
Meets the Welpr Standard
Top Pick
Primally Pure
Tinted Lip Balm
- Highlights
- Made in USA, Money-back guarantee, Balm, Buildable finish, With SPF
8.6
Performance score
010
Where to buy
- Primally PureSee price
- It's a tinted lip balm in a standard twist-up tube, with a dusty pink hue and a touch of shimmer. The color comes from fruit and floral pigments (beetroot and hibiscus) rather than synthetic dyes.
- The color is sheer and buildable, so one swipe gives a subtle wash and four or five swipes gets you closer to full color. It doubles as a cheek and eyelid tint if you want a coordinated, minimal-products approach.
- Feels buttery going on, with a light rose and mint scent. The mint gives a slight cooling, fresh sensation on the lips.
- Among non-toxic lip tints, this one has a notably short ingredient list (nine total) and uses food-grade oils and butters as the base rather than petroleum-derived fillers.
- Primally Pure sources animal-derived ingredients (like beeswax) with specific sourcing standards and uses organic, fair-trade oils. The brand operates its own regenerative farm, which informs how they think about ingredient sourcing.
- Coconut Oil
- Beetroot
- Hibiscus
- Beeswax
- Cocoa Butter
- Essential Oils Of Rose
- Spearmint
- Peppermint
- Mica
- Rosemary Extract
- Vitamin E








