The Welpr Rating is determined by a scoring formula. The formula takes into account the products safety, user satisfaction, and eco-ethical standing. Click here to learn more.

What we look for:

  • Natural bristles (like humanely sourced animal hair) and sustainably harvested wood handles
  • Safe synthetic alternatives that are BPA-free
  • Third-party certifications whenever available
  • Brands that are transparent about materials and sourcing

View our full standards here.

Our Methodology and Ratings

Find Non-Toxic Makeup Brush

Makeup Brushes Set - Bueart Design

Makeup Brushes Set - Bueart Design
Welpr Rating
tooltip icon
Welpr rating icon
4.85
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted <a href="https://www.welpr.com/how-we-vet-products" target="_blank">against our standards</a> and contains only safe active ingredients and no harmful additives.</p>
tooltip icon

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$37.99
price-icon-1price-icon-2price-icon-3

Product Details

arrow down
  • Crafted from natural goat, horse, and sable hair, ensuring safe and toxin-free makeup application.
  • Includes a user guide for beginners, explaining the purpose and use of each labeled brush for easy application.
  • Handcrafted with durable materials to prevent bristle shedding, providing lasting use.
  • Designed for versatility, suitable for all types of quality makeup foundations and products.
  • Comes with a large holder case for easy storage and display, promoting organization.

Pros & Cons

arrow down

Pros

  • Soft and easy to use, making makeup application a breeze.
  • Includes a wide variety of brushes for every makeup need, from beginners to professionals.
  • Blends beautifully with minimal to no shedding.
  • Constructed from high-quality materials, ensuring durability and performance.
  • Comes with a useful carrying case and additional tools like a beauty blender and reusable cloth.

Cons

  • Some users found the white bristles can stain but it's typical for white fibers.
  • A few customers mentioned occasional shedding, especially from specific brush types.

Ingredients

arrow down

Ingredients: Goat Hair, Horse Hair, Wood Handle

Makeup Brush Set - ENZO KEN

Makeup Brush Set - ENZO KEN
Welpr Rating
tooltip icon
Welpr rating icon
4.85
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted <a href="https://www.welpr.com/how-we-vet-products" target="_blank">against our standards</a> and contains only safe active ingredients and no harmful additives.</p>
tooltip icon

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$58.38
price-icon-1price-icon-2price-icon-3

Product Details

arrow down
  • Combines the natural benefits of goat hair and fiber to suit all skin types.
  • Designed for easy maintenance with skin-friendly materials.
  • Provides a complete set for various makeup applications including concealing and contouring.
  • Equipped with a durable and comfortable oak handle for precise application.
  • Includes a convenient travel case for portability and easy organization.

Pros & Cons

arrow down

Pros

  • Soft bristles that feel gentle on the skin and help with seamless makeup application.
  • Variety of brush sizes that effectively apply powder, shadow, and blush.
  • Sturdy and well-designed, maintaining integrity even after washing.

Cons

  • Some users may find the foundation brush too soft for certain applications.
  • A few customers were disappointed that the brushes are synthetic instead of real fur.

Ingredients

arrow down

Ingredients: Goat Hair & Natural Fibers, Wood Handle

Makeup Brushes Set - EVRCHGIEA

Makeup Brushes Set - EVRCHGIEA
Welpr Rating
tooltip icon
Welpr rating icon
4.8
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted <a href="https://www.welpr.com/how-we-vet-products" target="_blank">against our standards</a> and contains only safe active ingredients and no harmful additives.</p>
tooltip icon

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$29.99
price-icon-1price-icon-2price-icon-3

Product Details

arrow down
  • Made from natural goat, horse, and sable hair for a gentle, comfortable makeup experience.
  • Allows for professional-grade makeup application at home.
  • Designed to meet the highest standards of quality and performance.
  • Ideal for a wide range of makeup applications, compatible with all kinds of palettes.
  • Perfect for travel with a compact and portable design.

Pros & Cons

arrow down

Pros

  • Soft bristles offer a gentle application experience.
  • Natural wood handles cater to eco-friendly preferences.
  • Compact design is perfect for travel and everyday use.
  • High quality and great for powder makeup application.

