The Welpr Rating is determined by a scoring formula. The formula takes into account the products safety, user satisfaction, and eco-ethical standing. Click here to learn more.

What we look for:

  • Simple formulations using fully natural or safe synthetic ingredients
  • No parabens, PEGs, phthalates, harsh sulfates, BHA/BHT, artificial dyes, formaldehyde or formaldehyde releasers, or undisclosed synthetic fragrance (unless certified safe)
  • Minimal, necessary preservatives only
  • Trusted third-party certifications when available
  • Transparent sourcing, ingredients, and manufacturing practices

Not all products in this category are Welpr Approved, but they’re safer than most. The ones that meet our full standard will have the Welpr Approved tag. View our full standards here.

Our Methodology and Ratings

Find Non-Toxic Hair Straightener & Smoothing Treatment

Multi-Tasking Oil for Smooth Hair and Skin - SheaMoisture

Multi-Tasking Oil for Smooth Hair and Skin - SheaMoisture
Welpr Rating
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Welpr rating icon
4.85
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">personal care standards</a> and contains no ingredients from our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#certified-b-corp" target="_blank">B Corp certification</a> indicates that a company meets high social and environmental standards.</p>

Highlights

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This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.
This product is free from all fragrance.

User Satisfaction

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We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$10.99
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Product Details

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  • Rich in essential fatty acids and vitamin E for nourishing skin and hair.
  • Controls frizz and adds a healthy shine to hair when used as a serum.
  • Quickly absorbs to soften and smooth dry skin and hair.
  • Replenishes moisture for a youthful skin glow.
  • Formulated without sulfates, parabens, phthalates, mineral oil, or petrolatum.

Pros & Cons

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Pros

  • Leaves hair and skin feeling soft, moisturized, and shiny.
  • Great for multi-purpose use on hair, face, and hands.
  • Absorbs well without leaving a greasy residue.
  • Pump top design makes dispensing easy and convenient.

Cons

  • Some users found the scent less appealing.
  • Issues with packaging and delivery noted by a few users.

Ingredients

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Ingredients: 100% Argan Oil

Smoothing Hair Balm - Rahua

Smoothing Hair Balm - Rahua
Welpr Rating
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Welpr rating icon
4.75
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">personal care standards</a> and contains no ingredients from our no list.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$19.38
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Product Details

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  • Tame unruly strands and flyaways instantly with smooth, polished results for quick daily touch-ups.
  • Offers flexible hold for styles like sleek ponytails, curls, and spikes on all hair types.
  • Non-sticky and non-greasy formula provides effective hold without feeling heavy.
  • Perfect for taming baby hairs and frizz while maintaining a soft, touchable texture.
  • Keeps your style fresh all day with long-lasting control without hardening or flaking.

Pros & Cons

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Pros

  • Effectively tames fly-aways and maintains hairstyles all day.
  • Leaves hair perfectly controlled and sculptable.
  • Comes with a pleasant scent that users enjoy.

Ingredients

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Ingredients: Organic Helianthus Annuus (Sunflower) Seed Oil, Blend of Hydrogenated Cocos Nucifera (Coconut), Brassica Campestris (Rapeseed) and Helianthus Annuus (Sunflower) Oils, Organic Salvia Sclarea (Clary Sage) Oil, Organic Theobroma Cacao (Cocoa) Seed Butter, Organic Cocos Nucifera (Coconut) Fruit Oil, Oenocarpus Bataua (Rahua Ungurahua) Oil, Plukenetia Volubilis (Sacha Inchi) Seed Oil, Mauritia Flexuosa (Morete) Fruit Oil, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract, Gard

Control Curl Cream Styler - Rahua

Control Curl Cream Styler - Rahua
Welpr Rating
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Welpr rating icon
4.75
/5
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Certifications

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<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/bath-body-hair-makeup" target="_blank">personal care standards</a> and contains no ingredients from our no list.</p>

Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$34.00
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Product Details

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  • Formulated with plant-based ingredients for soft, touchable curls.
  • Provides moisture with shea butter and molasses, adding definition and flexibility.
  • Lightweight hold helps manage frizz and maintain desired curl shape.
  • Sulfate and paraben free, ensuring a non-toxic hair care experience.
  • Contributes to a sustainable future by helping preserve the Amazon Rainforest.

Pros & Cons

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Pros

  • Great smell that appeals to those with sensitivity.
  • Keeps curls together and frizz down without heaviness.
  • Well-suited for fine, wavy, or curly hair types.
  • Leaves hair soft and manageable.

Cons

  • May not provide enough moisture for very dry hair types.
  • Effectiveness could vary, offering limited results for some users.

