The Welpr Rating is determined by a scoring formula. The formula takes into account the products safety, user satisfaction, and eco-ethical standing. Click here to learn more.

What we look for:

  • Simple formulas with minimal, non-irritating preservatives
  • No parabens, PEGs, phthalates, sulfates, BHA/BHT, formaldehyde or formaldehyde-releasing ingredients, or undisclosed synthetic fragrance (unless certified safe)
  • Mineral pigments or safe alternatives tested for heavy metals
  • EU-compliant brands and third-party certifications when available
  • Transparent sourcing, ingredients, and manufacturing practices

View our full standards here.

Our Methodology and Ratings

Find Non-Toxic Foundation

Organic Liquid Foundation - Gabriel Cosmetics

Organic Liquid Foundation - Gabriel Cosmetics
Welpr Rating
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Welpr rating icon
4.95
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-1</a> indicate a top choice for personal care products, have a low potential hazard rating, and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/921561-Gabriel_Cosmetics_Dual_Powder_Foundation_Tan_Beige_2020_formulation/" target="_blank">Source</a>.</p>

Highlights

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This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is gluten free, and therefore safe for those with celiac or gluten sensitivity.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$32.30
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Product Details

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  • Made with 100% natural ingredients and mineral-based components for a pure application.
  • Works efficiently on all skin types and is especially beneficial for dry, sensitive skin.
  • Infused with vitamins A and E to maintain skin's hydration without making it oily.
  • Cruelty-free and vegan, ensuring a compassionate choice for beauty.
  • Creamy and luxurious formula provides medium to full coverage for a silky, natural finish.

Pros & Cons

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Pros

  • Long-lasting coverage that feels natural all day.
  • Offers a smooth, silky texture with nourishing hydration.
  • Cruelty-free and formulated with non-toxic ingredients for peace of mind.
  • Provides a natural glow while effectively concealing blemishes.

Cons

  • Some users with oily skin may find it too moisturizing and may need to use a primer.
  • Color matching online can be challenging for certain shades.

Ingredients

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Ingredients: Aqua (Infusion Of Aloe Barbadensis Leaf Juice), Sesamum Indicum (Sesame) Seed Oil, Sorbitol, Oenothera Biennis (Evening Primrose) Oil, Persea Gratissima (Avocado) Fruit Extract, Aloe Barbadensis Leaf Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Glycerin, Cetearyl Alcohol, Butyrospermum Parkii (Shea Butter), Crithmum Maritimum (Sea Fennel) Extract, Tocopheryl Acetate, Lecithin, Silica, Xanthan Gum, Kaolin, Iron Oxides, Titanium Dioxide, Potassium Sorbate

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

2nd Skin Lightweight Serum Foundation - 100% Pure

2nd Skin Lightweight Serum Foundation - 100% Pure
Welpr Rating
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Welpr rating icon
4.85
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-1</a> indicate a top choice for personal care products, have a low potential hazard rating, and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/search/?search=100%25+pure+foundation" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>

Highlights

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This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$48.00
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Product Details

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  • Nourish your skin with a foundation that combines antioxidants and moisturizing nutrients for a youthful glow.
  • Enjoy a natural medium to full coverage with an ultralight formula that blends seamlessly into your skin.
  • Benefit from anti-aging properties to enhance plumpness and reduce fine lines and wrinkles.
  • Experience all-day wear with a feather-light product that doubles as a primer and absorbs excess oil.
  • Feel confident knowing you're using a product made with healthy, natural, and organic ingredients.

Pros & Cons

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Pros

  • Offers a natural, glowing coverage that's friendly to acne-prone skin.
  • Sensitive skin users report no breakouts or irritation.
  • Lightweight feel with a silky texture that blends smoothly.
  • Non-toxic with clean ingredients for peace of mind.

