Best Non-Toxic Face Primer in 2025


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What you should know when choosing non-toxic face primer on Welpr:
- Only the cleanest products make it onto Welpr.
- We use a score called the Welpr Rating to rank each product.
- The Welpr Rating is based on math, not opinion, ensuring it's free from human bias.
Find Non-Toxic Face Primer
The Base Face Milk Essence + Lightweight Moisturizer - Ilia
Ingredients
Ingredients: Aqua/Water/Eau, Propanediol, Caprylic/Capric Glycerides, Squalane, Butylene Glycol, Glycerin, Argania Spinosa Kernel Oil, 1,2-Hexanediol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Hydroxyacetophenone, Isohexadecane, Allantoin, Linoleic Acid, Phospholipids, Phytosterols, Caprylyl Glycol, Polyglyceryl-10 Stearate, Hydrolyzed Opuntia Ficus-Indica Flower Extract, Polysorbate 60, Sorbitan Isostearate, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Chlorella Vulgaris Extract, Lactic Acid.
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Hydrating Face Primer - e.l.f.
Product Details
- Provides a smooth canvas for long-lasting makeup application.
- Hydrating formula infused with grape and vitamins A, C, & E to boost complexion and moisturize skin.
- Suitable for acne-prone, combination, and oily skin types.
- Recommended pairing with e.l.f. Flawless Finish Foundation or Camo Concealer for a satin finish.
- Made from skin-loving ingredients, free from toxins.
- 100% cruelty-free and vegan.
Pros & Cons
Pros Mentioned
- Hydrating
- Smooth
- Moisturizing
Cons Mentioned
- Slimy
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Dimethicone, Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Ascorbyl Palmitate, Tocopherylacetate, Vitis Vinifera (Grape) Seed Oil, Caprylic Glycol, Phenoxyethanol, Triethoxycaprylylsilane, Silica Dimethyl Silylate
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Face Primer White - REFY
Product Details
- Hydrating and priming serum with a facial roller that sculpts the face and provides a healthy glow.
- Functions as both skincare and makeup prep, suitable for use as a priming base to enhance makeup adherence and longevity.
- Non-sticky, lightweight formula that hydrates skin and leaves a natural radiant finish.
- Pigment-free, making it appropriate for all skin tones.
- Moisturizes skin while helping to reduce redness and blemishes.
- Roller applicator helps sculpt the jawline and cheekbones, reducing facial tension, depuffing the face, and minimizing the appearance of fine lines over time.
Pros & Cons
Pros Mentioned
- Moisturizing
- Hydrating
- Durable
Cons Mentioned
- Expensive
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aqua/Water/Eau, Glycerin, Butylene Glycol, Glycereth-26, 1,2-Hexanediol, Niacinamide, Camellia Sinensis Seed Oil, Methylpropanediol, Panthenol, Chlorella Vulgaris Extract, Glucose, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Fructooligosaccharides, Fructose, Hydrogenated Lecithin, Sodium Polyacryloyldimethyl Taurate, Yeast Ferment Extract, Tromethamine, Dipotassium Glycyrrhizate, Ethylhexylglycerin, Sodium Phytate, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Tocopherol
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
No Filter Poreless Base Smoothing Primer - Il Makiage
Product Details
- Fills fine lines and wrinkles
- Enhances makeup longevity
- Controls shine while maintaining skin hydration
- Provides a velvety finish
- Cruelty-free product
- Blurs pores for a smoother skin appearance
- Features light-scattering technology to minimize visual skin imperfections
- Compatible with all skin types and tones
- Helps manage effects of oil, sweat, and varying weather conditions on skin
- Can be used with or without makeup for a natural or enhanced finish
Pros & Cons
Pros Mentioned
- Smoothing
- Softening
- Coverage
Cons Mentioned
- Overpriced
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Cyclopentasiloxane, Dimethicone Crosspolymer, Isohexadecane, Octyldodecanol, Polysilicone-11, Polyglyceryl-4 Isostearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethiconol
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Face Primer - Revlon
Product Details
- Creamy, hydrating formula that improves skin texture for ideal makeup application.
- Instantly fills and blurs fine lines using hyaluronic acid, vitamin B5, and pumpkin seed extract.
- Reduces the appearance of fine lines and improves skin texture with continued use over four weeks.
- First EWG Verified clean cosmetic to mass market, adhering to the Environmental Working Group's clean beauty standards.
- Suitable for all skin types, especially beneficial for skin with uneven texture, fine lines, and acne scars.
- Free from parabens, sulfates, phthalates, and artificial dyes.
Pros & Cons
Pros Mentioned
- Flawless
- Long-lasting
- Smooth
Cons Mentioned
- Smelly
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aqua/Water/Eau, C10-11 Isoparaffin, Dimethicone, Glycerin, Polysilicone-11, Peg/Ppg-19/19 Dimethicone, C13-16 Isoparaffin, Panthenol, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Butylene Glycol, C10-13 Isoparaffin, Caprylyl Glycol, Carbomer, Citric Acid, Cucurbita Pepo (Pumpkin) Seed Extract, Ethylhexylglycerin, Isohexadecane, Laureth-12, Maris Aqua/Sea Water/Eau De Mer, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Polysorbate 20, Polysorbate 80, Sodium Hyaluronate, Tocopherol, Phenoxyethanol, Potassium Sorbate
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
True Skin Radiant Priming Serum - Ilia
Product Details
- Bridges the gap between makeup and skincare, serving as a base for makeup application.
