The Welpr Rating is determined by a scoring formula. The formula takes into account the products safety, user satisfaction, and eco-ethical standing. Click here to learn more.
Best Non-Toxic Face Primer in 2025
Updated:
Aug 28, 2025
As an Amazon Associate, we earn from qualifying purchases. Our use of affiliate links does not influence how we rate products. Learn more about our affiliate policy here.
What we look for:
- Simple formulas with minimal, non-irritating preservatives
- No parabens, PEGs, phthalates, sulfates, BHA/BHT, formaldehyde or formaldehyde-releasing ingredients, or undisclosed synthetic fragrance (unless certified safe)
- Mineral pigments or safe alternatives tested for heavy metals
- EU-compliant brands and third-party certifications when available
- Transparent sourcing, ingredients, and manufacturing practices
Find Non-Toxic Face Primer
The Base Face Milk Essence + Lightweight Moisturizer - Ilia
Welpr Rating
4.9
/5
Certifications
Highlights
User Satisfaction
Est. Price
$58.00
Product Details
- Hydrates and soothes the skin for a calming boost of moisture.
- Lightweight formula layers seamlessly with other complexion products.
- Strengthens the skin barrier with a renewal complex of lipids and fatty acids.
- Free from toxic ingredients, including talc, sulfates, and synthetic dyes.
- Vegan, cruelty-free, and suitable for sensitive skin.
Pros & Cons
Pros
- Non-toxic and vegan, ideal for health-conscious users.
- Lightweight, absorbing quickly without greasy residue.
- Provides a dewy, hydrated finish for a refreshed complexion.
- Fragrance-free, perfect for sensitive noses.
- Works well as a standalone moisturizer or as a base under makeup.
Cons
- Some users may find it pricey relative to the bottle size.
- May not be suitable for those needing heavier moisture in colder seasons.
Ingredients
Ingredients: Aqua/Water/Eau, Propanediol, Caprylic/Capric Glycerides, Squalane, Butylene Glycol, Glycerin, Argania Spinosa Kernel Oil, 1,2-Hexanediol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Hydroxyacetophenone, Isohexadecane, Allantoin, Linoleic Acid, Phospholipids, Phytosterols, Caprylyl Glycol, Polyglyceryl-10 Stearate, Hydrolyzed Opuntia Ficus-Indica Flower Extract, Polysorbate 60, Sorbitan Isostearate, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Chlorella Vulgaris Extract, Lactic Acid
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
True Skin Radiant Priming Serum - Ilia
Welpr Rating
4.85
/5
Certifications
Highlights
User Satisfaction
Est. Price
$52.00
Product Details
- Bridges the gap between makeup and skincare with its multi-functional formula.
- Firms, moisturizes, and soothes the skin while protecting against environmental aging factors.
- Tightens and refines pores and fine lines, improving skin texture.
- Leaves your skin with a radiant glow, ready for effortless makeup application.
- Thoughtfully formulated to be vegan, cruelty-free, gluten-free, and sustainably sourced and packaged.
Pros & Cons
Pros
- Creates a soft, smooth skin texture that looks flawless with or without makeup.
- Lightweight and non-greasy, perfect for those with oily skin concerns.
- Compatible with most makeup products, enhancing their longevity and appearance.
- Packed with beneficial ingredients, great for those seeking a low-tox option.
- Leaves skin with a subtle glow and feels refreshing throughout the day.
Cons
- Some users find the scent strong; may not be suitable for those sensitive to smells.
- A few users experienced pilling when layered with other products.
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aloe Barbadensis Leaf Juice*, Maltose, Gluconolactone, Glycerin, Caprylyl/Capryl Glucoside, Propanediol, Sodium Benzoate, Caprylic/Capric Triglyceride, Agave Tequilana Leaf Extract, Xanthan Gum, Chondrus Crispus Extract, Pistacia Lentiscus (Mastic) Gum, Hydrogenated Lecithin, Mica, Calcium Gluconate, Benzyl Alcohol, Ethylhexylglycerin, Lithothamnion Calcareum Extract, Beta- Glucan, Caprylyl Glycol, 1,2-Hexanediol, Citric Acid, Sodium Hydroxide, Benzoic Acid, Phenethyl Alcohol, Dehydroacetic Acid, Hibiscus Sabdariffa Flower Extract, Potassium Sorbate, Titanium Dioxide (Ci 77891)
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Luminous Face Primer - 100% Pure
Welpr Rating
4.8
/5
Certifications
Highlights
User Satisfaction
Est. Price
$44.99
Product Details
- Antioxidant-infused primer smooths skin, reduces pores, and adds a radiant glow.
- Contains resveratrol, vitamin E, and aloe for hydration and anti-aging benefits.
- Silicone-free lotion-serum formula enhances makeup longevity, ideal for sensitive skin.