Cons

  • Some users with fair skin find shades to be too orange.
  • A few users note the consistency is watery and may leak or stain.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Olea Europaea (Olive) Squalane, Pigmented Extracts Of Prunus Persica (Peach), Prunus Armeniaca (Apricot), Theobroma Cacao (Cocoa) Beans, Punica Granatum (Pomegranate), Rubus Idaeus Fruit (Raspberry), Prunus Serotina (Wild Cherry), Coffea Arabica (Coffee) Beans, Camellia Sinensis (Micronized Black Tea) Leaves, Oryza Sativa (Rice) Starch, Lonicera Caprifolium Flower And Lonicera Japonica (Honeysuckle) Flower Extract, Rosmarinus Officinalis (Rosemary) Extract, Origanum Vulgare (Oregano) Extract, Thymus Vulgaris (Thyme) Extract, Hydrastis Canadersis (Goldenseal) Extract, Lavandula Angustifolia (Lavender) Extract, Calendula Officinalis (Calendula) Extract, Tocopherol (Vitamin E), Bamboo Silica, Curcuma Longa (Turmeric)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Mineral Foundation (SPF 15) - Lily Lolo

Mineral Foundation (SPF 15) - Lily Lolo
Welpr Rating
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Welpr rating icon
4.8
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>

Highlights

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This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.

User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$25.00
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Product Details

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  • Free from harsh chemicals and synthetic additives, ensuring healthier skin.
  • Provides natural SPF 15 protection, ideal for sun-conscious individuals.
  • Water-resistant formula maintains coverage throughout the day.
  • Light-reflecting properties minimize blemishes and fine lines for a radiant look.
  • Buildable coverage allows skin to breathe, preventing a cakey appearance.

Pros & Cons

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Pros

  • Applies smoothly and feels light on the skin.
  • Long-lasting without transferring onto clothes.
  • Versatile for different skin types and tones.
  • Natural finish that doesn't clog pores or cause breakouts.
  • Comfortable and breathable, suitable for sensitive skin.

Cons

  • Some may find it challenging to choose the right color match.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Mica, Zinc Oxide [+/- CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxide), CI 77491 (Iron Oxide), CI 77499 (Iron Oxide)]

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Cream Foundation - Kjaer Weis

Cream Foundation - Kjaer Weis
Welpr Rating
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Welpr rating icon
4.8
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-2</a> feature a low potential hazard rating and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/search/?search=Kjaer+Weis+Cream+Foundation" target="_blank">Source</a>.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$70.00
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Product Details

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  • Made with certified-organic ingredients to ensure no toxic chemicals come in contact with your skin.
  • Cruelty-free formulation means no animal testing involved, offering a guilt-free beauty choice.
  • Features refillable packaging, reducing waste and making it an eco-friendly option.
  • Buildable coverage lets you customize your look from sheer to full, adapting to your preferences.
  • Contains natural oils like sweet almond and sunflower seed, nourishing and hydrating your skin.

Pros & Cons

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Pros

  • High-quality, plastic-free packaging with a sturdy, elegant compact.
  • Provides a smooth, natural finish that feels like perfect skin.
  • Long-lasting coverage that lasts 4-6 months per refill.
  • Matches skin tones well with a good shade selection tool.
  • Feels nourishing and lightweight, suitable for daily use.

Cons

  • May require setting spray or additional touch-ups after several hours for some users.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Mica, Prunus Amygdalus Dulcis (Sweet Almond) Seed Oil, Caprylic/Capric Triglyceride, Cocos Nucifera (Coconut) Oil, Zea Mays (Corn) Starch, Cera Alba (Beeswax), Copernicia Cerifera (Carnauba) Wax, Simmondsia Chinensis (Jojoba) Seed Oil, Polyglyceryl-3 Diisostearate, Helianthus Annuus (Sunflower) Seed Oil, Camellia Sinensis Leaf Extract, Tocopheryl Acetate, Gallic Acid, Glyceryl Stearate, CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxide), CI 77491 (Iron Oxide), CI 77499 (Iron Oxide)

Save 10% on purchases on Toups & Co via our link.