Cons

  • Some users experience bristle shedding, particularly with liquid makeup.
  • Packaging involves plastic, which eco-conscious users may wish to consider.

Ingredients

arrow down

Ingredients: Goat Hair, Wood Handle

Retractable Kabuki Makeup Brush - Textention

Retractable Kabuki Makeup Brush - Textention
Welpr Rating
tooltip icon
Welpr rating icon
4.8
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted <a href="https://www.welpr.com/how-we-vet-products" target="_blank">against our standards</a> and contains only safe active ingredients and no harmful additives.</p>
tooltip icon

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$12.99
price-icon-1price-icon-2price-icon-3

Product Details

arrow down
  • Made with high-quality, cruelty-free goat bristles for a soft and luxurious feel.
  • Perfect for blending liquid, cream, mineral cosmetics, or translucent powder.
  • Ideal for on-the-go applications with a retractable design that protects the bristles.
  • Hand-crafted design ensures durability and prevents bristle shedding.
  • Compact and stylish, making it easy to carry and use while traveling.

Pros & Cons

arrow down

Pros

  • Soft, natural bristles that are gentle on the skin.
  • Retractable design makes it perfect for travel.
  • Spreads makeup evenly for a minimalist appearance.
  • Compact size fits easily in makeup bags.

Cons

  • Some users experienced issues with the brush not locking securely.
  • A few reports of scratches on arrival could bother those seeking flawless aesthetics.

Ingredients

arrow down

Ingredients: Goat Hair, Aluminum Handle

Professional Goat Hair Makeup Brushes With Case - EVRCHGIEA

Professional Goat Hair Makeup Brushes With Case - EVRCHGIEA
Welpr Rating
tooltip icon
Welpr rating icon
4.8
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted <a href="https://www.welpr.com/how-we-vet-products" target="_blank">against our standards</a> and contains only safe active ingredients and no harmful additives.</p>
tooltip icon

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$29.99
price-icon-1price-icon-2price-icon-3

Product Details

arrow down
  • Crafted with natural goat hair and ultra-soft synthetic bristles for flawless application of powders, creams, and liquids.
  • Includes a variety of brushes for face and eyes, catering to both everyday and creative makeup looks.
  • Durable hand-polished birch handles provide a comfortable grip for long-lasting use.
  • Labeled brushes and a step-by-step guide make it easy for all skill levels to achieve professional results.
  • Features hypoallergenic fibers that are suitable for sensitive skin.

Pros & Cons

arrow down

Pros

  • Perfect for sensitive skin without causing redness or aggravation.
  • Creates an airbrushed finish with no product waste and washes without shedding.
  • Bristles are soft yet dense, enhancing a natural look or buildable coverage.
  • Durable and ergonomically designed, ideal for beginners and professionals alike.

Ingredients

arrow down

Ingredients: Goat Hair, Wood Handle

Organic Professional Kabuki Makeup Brush - Gabriel Cosmetics

Organic Professional Kabuki Makeup Brush - Gabriel Cosmetics
Welpr Rating
tooltip icon
Welpr rating icon
4.8
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted <a href="https://www.welpr.com/how-we-vet-products" target="_blank">against our standards</a> and contains only safe active ingredients and no harmful additives.</p>

Highlights

tooltip icon
This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is gluten free, and therefore safe for those with celiac or gluten sensitivity.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$19.95
price-icon-1price-icon-2price-icon-3

Product Details

arrow down
  • Made from 100% natural ingredients for health-conscious use.
  • Designed with a full dome shape for medium to full finish application of powders and bronzers.
  • Vegan and cruelty-free, crafted with professional-grade nylon.
  • Helps achieve a flawless, professional finish while being gentle on the skin.
  • Non-shedding design for a long-lasting, high-quality tool.

Pros & Cons

arrow down

Pros

  • Natural, incredibly soft bristles for a great feel on your skin.
  • Made in the USA for quality reassurance.
  • Effectively picks up and evenly distributes product.
  • Easy to clean, maintaining hygiene effortlessly.

Cons

  • Some users noted occasional shedding of bristles onto the face.

