
Pros & Cons
Pros
- Velvety, nourishing texture that preps skin beautifully for makeup.
- Blurs pores and helps foundation last all day with a smooth, flawless finish.
- Gentle enough for sensitive skin and rosacea-prone users.
- Doubles as a hydrating base for makeup-free days.
- Clean, non-toxic formula that supports skin health while enhancing appearance.
Ingredients
Ingredients: Filtered Water, Organic Aloe Vera Juice, *Organic Jojoba Oil, Squalane, Glycerin, Silica, Rice Starch, Vitamin E, Candelilla Wax, Green Tea Leaf Extract, Organic Rosehip Seed Oil, *Organic Oregano Leaf Extract, *Organic Thymus Thyme Extract, Cinnamon Bark Extract, *Organic Rosemary Leaf Extract, *Organic Lavender Flower Extract, *Organic Goldenseal Root Extract
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Eyelid Primer - Lily Lolo
Welpr Rating
4.7
/5
Certifications
Highlights
User Satisfaction
Est. Price
$17.00
Product Details
- Specifically designed to extend the wear of powder eyeshadow, keeping it smooth and crease-free.
- Dual purpose formulation: Buff shade neutralizes discoloration and helps eyeshadow apply true to color; Lemon shade corrects dark areas and provides a perfect base.
Pros & Cons
Pros
- Contains clean ingredients, perfect for health-conscious users.
- Applies smoothly and easily for long-lasting makeup wear.
- Offers two versatile shades for eyelids and under-eye correction.
- Neutral scent, ideal for sensitive users.
- Comes well-packaged to ensure product integrity.
Cons
- Some users find it creases, especially if too much product is used.
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Simmondsia Chinensis (Jojoba) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Argania Spinosa Kernel Oil, Mica, Tocopherol, May Contain [+/- CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides)]
Our Product Rating System
First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.
Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.
Finally, we run all this information through an algorithm that calculates the Welpr Rating.
Welpr Rating:
5.0/5
Part 1: Product safety
We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.
Part 2: Consumer satisfaction
We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).
Part 3: Ethics & Environment
When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.
Common Harmful Chemicals in Eyeshadow Primer
Chemical Name
Why it’s harmful
Mica
Mica, a natural mineral dust, is commonly used in makeup, cement, asphalt, and electric cable insulation. It is a color additive in cosmetics and provides a shimmer effect in foundations. Workers exposed to mica, especially in muscovite mills, face health risks like respiratory problems and lung scarring from long-term inhalation. Labels may list "Mica" or "Muscovite." Regulatory agencies have established exposure limits for worker safety.
Pentaerythrityl Tetra Adipate
Pentaerythrityl Adipate/Caprate/Caprylate/Heptanoate is a mixed ester compound derived from pentaerythritol and various acids such as adipic, capric, caprylic, and heptanoic acids. This ingredient is commonly found in products like lipstick, foundation, blush, bronzer/highlighter, and lip balm.
Calcium Aluminum Borosilicate
Calcium aluminum borosilicate, a glass-type material, serves as a bulking agent in the cosmetics and personal care industry. It enhances volume and texture in formulations, generally considered safe with low toxicity and no known cancer-causing properties. Although it's generally safe, individual sensitivities can differ, so patch tests are recommended for those with allergies. Regulatory classification includes a possibility of being carcinogenic and possibly toxic to reproduction, but it is deemed safe for cosmetic use, with concentration or use restrictions.
Alpha-Tocopherol Acetate
Tocopheryl acetate is a compound composed of acetic acid and tocopherol (vitamin E). Alpha-tocopheryl acetate (ATA), a specific form of vitamin E, is commonly found in skincare products and dietary supplements. It is used in various cosmetics and personal care items, including lipstick, eye shadow, blushers, face powders, moisturizers, bath soaps, hair conditioners, and more.
Authors
Camille May, Product Curator
Olushola M. Awoyemi, Medical Reviewer