Liquid Foundation - Toups & Co

Liquid Foundation - Toups & Co
Welpr Rating
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Welpr rating icon
4.8
/5
Discount Code
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No code needed
Buy Now
on Toups & Co

Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is made without genetically modified ingredients, which are linked to increased pesticide use and may carry unexpected toxins or allergens from the modification process.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is gluten free, and therefore safe for those with celiac or gluten sensitivity.
This product does not contain PFAS, a group of forever chemicals used to make things nonstick, stain-resistant, or waterproof. That includes PTFE, PFOA, and thousands of other compounds linked to hormone disruption and long-term health risks.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.
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Est. Price
$50.00
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Product Details

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  • Provides breathable, seamless coverage without clogging pores or causing breakouts.
  • Infused with aloe vera, herb extracts, and shea butter to soothe and nourish skin.
  • Covers blemishes while helping improve skin clarity over time.
  • Lightweight formula blends easily and won’t cake or settle into fine lines.
  • Ideal for sensitive skin and designed for all-day comfortable wear.

Pros & Cons

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Pros

  • Provides full coverage while feeling light and natural on the skin.
  • Blends smoothly without settling into fine lines or creases.
  • Helps improve skin clarity over time, with some users reporting fewer breakouts.
  • Leaves a radiant, glowing finish that lasts all day.
  • Made with clean, non-toxic ingredients you can feel good about using.

Cons

  • Some users wish the pump dispensed smaller amounts for better control.

Ingredients

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Ingredients: Organic Aloe Leaf Juice, Purified Water, Glycerin, *Organic Rice Powder, Boron Nitride, Candelilla Wax, Olive Squalene, Organic Shea Butter, Chamomile Hydrosol, Sunflower Lecithin, Vitamin E, Vanilla Planifolia, *Organic Oregano Leaf Extract, *Organic Thymus Thyme Extract, *Organic Olive Leaf Extract, *Organic Rosemary Leaf Extract, *Organic Lavender Flower Extract, *Organic Goldenseal Root Extract, non-gmo Tocopherol. [+/- (MAY CONTAIN) Non-Nano Titanium Dioxide (CI 77891) Iron Oxides (CI 77491, 77492, 77499)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Oil-Free Liquid Foundation - Zuzu Luxe

Oil-Free Liquid Foundation - Zuzu Luxe
Welpr Rating
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Welpr rating icon
4.75
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-2</a> feature a low potential hazard rating and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/search/?search=Zuzu+Luxe+Oil+Free+Liquid+Foundation" target="_blank">Source</a>.</p>

Highlights

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This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$22.22
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Product Details

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  • Free from parabens and coal tar derivatives for a healthier skincare routine.
  • Formulated with natural ingredients to enhance your skin's natural undertones.
  • Vegan and cruelty-free, making a compassionate choice for beauty enthusiasts.
  • Gluten-free formula suitable for individuals with sensitivities.
  • Especially advantageous for oily, overactive complexions.

Pros & Cons

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Pros

  • Excellent for sensitive skin with no harsh chemicals, ensuring a gentle experience.
  • Lightweight, breathable coverage that doesn't feel heavy on the skin.
  • Cruelty-free and vegan-friendly for ethical beauty choices.
  • Contains no toxic ingredients, making it a safe choice for health-conscious consumers.
  • Offers versatile coverage from light to medium, suitable for everyday wear.

Cons

  • Some users have found the color options inconsistent, which might require mixing shades.
  • The foundation quantity in the tube might feel limited for those who prefer daily, full coverage applications.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aqua (Infusion Of Aloe Barbadensis Leaf Juice), Glycerin, Cetearyl Alcohol, Calendula Officinalis Flower Extract, Ascorbyl Palmitate, Tocopheryl Acetate, Cellulose Gum, Lecithin, Silica, Mica, Xanthan Gum, Cetyl Alcohol, Kaolin, Iron Oxides, Titanium Dioxide, Potassium Sorbate

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Soft Focus Foundation - Vapour

Soft Focus Foundation - Vapour
Welpr Rating
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Welpr rating icon
4.75
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-2</a> feature a low potential hazard rating and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/search/?search=Vapour+Organic+Beauty+Atmosphere+Soft+Focus+Foundation" target="_blank">Source</a>.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$9.95
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Product Details

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  • Provides a radiant glow with light to medium coverage.
  • Soothes and calms skin with frankincense, myrrh, and lotus extracts.
  • Made with plant-derived ingredients like camellia seed and sunflower oil for added skin benefits.
  • Certified organic and cruelty-free to support environmentally friendly practices.
  • Formulated without harmful ingredients like carbon black and formaldehyde.