Ingredients

arrow down

Ingredients: Ponyhair, Birchwood Handle

Makeup Brushes Set - EVRCHGIEA

Makeup Brushes Set - EVRCHGIEA
Welpr Rating
tooltip icon
Welpr rating icon
4.8
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted <a href="https://www.welpr.com/how-we-vet-products" target="_blank">against our standards</a> and contains only safe active ingredients and no harmful additives.</p>
tooltip icon

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$21.99
price-icon-1price-icon-2price-icon-3

Product Details

arrow down
  • Made from natural goat hair for superior powder pickup and seamless application.
  • Soft and comfortable bristles provide a gentle makeup experience.
  • Professional-grade quality for makeup artists and enthusiasts alike.
  • Includes brushes for foundation, concealer, blush, contour, blending, and eyeshadow.
  • Thoughtfully designed to avoid confusion, each brush serves a specific purpose.

Pros & Cons

arrow down

Pros

  • Soft bristles are gentle on the skin.
  • No allergic reactions reported by sensitive users.
  • Wide variety of brush sizes included.
  • Easy to clean and quick to dry.
  • Sturdy construction with well-made quality.

Cons

  • Some users noticed an initial chemical smell, but it can be resolved with washing.
  • A few users found the brushes to be slightly prickly and not suitable for delicate skin.

Ingredients

arrow down

Ingredients: Goat Hair, Wood Handle

Our Product Rating System

Our Product Rating System

First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.

Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.

Finally, we run all this information through an algorithm that calculates the Welpr Rating.

Welpr Rating:

5.0/5

The Welpr Rating takes into account 3 things:

  1. Product Safety
  2. Consumer Satisfaction
  3. Ethics & Environment
Product safety

Part 1: Product safety

We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.

Consumer satisfaction

Part 2: Consumer satisfaction

We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).

Ethics & Environment

Part 3: Ethics & Environment

When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.

Common Harmful Chemicals in Makeup Brush

Chemical Name

Why it’s harmful

Bisphenol A

Bisphenol A (BPA) is a solid used in manufacturing epoxy resins and polycarbonates for food packaging. Human exposure to BPA can cause allergic dermatitis and has been associated with negative effects on fertility, such as declined semen quality, increased sperm DNA damage, and risk of miscarriage. BPA, an endocrine disruptor, also affects oocyte quality during in vitro fertilization. Animal studies indicate that BPA caused eye damage in rabbits, accelerated tumorigenesis in mice, disrupted sex behaviors in rats, and induced obesity in rodents. Ecotoxicity studies show BPA's disruptive effects on sex characteristics in fish and gene expression in Arabidopsis thaliana, suggesting broad environmental implications.

P-phenylenediamine

P-phenylenediamine (PPD) is commonly found in permanent hair dyes, primarily used for oxidative color fixation, with concentrations around 4 percent. It reacts with hydrogen peroxide to bind color to hair and is sometimes mixed with other chemicals. PPD belongs to aromatic amines, also present in other industries like plastics and photography. Concerns include skin sensitization, potential mutagenicity leading to DNA alterations, and carcinogenicity. PPD is associated with skin allergies and is considered a potential carcinogen, particularly linked to bladder cancers, although research results have been conflicting. Ingestion of PPD can be highly toxic, causing respiratory distress, renal failure, and even fatalities in severe cases.

about icon

Authors

Camille May, Product Curator

Hey, I’m Camille—co-creator of Welpr and your go-to guide for all things clean living. After selling my last company in the health food space, I went non-toxic to heal an autoimmune condition. It did wonders for my health, but navigating which products to buy wasn’t easy. We built Welpr to make that journey feel a bit easier.  When I’m not working on Welpr, you’ll usually find me in the sauna, sipping a raw milk latte while doing a puzzle, or walking with my pit bull Romeo in my hometown of Austin, TX.

Olushola M. Awoyemi, Medical Reviewer

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology, risk assessment, and management, with experience spanning across institutions like the US EPA, US FDA, NIEHS, USDA, UNEP, WHO, and possibly within Fortune 100 companies in the Chemical, Healthcare, Pharmaceutical, Consumer goods, or IT sectors.

Get "The Welpr Blueprint" Mini-Course

Go non-toxic, fast. Without the overwhelm. We'll guide you through the swaps that'll make the biggest difference on your health.