- Applies smoothly to all skin types, blurring imperfections and balancing skin tone.
- Formulated with natural, organic ingredients, without toxic chemicals or fragrances.
Pros & Cons
Pros
- Formulated with organic, gluten-free, and vegan ingredients for a health-conscious choice.
- Has a silky, non-greasy texture that preps skin beautifully for makeup.
- Gentle and suitable for sensitive skin, avoiding harsh chemicals and toxins.
- Silicone-free for those favoring lightweight, breathable options.
- Offers a subtle, natural illumination without the need for makeup.
Cons
- Might have a strong fragrance that could affect those sensitive to scents.
- Some users found that it didn't effectively control oil or prevent shine all day.
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aloe Barbadensis Leaf (Organic Aloe Juice)*, Simmondsia Chinensis (Jojoba) Seed Oil, Jojoba Esters (Wax), Oryza Sativa (Rice) Starch, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Euphorbia Cerifera Cera (Candelilla Wax Extract, Camellia Sinensis (Organic Green Tea) Leaf Extract*, Resveratrol, Silica, Persea Gratissima (Avocado) Butter, Lonicera Caprifolium Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Mica
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
No Filter Poreless Base Smoothing Primer - Il Makiage
Welpr Rating
4.8
/5
Certifications
Highlights
User Satisfaction
Est. Price
$43.93
Product Details
- Effectively reduces the appearance of pores, creating a smooth and even base for flawless makeup application.
- Lightweight, oil-free formula feels weightless on the skin, suitable for all skin types, including sensitive and oily skin.
- Ensures makeup stays fresh and in place all day, providing a reliable base that withstands hours of wear.
- Achieves a natural, matte look that controls shine and leaves skin looking polished.
- Highly rated and recommended by professional makeup artists for its superior performance and results.
Pros & Cons
Pros
- Suitable for all skin types, offering flawless coverage.
- Blends foundation effectively, enhancing skin's appearance.
- Light and non-greasy feel, while lasting all day.
- Smooths out fine lines for a more youthful look.
- Pleasant application experience with natural finish.
Cons
- Some users may experience sensitivity or breakouts.
- May contain less product than expected, limiting number of uses.
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Cyclopentasiloxane, Dimethicone Crosspolymer, Isohexadecane, Octyldodecanol, Polysilicone-11, Polyglyceryl-4 Isostearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethiconol
Save 10% on purchases on Toups & Co via our link.
Flawless Face Primer - Toups & Co
Welpr Rating
4.8
/5
Discount Code
No code needed
Certifications
Highlights
Est. Price
$52.00
Product Details
- Hydrates and tones skin with aloe vera for a smooth, even finish.
- Minimizes the appearance of pores and absorbs quickly without greasiness.
- Creates a long-lasting, velvety base for seamless makeup application.
- Infused with organic botanicals and antioxidants to nourish and protect.
- Suitable for all skin types and humidity-proof for all-day wear.
Pros & Cons
Pros
- Velvety, nourishing texture that preps skin beautifully for makeup.
- Blurs pores and helps foundation last all day with a smooth, flawless finish.
- Gentle enough for sensitive skin and rosacea-prone users.
- Doubles as a hydrating base for makeup-free days.
- Clean, non-toxic formula that supports skin health while enhancing appearance.
Ingredients
Ingredients: Filtered Water, Organic Aloe Vera Juice, *Organic Jojoba Oil, Squalane, Glycerin, Silica, Rice Starch, Vitamin E, Candelilla Wax, Green Tea Leaf Extract, Organic Rosehip Seed Oil, *Organic Oregano Leaf Extract, *Organic Thymus Thyme Extract, Cinnamon Bark Extract, *Organic Rosemary Leaf Extract, *Organic Lavender Flower Extract, *Organic Goldenseal Root Extract
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Organic Pure Perfection Primer - Inika
Welpr Rating
4.75
/5
Certifications
Highlights
User Satisfaction
Est. Price
$54.00
Product Details
- Enhances skin hydration and elasticity with hyaluronic acid.
- Tightens skin and reduces fine lines using natural ingredients like kangaroo paw extract.
- Clinically proven to reduce wrinkles and sagging skin.
- Made with all-natural, cruelty-free, and vegan ingredients.
- Promotes a smooth and flawless base for seamless makeup application.
Pros & Cons
Pros
- Features mostly organic and vegan ingredients, ideal for health-conscious users.
- Lightweight and smooth application with a pleasant, mild fragrance.
- Versatile to use alone or as a makeup base, providing a fresh, smooth canvas.
- Contains beneficial ingredients like hyaluronic acid for added skin hydration.
Cons
- The citrus fragrance may linger, which could be bothersome for scent-sensitive users.