Pros & Cons

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Pros Mentioned

  • Natural
  • Soft
  • Coverage

Cons Mentioned

  • Oily

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Organic Camellia Oleifera (Camellia) Seed Oil, Organic Helianthus Annuus (Sunflower) Seed Oil, Silica, Ricinus Communis (Castor) Seed Oil, Mica, Isocetyl Stearoyl Stearate, Organic Cera Alba (Beeswax), Solanum Lycopersicon (Tomato) Fruit/Leaf/Stem Extract, Canarium Luzonicum (Elemi) Gum Nonvolatiles, Wildcrafted Commiphora Myrrha (Myrrh) Gum Oil, Tocopherol (Non GMO Vitamin E Soy), Wildcrafted Boswellia Carteri (Frankincense) Gum, Organic Ocimum Sanctum (Tulsi/Holy Basil) Leaf Extract, Organic Nelumbo Nucifera (Lotus) Leaf Extract, Pogostemon Cablin Oil, [+/-: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499)], *Eco Cert

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

True Skin Serum Foundation - Ilia

True Skin Serum Foundation - Ilia
Welpr Rating
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Welpr rating icon
4.75
/5
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Buy Now
on Credo Beauty

Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-3</a> feature a moderate potential hazard rating and fair ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/search/?search=ILIA+True+Skin+Serum+Foundation" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#one-percent-for-the-planet" target="_blank">1% for the Planet certification</a> confirms that a business donates at least 1% of its annual sales to environmental causes.</p>
<p>The <a href="https://www.welpr.com/certifications#leaping-bunny" target="_blank">Leaping Bunny certification</a> assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$54.00
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Product Details

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  • Provides buildable, medium coverage with a natural, skin-like finish.
  • Formulated with skincare ingredients like niacinamide and allantoin to smooth and soothe the skin.
  • Lightweight and breathable formula that blends seamlessly for a polished look.
  • Cruelty-free, vegan, fragrance-free, and safe for sensitive skin.
  • Packaged in recyclable materials to support environmentally conscious choices.

Pros & Cons

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Pros

  • Offers light to medium coverage and a natural, glowing finish.
  • Hydrating formula suitable for dry skin, preventing dry spots and flakes.
  • Non-toxic ingredients make it a healthier choice for your skin.
  • Enhances the natural appearance without feeling heavy or cakey.
  • Users appreciate the clean beauty aspect of the product.

Cons

  • Some users reported issues with the foundation settling into pores or causing skin reactions.
  • Color matching can be tricky for certain shades, with some users finding it off.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aloe Barbadensis Leaf Juice, Coconut Alkanes, Caprylyl Methicone, Polyglyceryl-6 Polyricinoleate, Cetearyl Isononanoate, Polyglyceryl-2 Isostearate, Boron Nitride, Dimethicone, Disteardimonium Hectorite, Niacinamide, Oryza Sativa (Rice) Hull Powder, Gluconolactone, Sodium Chloride, Isopentyldiol, Glycerin, Coco-Caprylate/Caprate, Allantoin, Sodium Benzoate, Caprylic/Capric Triglyceride, Simmondsia Chinensis (Jojoba) Seed Oil, Sclerocarya Birrea Seed Oil, Squalane, Tocopherol, Pentylene Glycol, Triethoxycaprylylsilane, Pistacia Lentiscus (Mastic) Gum, Hydrogenated Lecithin, Calcium Gluconate, Ethylhexylglycerin, Jasminum Officinale (Jasmine) Flower/Leaf Extract, Phenethyl Alcohol, Bisabolol, May Contain (+/-): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Natural Oat Milk Foundation - Ere Perez

Natural Oat Milk Foundation - Ere Perez
Welpr Rating
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Welpr rating icon
4.75
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#carbon-neutral" target="_blank">CarbonNeutral certification</a> confirms that a business has achieved true carbon neutrality.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is made without genetically modified ingredients, which are linked to increased pesticide use and may carry unexpected toxins or allergens from the modification process.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$44.00
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Product Details

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  • Buildable foundation offering medium to full long-lasting coverage.
  • Creates a fresh, dewy finish that melts effortlessly into your skin.
  • Features natural ingredients like oat milk, peach, and vitamin E to nourish skin.
  • Suitable for all skin types, including sensitive skin.
  • Vegan, cruelty-free, non-toxic, and plastic-free.