Ingredients

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Ingredients: Aqua, Herbal Infusion of Aloe Barbadensis Leaf Extract*, Camellia Sinensis (Green tea) Leaf Extract*, Rosmarinus Officinalis (Rosemary) Leaf Extract*, and Robus Ideous (Raspberry) Leaf Extract*, Behentrimonium Methosulfate (Colza Oil), Oenocarpus Bataua (Rahua Ungurahua) Oil, Glyceryl Stearate, Canola Oil, Glycerin, Stearalkonium Chloride (plant derived), Butyrospermum Parkii (Shea) Butter, Saccharum Officinarum (Molasses) Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Bursera Graveolens (Palo Santo) Oil, Potassium Sorbate, Hydrolyzed Quinoa, Tocopherol (Vitamin E), Panthenol * Denotes Organic Ingredient

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Smoothing Hair Treatment - Grown Alchemist

Smoothing Hair Treatment - Grown Alchemist
Welpr Rating
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Welpr rating icon
4.6
/5
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Certifications

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<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>
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User Satisfaction

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We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$32.00
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Product Details

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  • Smoothes hair, eliminates flyaways, and protects against heat damage.
  • Fast-absorbing formula leaves hair natural, silky smooth, and hydrated.
  • Increases styling manageability and protects hair from chemical, UV, and heat stress.
  • Non-toxic, vegan, and cruelty-free with organic botanical ingredients.
  • Detangles hair without build-up, leaving it soft, supple, and straightened.

Pros & Cons

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Pros

  • Repairs and enhances hair softness effectively.
  • Leaves hair looking beautiful and styled with ease.
  • Highly recommended for hair repair and nourishment.

Cons

  • May not suit those sensitive to strong patchouli scent.

Ingredients

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Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Aqua/Water/Eau, Behentrimonium Methosulfate (*Plant), Decyl Oleate (*Plant), Sodium Lactate (*Plant), Lactic Acid (*Plant), Sodium Chloride, Glycerin (*Plant), Levulinic Acid, P-Anisic Acid (*Plant), Cetyl Alcohol (*Plant), Camellia Oleifera Seed Oil, Cetearyl Alcohol (*Plant), Behentrimonium Chloride (*Plant), Starch Hydroxypropyltrimonium Chloride (*Plant), Aloe Barbadensis Leaf Extract, Urea, Leontopodium Alpinum (Edelweiss) Extract (*Plant), Sambucus Nigra (Elderberry) Fruit Extract (*Plant), Panthenol (Pro-Vitamin B5) (*Plant), Cetrimonium Chloride (*Plant), Benzyl Alcohol, Dehydroacetic Acid, Beta Carotene (Provitamin A/Provitamine A), (*Plant), Citrus Clementina (Clementine) Peel Oil, Pogostamon Cablin (Patchouli) Leaf Oil, Polianthes Tuberosa (Tuberose) Flower Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Cedrus Atlantica (Cedarwood) Wood Oil, Benzyl Benzoate (*Plant/Plante), Geraniol (*Plant), Linalool (*Plant), Limonene (*Plant) (*Plant Derived)

Original Brazilian Keratin Hair Treatment - COCOCHOCO

Original Brazilian Keratin Hair Treatment - COCOCHOCO
Welpr Rating
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Welpr rating icon
4.55
/5
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Highlights

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This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

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We only include products on Welpr that are the best of the best. A GOOD user satisfaction score indicates the product is in the bottom third of the best products.
Est. Price
$39.90
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Product Details

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  • Formaldehyde-free Brazilian keratin treatment infused with cocoa bean extracts
  • Promotes healthy hair growth and adds volume
  • Repairs very damaged hair while providing lasting softness and shine
  • Specially formulated for blonde hair

Pros & Cons

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Pros

  • Leaves hair smooth and frizz-free, even after air drying.
  • Easy to apply at home with clear instructions and video links.
  • No formaldehyde or harsh chemicals, making it safer for health-conscious users.
  • Has a pleasant chocolatey smell, not overpowering, adding a nice touch during application.
  • Helps with hair manageability, especially for those with thick or curly hair.

Cons

  • Some users may experience strong fumes; ensure to use in a well-ventilated area.
  • Effects might not last very long for everyone, requiring additional applications for lasting results.

Ingredients

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Ingredients: Aqua, Cetyl Alcohol, Stearic Acid, Palmitic Acid, Propylene Glycol, Behentrimonium Chloride, Camellia Sinensis Leaf Water, Hamamelis Virginiana (Witch Hazel) Leaf Water, Aloe Barbadensis Leaf Water, Maris Sal, Tocopheryl Acetate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Borago Officinalis Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Hippophae Rhamnoides Oil, Calendula Officinalis Flower Extract, Caprylic/Capric Triglyceride, Butyrospermum Parkii (Shea Butter), Ascorbic Acid, Allantoin, Parfum, Squalane, Retinyl Palmitate, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Lactic Acid, Sodium Chloride, Sodium Benzoate, Potassium Sorbate

Our Product Rating System

Our Product Rating System

First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.

Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.

Finally, we run all this information through an algorithm that calculates the Welpr Rating.

Welpr Rating:

5.0/5

The Welpr Rating takes into account 3 things:

  1. Product Safety
  2. Consumer Satisfaction
  3. Ethics & Environment
Product safety

Part 1: Product safety

We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.

Consumer satisfaction

Part 2: Consumer satisfaction

We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).

Ethics & Environment

Part 3: Ethics & Environment

When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.

