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Best Non-Toxic Mascara in 2025
Updated:
Aug 28, 2025
Written by Camille May
Cofounder & Product Curator
+ 1 more
Medically reviewed by Olushola Awoyemi
PhD Environmental Toxicology
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What we look for:
- Simple formulas with minimal, non-irritating preservatives
- No parabens, PEGs, phthalates, sulfates, BHA/BHT, formaldehyde or formaldehyde-releasing ingredients, or undisclosed synthetic fragrance (unless certified safe)
- Mineral pigments or safe alternatives tested for heavy metals
- EU-compliant brands and third-party certifications when available
- Transparent sourcing, ingredients, and manufacturing practices
Find Non-Toxic Mascara
No items found.
Limitless Lash Mascara - Ilia
Welpr Rating
4.9
/5
Certifications
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User Satisfaction
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Est. Price
$29.00
Video Review
Product Details
- Provides length and definition without clumping, flaking, or smudging.
- Contains arginine to strengthen and organic shea butter to condition lashes.
- Ophthalmologist-tested and safe for sensitive eyes and contact lens wearers.
- Made with a clean pigment from charcoal instead of carbon black.
- Cruelty-free and made with ethically sourced ingredients.
Pros & Cons
Pros
- Lightweight and doesn't clump, providing natural-looking volume and length.
- Gentle on sensitive eyes, causing no irritation.
- Easy to remove, minimizing lash loss in the process.
- Crafted with clean, non-toxic ingredients for peace of mind.
- Unique wand design enhances precision application.
Cons
- Some users note smudging in warmer conditions.
- The mascara may need frequent replacement as it can dry out quickly.
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl, Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1-2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Iron Oxide (Ci 77499)
Eye Want You Mascara - Westman Atelier
Welpr Rating
4.85
/5
Certifications
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User Satisfaction
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Est. Price
$45.00
Product Details
- Combines plant-powered technology with conditioning ingredients for healthy lashes.
- Volumizes, defines, and curls using a densely packed nylon brush.
- Free from silicones, parabens, PEGs, phthalates, and synthetic fragrances.
- Leaves lashes glossy, pitch black, and healthy from the root.
- Cruelty-free with no animal testing involved.
Pros & Cons
Pros
- Adds both volume and length effortlessly.
- No clumping for a smooth application.
- Includes a free face mask bonus.
Cons
- Color may differ from expectations for some users.
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aqua/Water, Cera Alba/Beeswax, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax, Sucrose Distearate, Cichorium Intybus Root Extract/Cichorium Intybus (Chicory) Root Extract, Propanediol, Helianthus Annuus Seed Cera/Helianthus Annuus (Sunflower) Seed Wax, Sucrose Stearate, Galactoarabinan, Caprylyl Glycol, Caprylhydroxamic Acid, Glycerin, Sodium Hydroxide, Ci 77499/Iron Oxides
Luxe Mascara - Zuzu Luxe
Welpr Rating
4.8
/5
Certifications
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User Satisfaction
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Est. Price
$19.35
Product Details
- Curls, lengthens, and adds volume to lashes without smudging, clumping, or flaking.
- Richly pigmented for a bold lash look.
- Formulated with vitamin-enriched ingredients that condition lashes.
- Made from natural ingredients, suitable for sensitive eyes and contact lens wearers.
- Does not contain parabens or coal tar derivatives.
- Cruelty-free, vegan, and gluten-free, providing an ethical choice for beauty enthusiasts.
Pros & Cons
Pros
- Long-lasting wear and resistant to smudging.
- Feels light and comfortable, even in wet conditions.
- Great for sensitive eyes with non-toxic ingredients.
- Easy to apply and remove without irritation.
- Cruelty-free and vegan for ethical beauty choices.
Cons
- Some users experience clumping or inconsistencies in application.
- May have a strong smell over time, noticeable to those with sensitivity.