Pros & Cons

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Pros

  • Light and natural coverage that feels comfortable on the skin.
  • Non-comedogenic and gentle, great for acne-prone skin types.
  • Sustainable and eco-friendly packaging supports conscious beauty choices.
  • A little product goes a long way, making it last longer.
  • Moisturizing formula provides a healthy, dewy glow.

Cons

  • Some users experienced product tubes arriving less full than expected.
  • May not be ideal for very dry or sensitive skin, which could require additional hydration.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aqua (Water), Coco-Caprylate/Caprate, Glycerin, Polyglyceryl-6 Polyricinolate, Avena Sativa (Oat) Kernel Extract, Prunus Persica (Peach) Fruit Extract, Tocopheryl Acetate (Vitamin E), Biosaccharide Gum-1, Sodium Anisate, Sodium Levulinate, Magnesium Sulfate, Sodium Salicylate, Ethylhexylglycerin, Citric Acid, Glyceryl Caprylate, Polyhydroxystearic Acid, Potassium Sorbate, May Contain +/- CI 77491, CI 77492, CI 77499 (Iron Oxides), CI77891 (Titanium Dioxide)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Conseal The Deal Long-Wear Full-Coverage Foundation - Lawless

Conseal The Deal Long-Wear Full-Coverage Foundation - Lawless
Welpr Rating
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Welpr rating icon
4.75
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-3</a> feature a moderate potential hazard rating and fair ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/search/?search=Lawless+Conceal+the+Deal+Long+Wear+Full-Coverage+Foundation" target="_blank">Source</a>.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from lead, a toxic heavy metal linked to brain development issues, reproductive harm, and long-term organ damage.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is free from all fragrance.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$39.00
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Product Details

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  • Formulated with natural ingredients like goji berry and ginger root extracts.
  • Provides full coverage with a natural, matte finish for a radiant look.
  • Hydrating and soothing, ideal for dry and sensitive skin.
  • Suitable for normal, oily, dry, and combination skin types.
  • Offers long-lasting wear with a lightweight, self-setting formula.

Pros & Cons

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Pros

  • Feels invisible and smooth on the skin.
  • Does not transfer.

Cons

  • For those on a budget, the product may feel pricey.
  • Requires more product for better coverage.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aqua (Water), Isododecane, C9-12 Alkane, Silica, Pentylene Glycol, Polyglyceryl-6 Polyhydroxystearate, Polyglyceryl-6 Polyricinoleate, Propanediol, Magnesium Sulfate, Zinc Stearate, 1,2-hexanediol, Cetyl Alcohol, Hydrogenated Lecithin, Coco-caprylate/caprate, Polyglycerin-6, Disteardimonium Hectorite, Caprylhydroxamic Acid, Bisabolol, Tropaeolum Majus Flower/leaf/stem Extract, Helianthus Annuus Seed Oil (Helianthus Annuus (Sunflower) Seed Oil), Propylene Carbonate, Lycium Barbarum Seed Oil, Stearic Acid, Caprylyl Glycol, Zingiber Officinale Root Extract (Zingiber Officinale (Ginger) Root Extract), Tocopherol, Ascorbyl Palmitate. May Contain: Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77491 (Iron Oxides) Ci 77499 (Iron Oxides)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Natural Quinoa Water Foundation - Ere Perez

Natural Quinoa Water Foundation - Ere Perez
Welpr Rating
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Welpr rating icon
4.75
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#carbon-neutral" target="_blank">CarbonNeutral certification</a> confirms that a business has achieved true carbon neutrality.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is made without genetically modified ingredients, which are linked to increased pesticide use and may carry unexpected toxins or allergens from the modification process.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is formulated to EU standards, which ban over 1,300 harmful ingredients—compared to just around 11 in the US.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$36.00
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Product Details

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  • Enriched with quinoa to help heal inflammation and increase elasticity.
  • Contains blackcurrant for antioxidants and vitamins, rejuvenating the skin.
  • Helps reduce redness, pigmentation, and fine lines for a natural complexion.
  • Water-based formula glides on smoothly, offering light to medium coverage and a matte finish.
  • Vegan, cruelty-free, and designed for health-conscious individuals avoiding toxins.