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aloe Barbadensis (Aloe Vera) Leaf Juice*, Glycerin*, Isoamyl Laurate, Cetearyl Alcohol, Cetearyl Olivate, Sorbitan Olivate, Glycerin (And) Aqua (Water) (And) Anigozanthos Flavidus (Kangaroo Paw) Extract*, Prunus Armeniaca (Apricot) Kernel Oil*, Cocos Nucifera (Coconut) Oil*, Simmondsia Chinensis (Jojoba) Seed Oil*, Cetearyl Glucoside, Tocopherol (Vitamin E), Sodium Hyaluronate (Hyaluronic Acid), Backhousia Citriodora (Lemon Myrtle) Leaf Oil*, Lavandula Angustifolia (Lavender) Oil*, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Helianthus Annuus (Sunflower) Seed Oil, Bentonite, Acacia Senegal Gum, Xanthan Gum, Lactic Acid, P-Anisic Acid+, Levulinic Acid+, Sodium Levulinate+, Glyceryl Caprylate+, Benzyl Alcohol+, Limonene, Citral, Linalool, Geraniol, +Preservative
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Organic Matte Perfection Primer - Inika
Welpr Rating
4.75
/5
Certifications
Highlights
Est. Price
$54.00
Product Details
- Minimizes pores and controls excess oils for a smooth, matte finish.
- Contains willow bark extract to calm redness and help makeup last longer.
- Antioxidant-rich licorice root extract reduces dark spots and redness.
- Aloe vera hydrates the skin and supports cellular renewal.
- Geranium oil tightens skin and diminishes signs of aging.
Pros & Cons
Pros
- Goes on smoothly with a subtle, flattering tint.
- Effectively blurs pores and creates a flawless base for makeup.
- Lightweight and comfortable, suitable for sensitive skin.
- Long-lasting wear that stays put throughout the day.
- Cost-effective with only a small amount needed per use.
- Highly recommended by repeat users who love the overall finish.
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aloe Barbadensis (Aloe Vera) Leaf Juice*, Heptyl Undecylenate, Cetearyl Olivate, Sorbitan Olivate, Silica, Leuconostoc/Radish Root Ferment Filtrate+, Lactobacillus+, Cocos Nucifera (Coconut) Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract*, Oryza Sativa (Rice) Extract*, Salix Alba (Willow) Bark Extract*, Pelargonium Roseum (Geranium) Leaf Oil*, Lavandula Angustifolia (Lavender) Oil*, Citrus Limon (Lemon) Peel Oil*, Citrus Aurantium Bergamia (Bergamot) Peel Oil*, Lysolecithin, Sclerotium Gum, Xanthan Gum, Pullulan, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), +Preservative
Our Product Rating System
First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.
Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.
Finally, we run all this information through an algorithm that calculates the Welpr Rating.
Welpr Rating:
5.0/5
Part 1: Product safety
We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.
Part 2: Consumer satisfaction
We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).
Part 3: Ethics & Environment
When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.
Common Harmful Chemicals in Face Primer
Chemical Name
Why it’s harmful
Mica
Mica, a natural mineral dust, is commonly used in makeup, cement, asphalt, and electric cable insulation. It is a color additive in cosmetics and provides a shimmer effect in foundations. Workers exposed to mica, especially in muscovite mills, face health risks like respiratory problems and lung scarring from long-term inhalation. Labels may list "Mica" or "Muscovite." Regulatory agencies have established exposure limits for worker safety.
Pentaerythrityl Tetra Adipate
Pentaerythrityl Adipate/Caprate/Caprylate/Heptanoate is a mixed ester compound derived from pentaerythritol and various acids such as adipic, capric, caprylic, and heptanoic acids. This ingredient is commonly found in products like lipstick, foundation, blush, bronzer/highlighter, and lip balm.
Calcium Aluminum Borosilicate
Calcium aluminum borosilicate, a glass-type material, serves as a bulking agent in the cosmetics and personal care industry. It enhances volume and texture in formulations, generally considered safe with low toxicity and no known cancer-causing properties. Although it's generally safe, individual sensitivities can differ, so patch tests are recommended for those with allergies. Regulatory classification includes a possibility of being carcinogenic and possibly toxic to reproduction, but it is deemed safe for cosmetic use, with concentration or use restrictions.
Alpha-Tocopherol Acetate
Tocopheryl acetate is a compound composed of acetic acid and tocopherol (vitamin E). Alpha-tocopheryl acetate (ATA), a specific form of vitamin E, is commonly found in skincare products and dietary supplements. It is used in various cosmetics and personal care items, including lipstick, eye shadow, blushers, face powders, moisturizers, bath soaps, hair conditioners, and more.
Authors
Camille May, Product Curator
Olushola M. Awoyemi, Medical Reviewer