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aqua (Infusion Of Aloe Barbadensis Leaf Juice), Cellulose Gum, Sorbitol, Stearic Acid, Cetearyl Alcohol, Lecithin, Panthenol, Crithmum Maritimum (Sea Fennel) Extract, Tocopheryl Acetate, Euphrasia Officinalis (Eyebright) Extract, Xanthan Gum, Iron Oxides, Hectorite, Titanium Dioxide, Potassium Sorbate
Maracuja Oil Mascara - 100% Pure
Welpr Rating
4.8
/5
Certifications
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User Satisfaction
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Est. Price
$21.81
Product Details
- Boost your lashes naturally with fruit pigmented technology and nourishing maracuja oil.
- Amazing volume with natural pigments and caffeine for fade-proof, dramatic intensity.
- Enjoy clean, nourishing ingredients with no harsh chemicals or toxins.
- Supports healthy hair growth with conditioning Pro-vitamin B5, vitamin E, and lash-thickening seaweed.
- Gluten-free and vegan, providing a cruelty-free beauty routine.
Pros & Cons
Pros
- Non-irritating and suitable for sensitive eyes.
- Made with clean, organic, and non-toxic ingredients.
- Lovely smell, often described as chocolatey or fruity.
- Applies smoothly and enhances natural lash look.
- Easy removal without harsh scrubbing.
Cons
- Some may find it smudges or flakes with wear.
- Could be difficult to control due to thick consistency.
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Camellia Sinensis Leaf Extract (Black Tea)*, Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)
Expressionist Pro Mascara - Well People
Welpr Rating
4.8
/5
Certifications
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User Satisfaction
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Est. Price
$20.00
Product Details
- 100% vegan formula for health-conscious beauty choices.
- Plant-powered ingredients like vitamin E and sunflower seed oil nourish and condition lashes.
- Award-winning mascara that defines and lengthens lashes for a fuller look.
- Unique molded rubber brush ensures precise application and separation of each lash.
- Dermatologist-developed, cruelty-free, and pregnancy-friendly makeup.
Pros & Cons
Pros
- Amazing volume and staying power, perfect for long-lasting wear.
- Ideal choice for those with allergies or sensitive eyes, as it avoids irritation.
- Applies smoothly without clumping and easy to remove at the end of the day.
- Features clean ingredients, offering a healthier alternative to traditional mascaras.
- Provides great lash separation and length for naturally full lashes.
Cons
- Some users find it smudges easily, especially in humid conditions or when sneezing.
- May not provide dramatic effects for those with sparse lashes.
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Water, Benzyl Alcohol, Cellulose, Beeswax, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax, Caster Isostearate, Beeswax Succinate, Dehydroacetic Acid, Geraniol, Glycerin, Glyceryl Stearate, Helianthus Annus Seed Oil/Helianthus Annuus (Sunflower) Seed Oil, Hydrogenated Palm Glycerides, Limonene, Sodium Hydroxide, Stearic Acid, Tocopherol, Xanthan Gum, [+/- CI 77499, 77007, 77499, CI 77891, CI 75470]
Mascara - Gabriel Cosmetics
Welpr Rating
4.8
/5
Certifications
Highlights
User Satisfaction
Est. Price
$17.60
Product Details
- Made with 100% natural and mineral-based ingredients, avoiding harmful chemicals.
- Water-resistant and long-lasting, perfect for all-day wear.
- Gentle, non-irritating formula suitable for sensitive eyes and contact lens wearers.
- Does not contain parabens, sulfates, phthalates, talc, or synthetic plasticizers.
- Vegan and cruelty-free, ensuring a conscientious choice.
Pros & Cons
Pros
- Made with clean, non-toxic ingredients for peace of mind.
- Naturally enhances lashes with a gentle brown-black shade.
- Easy to remove without irritation, perfect for sensitive eyes.
- Long-lasting with excellent staying power throughout the day.
- Does not flake, smudge, or cause raccoon eyes.
Cons
- Some users may find the formula slightly dry and requiring multiple coats.
- Could be too subtle for those seeking a dramatic lash look.