Pros & Cons

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Pros

  • Lightweight formula feels like second skin and doesn't clog pores.
  • Offers a matte, natural finish without looking cakey.
  • Contains natural, healthy ingredients ideal for sensitive skin.
  • Perfect for those seeking light, everyday coverage.

Cons

  • Some users with dry skin may find it causes dryness or tightness.
  • Watery consistency can make application a bit tricky for some.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Water, Glycerin, Quinoa (Chenopodium Quinoa) Seed Extract, Blackcurrant (Ribes Nigrum) Fruit Extract, Sodium Hyaluronate, Maltodextrin, Xanthan Gum, Sodium Salicylate, Potassium Sorbate, Ethylhexylglycerin, Citric Acid, Coco-Glucoside, Silica

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Organic Essential Foundation - SAPPHO Paradigm

Organic Essential Foundation - SAPPHO Paradigm
Welpr Rating
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Welpr rating icon
4.7
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">makeup standards</a> and contains no ingredients from our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$54.00
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Product Details

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  • Offers light to medium coverage with a soft satin finish for a natural glow.
  • Formulated with 82% certified organic ingredients, providing skin-friendly nutrients.
  • Suitable for combination skin, offering a lightweight and breathable feel.
  • Free from parabens and silicones, ensuring a non-toxic beauty experience.
  • Cruelty-free and certified by PETA, supporting ethical and humane practices.
  • Packaged in recyclable materials, fostering environmental sustainability.

Pros & Cons

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Pros

  • Gentle on sensitive skin, perfect for those with allergies.
  • Feels clean and natural while providing good coverage.
  • Non-comedogenic formula ensures no breakouts.
  • Long-lasting wear with adaptable coverage.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aloe Barbadensis Leaf Extract, Alcohol, Caprylic/Capric Triglyceride, Butyrospermum Parkii Butter, Simmondsia Chinensis Seed Oil, Polyglyceryl-2 Stearate, Glyceryl Stearate, Stearyl Alcohol, Jojoba Esters, Xanthan Gum, Mica, Azadirachta Indica Seed Oil, Beta-Sitosterol, Sclerotium Gum, Squalene, Tocopherol, Saccharomyces/Agave Tequilana Leaf Ferment Filtrate, Aspalathus Linearis Leaf Extract, Calendula Officinalis Flower Extract, Camellia Sinensis Leaf Extract, Cistus Ladaniferus Oil, Cedrus Deodara Wood Oil, Boswellia Serrata Oil, Lavandula Angustifolia Oil, Melaleuca Alternifolia Leaf Oil, Leuconostoc Ferment Filtrate, Anthemis Nobilis Flower Oil, Daucus Carota Sativa Seed Oil, Chamomilla Recutita Oil, Soybean Peroxidase, Superoxide Dismutase, Linalool, May Contain +/- CI 77891, CI 77491, CI 77492, CI 77499, CI 77947

Our Product Rating System

Our Product Rating System

First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.

Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.

Finally, we run all this information through an algorithm that calculates the Welpr Rating.

Welpr Rating:

5.0/5

The Welpr Rating takes into account 3 things:

  1. Product Safety
  2. Consumer Satisfaction
  3. Ethics & Environment
Product safety

Part 1: Product safety

We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.

Consumer satisfaction

Part 2: Consumer satisfaction

We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).

Ethics & Environment

Part 3: Ethics & Environment

When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.

Common Harmful Chemicals in Foundation

Chemical Name

Why it’s harmful

Disteardimonium Hectorite

Disteardimonium Hectorite is a versatile ingredient in cosmetics, functioning as a light stabilizer and viscosity controller. It is derived from natural smectite clay and chemically modified for compatibility with formulations. Its primary role is to provide stability, enhance texture, and prevent ingredient separation in cosmetic products, including creams, lotions, gels, foundations, and eyeliners. While generally safe, it can potentially cause skin irritation or rare allergic reactions in individuals with sensitivities or allergies.

