
Meets the Welpr Standard
Top Pick
Branch Basics
Laundry Detergent
- Free From
- Cruelty Free, Fragrance Free
- Certified
- Leaping Bunny
- Highlights
- Cruelty-free, Fragrance-free, Money-back guarantee, Powder, Standard, HE compatible
Pros
- Cleans effectively on regular and tough stains, including old set-in stains when pretreated.
- Leaves no scent on clothes after washing, which is consistently noted as a positive.
- Dissolves well in HE washers on cold or eco cycles without issues.
- A bag lasts a long time; multiple people report 3+ months of use since only a small scoop is needed per load.
- Powder format is straightforward to dose and use in the drum before adding clothes.
Cons
- Cost per load is noticeably higher than comparable products, roughly 50 cents versus 20 to 30 cents for alternatives.
- The powder itself has a noticeable smell when pouring, though it doesn't transfer to clothes.
- Using it as a stain pretreater directly on fabric is messy compared to using it in the wash.
- Powder format that goes directly into the drum before your clothes. One scoop handles stain removal, brightening, and odor elimination without needing separate boosters or pre-treatments.
- Built to work in cold water and hard water settings, so you don't need to run hot cycles or add a water softener to get results.
- Completely fragrance-free with no scent masking agents, which matters for people whose skin reacts to residue left on fabric after washing. Among non-toxic laundry detergents, the unscented powder format avoids the liquid carriers and stabilizers that often trigger sensitivities.
- Compatible with both standard and HE machines as well as septic systems. The formula is biodegradable, though the packaging is not.
- Branch Basics co-founder Marilee Nelson developed the brand's approach after resolving her own family's chemical sensitivities, including helping her chemically injured son recover by removing toxic products from their home. That personal history shaped the formula's focus on eliminating common laundry irritants.
- Sodium Carbonate
- Sodium Percarbonate
- Sodium Gluconate
- Decyl Glucoside
- Sodium Metasilicate
- Taed
- Protease
- Amylase
- Sodium Lauryl Sulfoacetate
- Poly (Itaconic Acid-Co-Amps) Sodium Salt