Ingredients
Ingredients: Aqua (Infusion Of Aloe Barbadensis Leaf Juice), Cellulose Gum, Sorbitol, Stearic Acid, Cetearyl Alcohol, Lecithin, Panthenol, Crithmum Maritimum (Sea Fennel) Extract, Tocopheryl Acetate, Euphrasia Officinalis (Eyebright) Extract, Xanthan Gum, Iron Oxides, Hectorite, Titanium Dioxide, Potassium Sorbate
Straight Up™ Volumizing Peptide Mascara - RMS Beauty
Welpr Rating
4.8
/5
Certifications
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User Satisfaction
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Est. Price
$29.00
Product Details
- Fragrance free formulation for sensitive eyes.
- Sulfate free to prevent irritation and harshness.
- Phthalate free for a healthier makeup choice.
- Cruelty free, ensuring no animal testing.
- Paraben free to avoid synthetic preservatives.
Pros & Cons
Pros
- Clean beauty formula with non-toxic ingredients for peace of mind.
- Goes on smoothly without clumping, perfect for long, luscious lashes.
- Longevity and smudge-proof performance are great for all-day wear.
- Easily removed without irritating or tugging at sensitive eyes.
Cons
- Packaging needs improvement as it may leak for some users who travel.
- Not suited for waterproof needs; may run if exposed to moisture.
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire De Candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire De Carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (Non-Gmo), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499)
Long Lash Mascara - Toups & Co
Welpr Rating
4.8
/5
Discount Code
Save 10% on purchases on Toups & Co via our link.
No code needed
Certifications
Highlights
Est. Price
$26.00
Product Details
- Delivers length, volume, and definition with a clean, high-impact formula.
- Dry texture offers better control, less smudging, and buildable coverage.
- Creates a soft, fluttery finish without clumping or flaking.
- Formulated with safe, skin-friendly ingredients for daily use.
- Tested and loved by beauty lovers who value both performance and purity.
Pros & Cons
Pros
- Goes on smooth without clumping, smudging, or flaking.
- Makes lashes look long, full, and defined with buildable coverage.
- Gentle on sensitive eyes—no irritation or burning.
- Easy to remove and has a pleasant, subtle scent.
- Made with clean, non-toxic ingredients for safer everyday wear.
Ingredients
Ingredients: Spring Water, Chamomile Hydrosol, Zea Mays Starch, Carnauba Wax, Mica, Coffea Arabica Powder, *Organic Rice Powder, Organic Sunflower Seed Oil, Sunflower Lecithin, Vitamin E, *Organic Oregano Leaf Extract, *Organic Thymus Thyme Extract, Cinnamon Bark Extract, *Organic Rosemary Leaf Extract, *Organic Goldenseal Root Extract, Lemon Peel Extract, Vanilla, non-gmo Tocopherol. [+/- (MAY CONTAIN) Non-Nano Titanium Dioxide (CI 77891) Iron Oxides (CI 77491, 77492, 77499)
The Big Clean Mascara - Kosas
Welpr Rating
4.65
/5
Certifications
Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.
Highlights
Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.
User Satisfaction
User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.
Est. Price
$32.89
Product Details
- Formulated without toxic ingredients like parabens, sulfates, and phthalates.
- Cruelty-free and gluten-free for ethical and health-conscious consumers.
- Nourishes and protects for stronger, healthier lashes with every application.
- Hypoallergenic and non-irritating, safe for sensitive eyes.
- Clinically and ophthalmology tested for safety and effectiveness.
Pros & Cons
Pros
- Offers clean and safe ingredients, ideal for those avoiding harmful chemicals.
- Provides nice volume and fullness to lashes.
- Easy to remove with just water, avoiding harsh makeup removers.
- Curved wand makes application easy, reaching every lash.
Cons
- May be clumpy and thick, which could be a concern for those with fine lashes.
- Some users note it smears easily, potentially inconvenient for long wear.
Ingredients
Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.