Propylene Carbonate

Propylene carbonate, a colorless liquid, is principally used in paints, the pigment and dye industry, and lithium batteries. Human exposure in studies has demonstrated that it can cause moderate skin irritation in its undiluted form, although in diluted form (5 to 10%) and as a component in cosmetic products (0.54 to 20%), it presents no skin irritation. Some products containing propylene carbonate were found to be non-phototoxic, with one potentially causing a low-level photoallergic reaction. Animal studies reveal minimal irritation to skin and eyes. No significant toxic effects were found in rats subjected to high concentrations over an extended period, though some maternal toxicity was observed. Tests also show propylene carbonate is negative for mutagenicity and genotoxicity.

Triethoxyoctylsilane

Triethoxycaprylylsilane is a clear-to-yellow liquid with various functions in cosmetics, including acting as a binder, skin conditioning agent, and surface modifier. Trimethylsiloxysilicate is considered safe for skin and hair at lower concentrations, but it should not be ingested as it can be toxic. A patch test is advisable before full application, especially for individuals with highly sensitive skin.

Butylene Glycol

1,3-Butanediol is a colorless, viscous liquid used in the manufacturing of polyester plasticizers and as a mold inhibitor. It does not irritate human skin or mucous membranes but can cause severe stinging in the eyes, quickly relieved by water. Animal studies showed it has low acute oral toxicity in rodents with no major toxic effects observed. However, when used as an energy source in replacement of carbohydrates, it had central nervous system effects on rats, dogs and calves and decreased glucose while increasing beta-hydroxybutyrate in lactating goats. Also, it was found to be fetotoxic in rats during pregnancy, hinted at reduced male fertility, yet showed no genotoxic effects.

Mica

Mica, a natural mineral dust, is commonly used in makeup, cement, asphalt, and electric cable insulation. It is a color additive in cosmetics and provides a shimmer effect in foundations. Workers exposed to mica, especially in muscovite mills, face health risks like respiratory problems and lung scarring from long-term inhalation. Labels may list "Mica" or "Muscovite." Regulatory agencies have established exposure limits for worker safety.

Pentaerythrityl Tetra Adipate

Pentaerythrityl Adipate/Caprate/Caprylate/Heptanoate is a mixed ester compound derived from pentaerythritol and various acids such as adipic, capric, caprylic, and heptanoic acids. This ingredient is commonly found in products like lipstick, foundation, blush, bronzer/highlighter, and lip balm.

Calcium Aluminum Borosilicate

Calcium aluminum borosilicate, a glass-type material, serves as a bulking agent in the cosmetics and personal care industry. It enhances volume and texture in formulations, generally considered safe with low toxicity and no known cancer-causing properties. Although it's generally safe, individual sensitivities can differ, so patch tests are recommended for those with allergies. Regulatory classification includes a possibility of being carcinogenic and possibly toxic to reproduction, but it is deemed safe for cosmetic use, with concentration or use restrictions.

Alpha-Tocopherol Acetate

Tocopheryl acetate is a compound composed of acetic acid and tocopherol (vitamin E). Alpha-tocopheryl acetate (ATA), a specific form of vitamin E, is commonly found in skincare products and dietary supplements. It is used in various cosmetics and personal care items, including lipstick, eye shadow, blushers, face powders, moisturizers, bath soaps, hair conditioners, and more.

about icon

Authors

Camille May, Product Curator

Hey, I’m Camille—co-creator of Welpr and your go-to guide for all things clean living. After selling my last company in the health food space, I went non-toxic to heal an autoimmune condition. It did wonders for my health, but navigating which products to buy wasn’t easy. We built Welpr to make that journey feel a bit easier.  When I’m not working on Welpr, you’ll usually find me in the sauna, sipping a raw milk latte while doing a puzzle, or walking with my pit bull Romeo in my hometown of Austin, TX.

Olushola M. Awoyemi, Medical Reviewer

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology, risk assessment, and management, with experience spanning across institutions like the US EPA, US FDA, NIEHS, USDA, UNEP, WHO, and possibly within Fortune 100 companies in the Chemical, Healthcare, Pharmaceutical, Consumer goods, or IT sectors.

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