- Contains ingredients like Hibiscus Extract, Aloe, and Beta-Glucan to firm, moisturize, and soothe skin.
- Protects skin from harmful environmental factors that cause aging.
- Has a tightening effect that diminishes the look of pores and fine lines upon application.
- Improves skin texture, leaving it silky and soft-to-the-touch.
- Leaves skin with a radiant glow, enhancing makeup application durability.
- Formulated without silicones, helping to prevent irritation or excess oil production caused by occlusive barriers.
- Vegan, cruelty-free, gluten-free, and features sustainably sourced and packaged ingredients.
- Helps protect against free-radical damage and reduces the appearance of fine lines and wrinkles.
- Contains a resin from a tree on the Greek island of Chios to mattify and refine skin throughout the day.
Pros & Cons
Pros Mentioned
- Smooth
- Light
- Softening
Cons Mentioned
- Ineffective
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aloe Barbadensis Leaf Juice*, Maltose, Gluconolactone, Glycerin, Caprylyl/Capryl Glucoside, Propanediol, Sodium Benzoate, Caprylic/Capric Triglyceride, Agave Tequilana Leaf Extract, Xanthan Gum, Chondrus Crispus Extract, Pistacia Lentiscus (Mastic) Gum, Hydrogenated Lecithin, Mica, Calcium Gluconate, Benzyl Alcohol, Ethylhexylglycerin, Lithothamnion Calcareum Extract, Beta- Glucan, Caprylyl Glycol, 1,2-Hexanediol, Citric Acid, Sodium Hydroxide, Benzoic Acid, Phenethyl Alcohol, Dehydroacetic Acid, Hibiscus Sabdariffa Flower Extract, Potassium Sorbate, Titanium Dioxide (Ci 77891)
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
ReEvolve Radiance Locking Primer - RMS Beauty
Product Details
- SPF 30 protection
- Paraben-free formulation
- Synthetic fragrance-free
- Talc-free
- Sheer, natural glow finish
- Luminous finish on blush
- Radiant and luminous finish for eyelights
- Natural, light, buildable coverage for concealer
- Long-lasting, satin finish for lipstick
Pros & Cons
Pros Mentioned
- Glowing
- Smooth
- Non-greasy
Cons Mentioned
- Broken
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Water/Aqua/Eau, Propanediol, Glycerin, Tricaprylin, Dipropylene Glycol, 1,2-Hexanediol, Polyglyceryl-3 Distearate, Polyurethane-15, Betaine, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glyceryl Stearate, Cetearyl Alcohol, Tromethamine, Polyisobutene, Synthetic Fluorphlogopite, Hyaluronic Acid, Ethylhexylglycerin, Glyceryl Stearate Citrate, Mica, Sorbitan Oleate, Caprylyl/Capryl Glucoside, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Olea Europaea (Olive) Fruit Oil, Squalane (Vegetable), Citrus Aurantium Dulcis (Orange) Peel Oil, Tin Oxide, Solanum Melongena (Eggplant) Fruit Extract, Lavandula Angustifolia (Lavender) Oil, Juniperus Virginiana Oil, Pelargonium Graveolens Flower Oil, Disodium Acetyl Glucosamine Phosphate, Copaifera Officinalis (Balsam Copaiba) Resin, Sodium Glucuronate, Magnesium Sulfate, Myrtus Communis Oil, Artemisia Vulgaris Oil, Rosa Damascena Flower Oil, Ferula Galbaniflua (Galbanum) Resin Oil, Limonene, Linalool, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491)
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Luminous Face Primer - 100% Pure
Product Details
- Prevents creasing and prolongs makeup wear with an antioxidant-rich formula infused with vitamins and minerals.
- Enhanced with resveratrol, vitamin E, and aloe to provide anti-aging benefits and intense hydration.
- Uses light-reflective pigments to enhance skin radiance and blur imperfections.
- Suitable for sensitive skin as it is silicone-free and designed to hydrate and restore skin texture.
- Compatible with all skin types, helping to blur imperfections, balance skin tone, and provide a polished finish.
- Formulated with natural, organic ingredients without the use of toxic chemicals, heavy metals, fragrances, or dyes.
- Vegan, gluten-free, and cruelty-free, adhering to strict purity standards and ethical sourcing.
- Manufactured in the USA, emphasizing sustainability in product development, packaging, and company operations.
- Utilizes organic floral hydrosols, aloe juice, fermented rice water, and tea instead of plain water to maximize product benefits.
- Colors derived from natural fruit, vegetable, tea, and other plant pigments, packed with beneficial vitamins and antioxidants.