To analyze individual ingredients, use INCIDecoder.
Ingredients: Aqua, Beeswax, CI 77499, Diisostearoyl Polyglyceryl-3 Dimer Dilinoleate, Pullulan, Copernicia Cerifera Cera, Sorbitol, Polyglyceryl-6 Distearate, Cetyl Alcohol, Glycerin, Ricinus Communis Seed Oil, Biotinoyl Tripeptide-1, Panthenol, Hydrolyzed Jojoba Esters, Acacia Senegal Gum, Trehalose, Citric Acid, Pentylene Glycol, Phenethyl Alcohol, Propanediol, Sodium Hydroxide, Potassium Sorbate, Sodium Benzoate
Our Product Rating System
First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.
Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.
Finally, we run all this information through an algorithm that calculates the Welpr Rating.
Welpr Rating:
5.0/5
Part 1: Product safety
We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.
Part 2: Consumer satisfaction
We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).
Part 3: Ethics & Environment
When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.
Common Harmful Chemicals in Mascara
Chemical Name
Why it’s harmful
Triethanolamine
Triethanolamine appears to cause occupational asthma and allergic contact dermatitis in machinists and photographers, as well as liver and kidney damage in animals with high-dose feeding. It's noted to be an irritant to the skin, eyes, and respiratory tract, with potential to cause skin sensitization, though the rate of skin sensitization in humans is low. Triethanolamine has low acute toxicity, with median oral LD50 values of 4,190-11,260 mg/kg in rats and 5,300-8,000 mg/kg in guinea pigs, and a median dermal LD50 greater than 2,000 mg/kg in rabbits. Triethanolamine is not carcinogenic, developmental toxicant, or toxic to the reproductive system. However, chronic exposure may lead to liver and kidney damage.
Sources:
Safety assessment of triethanolamine and triethanolamine-containing ingredients as used in cosmetics, Toxicology of mono-, di-, and triethanolamine, Campaign for Safe Cosmetics: Ethanolamine Compounds (MEA, DEA, TEA And Others), The Dirty Dozen: DEA-related ingredients, Chemical Profile, Special Chem, Safety assessment of triethanolamine and triethanolamine-containing ingredients as used in cosmetics
Phenoxyethanol
2-Phenoxyethanol is a hazardous substance toxic by all routes of exposure, and is used widely in products like cosmetics, soaps, and inks, among others. The effects of exposure to this faintly aromatic, colorless, oily liquid can include eye irritation, headaches, tremors, and CNS depression. It's crucial to rinse exposed eyes with tepid water for at least 15 minutes and to wash exposed skin thoroughly with soap and water in case of contact. The substance requires preheating before ignition can occur, and if involved in a fire, gentle water spray can extinguish the fire by inducing frothing.
Epoxy Resin
Epoxy resin is frequently used as an adhesive but can have health effects through skin contact or inhalation. Overexposure can lead to eye, nose, throat, and skin irritation, as well as skin allergies and asthma.
Hydroxyethyl Cellulose
Hydroxyethylcellulose plays a crucial role in cosmetics and personal care products as a binding, emulsion-stabilizing, and viscosity-controlling agent. It is a versatile ingredient, serving as a thickener and rheology modifier in toothpaste formulations, and effectively thickens products like shampoos, body washes, and shower gels. This chemical enhances the texture and feel of skin and hair products, reduces skin irritation potential, and reduces stickiness in hair gels. Importantly, it is considered safe for use in cosmetics and personal care products by the Cosmetic Ingredient Review (CIR) Expert Panel.
Panthenol
Panthenol is commonly utilized in cosmetics and personal care products as a humectant, emollient, and moisturizer, helping retain moisture in various applications like foundations, lipsticks, shampoos, and sunscreens. It typically requires skin contact to cause a rash and is found in a wide range of products such as cuticle oils, nail treatments, sunburn treatments, and eye drops.
Authors
Camille May, Product Curator
Olushola M. Awoyemi, Medical Reviewer