Pros & Cons
Pros Mentioned
- Luxurious
- Smoothing
- Natural
Cons Mentioned
- Watery
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aloe Barbadensis Leaf (Organic Aloe Juice)*, Simmondsia Chinensis (Jojoba) Seed Oil, Jojoba Esters (Wax), Oryza Sativa (Rice) Starch, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Euphorbia Cerifera Cera (Candelilla Wax Extract, Camellia Sinensis (Organic Green Tea) Leaf Extract*, Resveratrol, Silica, Persea Gratissima (Avocado) Butter, Lonicera Caprifolium Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Mica
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Gripping Makeup Primer - Cover FX
Product Details
- Suitable for all skin types and tones.
- Creates a smooth makeup base and ensures long-wearing power for high performance makeup.
- Features a unique color-locking formula that locks onto color pigments and promotes a tighter, smoother complexion.
- Made with clean, vegan ingredients and includes gentle marine extracts to smooth the look of pores and fine lines.
- Keeps makeup looking freshly-applied all day, ensuring foundations, blushes, and bronzers stay transfer-proof and color-true.
- Application involves gently pressing a dime-sized amount over clean, moisturized skin using fingertips, without swiping.
- Recommended pairing with Power Play Foundation for optimal results and coverage.
Pros & Cons
Pros Mentioned
- Tacky
- Smoothing
- Long-wearing
Cons Mentioned
- Smelly
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Water/Aqua/Eau, Polysorbate 80, Isopentyldiol, Peg-150 Distearate, Glycerin, Dimethicone, Sucrose Stearate, Phenoxyethanol, Hydroxyethylcellulose, Pvp, Hydrogenated Lecithin, Caprylyl Glycol, Chlorphenesin, Dimethicone/Vinyl Dimethicone Crosspolymer, Phytic Acid, Macrocystis Pyrifera (Kelp) Extract, Chlorella Vulgaris Extract, Hydrolyzed Vegetable Protein, Saccharide Isomerate
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Organic Pure Perfection Primer - Inika
Product Details
- Enriched with organic Jojoba oil, Apricot oil, and Lemon Myrtle oil to hydrate and soothe skin.
- Provides a smooth canvas before makeup application.
- Creates the appearance of tighter, smoother skin.
- Improves the longevity of makeup.
- Cruelty-free, vegan, organic, and natural.
Pros & Cons
Pros Mentioned
- Smooth
- Lightweight
- Hydrating
Cons Mentioned
- Pricey
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aloe Barbadensis (Aloe Vera) Leaf Juice*, Glycerin*, Isoamyl Laurate, Cetearyl Alcohol, Cetearyl Olivate, Sorbitan Olivate, Glycerin (And) Aqua (Water) (And) Anigozanthos Flavidus (Kangaroo Paw) Extract*, Prunus Armeniaca (Apricot) Kernel Oil*, Cocos Nucifera (Coconut) Oil*, Simmondsia Chinensis (Jojoba) Seed Oil*, Cetearyl Glucoside, Tocopherol (Vitamin E), Sodium Hyaluronate (Hyaluronic Acid), Backhousia Citriodora (Lemon Myrtle) Leaf Oil*, Lavandula Angustifolia (Lavender) Oil*, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Helianthus Annuus (Sunflower) Seed Oil, Bentonite, Acacia Senegal Gum, Xanthan Gum, Lactic Acid, P-Anisic Acid+, Levulinic Acid+, Sodium Levulinate+, Glyceryl Caprylate+, Benzyl Alcohol+, Limonene, Citral, Linalool, Geraniol, +Preservative
Common Harmful Chemicals in Face Primer
Chemical Name
Why it’s harmful
Mica, a natural mineral dust, is commonly used in makeup, cement, asphalt, and electric cable insulation. It is a color additive in cosmetics and provides a shimmer effect in foundations. Workers exposed to mica, especially in muscovite mills, face health risks like respiratory problems and lung scarring from long-term inhalation. Labels may list "Mica" or "Muscovite." Regulatory agencies have established exposure limits for worker safety.
Pentaerythrityl Adipate/Caprate/Caprylate/Heptanoate is a mixed ester compound derived from pentaerythritol and various acids such as adipic, capric, caprylic, and heptanoic acids. This ingredient is commonly found in products like lipstick, foundation, blush, bronzer/highlighter, and lip balm.
Calcium aluminum borosilicate, a glass-type material, serves as a bulking agent in the cosmetics and personal care industry. It enhances volume and texture in formulations, generally considered safe with low toxicity and no known cancer-causing properties. Although it's generally safe, individual sensitivities can differ, so patch tests are recommended for those with allergies. Regulatory classification includes a possibility of being carcinogenic and possibly toxic to reproduction, but it is deemed safe for cosmetic use, with concentration or use restrictions.
Tocopheryl acetate is a compound composed of acetic acid and tocopherol (vitamin E). Alpha-tocopheryl acetate (ATA), a specific form of vitamin E, is commonly found in skincare products and dietary supplements. It is used in various cosmetics and personal care items, including lipstick, eye shadow, blushers, face powders, moisturizers, bath soaps, hair conditioners, and more.