Common Harmful Chemicals in Hair Straightener & Smoothing Treatment

Chemical Name

Why it’s harmful

Phthalate

Phthalates, linked to endocrine disruption, reproductive toxicity, and cancer, are banned in the European Union but remain prevalent in U.S. cosmetics. They are widely used in personal care products, such as nail polish, fragrances, and eyelash glue and other products. A significant loophole allows phthalates to be added to fragrances without disclosure. Health concerns include endocrine disruption, developmental and reproductive toxicity, and potential carcinogenicity.

Sodium Laureth Sulfate

Sodium laureth sulfate, derived from ethoxylated lauryl alcohol, is a surfactant used in sudsy products like toothpaste, detergents, and shampoos. While it acts as a cleansing and emulsifying agent, it can sometimes contain toxic impurities such as 1,4-dioxane. This chemical has raised health concerns due to its potential to cause skin, lung, and eye irritation, organ toxicity, and, primarily because of contamination by 1,4 dioxane, cancer.

Sodium Lauryl Sulfate

Sodium Lauryl Sulfate is recognised as a skin, eye, and respiratory tract irritant according to ICSC. It may cause allergic reactions and eye irritation as stated by the HSDB. Exposure may even result in eye burns, as per CAMEO. Depending on its form - which may range from a solid (90-98% purity), to a paste (30-41%), or an aqueous solution (28-50%) - it can significantly irritate skin and eyes, with adverse effects escalating with increased concentration. Despite these hazards, it is not a skin sensitizer according to CHEMINFO, while eChemPortal: ERMA and MSDSonline endorse its classification as an irritant.

Triclosan

Triclosan is a synthetic pesticide with antibacterial properties commonly added to detergents, soaps, and various personal care products such as deodorants and toothpastes. Although it lacks the ability to combat viruses causing colds and flus, it's used in products like body washes, disinfectants, and some toothpastes to resist bacterial growth. In 2016, the FDA limited its use in antibacterial soaps, but the compound is still permitted in other products. The European Union prohibited its presence in food-contact items in 2010. Exposure to triclosan has been associated with hormone disruption, increased breast cancer risk, liver damage, and the development of resistant super-germs.

Sources: 
Benzene

Benzene is a colorless, sweet-smelling, highly flammable liquid that evaporates quickly into the air and slightly dissolves in water. It's a byproduct of both natural processes and human activities, used extensively in the U.S production of other chemicals for plastics, resins, nylon, rubbers, lubricants, dyes, detergents, drugs, and pesticides. Present in crude oil, gasoline, and cigarette smoke, benzene is also released into the air from burning coal, oil, gasoline stations, and vehicle exhaust. Short-term exposure may cause drowsiness, dizziness, and irritation, while long-term exposure leads to blood disorders, reproductive effects, and even leukemia. Benzene has been classified by EPA as a known human carcinogen, and regulations apply to various industry sectors with potentially high exposure risks.

Sources: 
Triethanolamine

Triethanolamine appears to cause occupational asthma and allergic contact dermatitis in machinists and photographers, as well as liver and kidney damage in animals with high-dose feeding. It's noted to be an irritant to the skin, eyes, and respiratory tract, with potential to cause skin sensitization, though the rate of skin sensitization in humans is low. Triethanolamine has low acute toxicity, with median oral LD50 values of 4,190-11,260 mg/kg in rats and 5,300-8,000 mg/kg in guinea pigs, and a median dermal LD50 greater than 2,000 mg/kg in rabbits. Triethanolamine is not carcinogenic, developmental toxicant, or toxic to the reproductive system. However, chronic exposure may lead to liver and kidney damage.

Diethanolamine

Diethanolamine is a chemical found in various consumer products like shampoos, cosmetics, and pharmaceuticals. Acute exposure in humans can result in irritation of the nose, throat, and skin. However, no detailed data is available on its chronic, reproductive, developmental or carcinogenic effects on humans. Studies on animals reveal that acute oral exposure can influence the liver, blood, kidney, and central nervous system, while dermal exposure has been connected with an increased incidence of liver and kidney tumors in mice. Production of first-degree burns, skin irritation, occupational asthma, kidney, and liver injury risk, and potential skin sensitization are some other adverse effects associated with diethanolamine.

Phenoxyethanol

2-Phenoxyethanol is a hazardous substance toxic by all routes of exposure, and is used widely in products like cosmetics, soaps, and inks, among others. The effects of exposure to this faintly aromatic, colorless, oily liquid can include eye irritation, headaches, tremors, and CNS depression. It's crucial to rinse exposed eyes with tepid water for at least 15 minutes and to wash exposed skin thoroughly with soap and water in case of contact. The substance requires preheating before ignition can occur, and if involved in a fire, gentle water spray can extinguish the fire by inducing frothing.

Methylisothiazolinone

Methylisothiazolinone can reportedly cause allergic contact dermatitis in workers who interact with products containing it. This substance is recognized as a contact allergen for consumers using cosmetics that include it. It can cause skin burns and sensitization, and inhaling it may lead to corrosive injuries in the upper respiratory tract and lungs. Ingesting this substance is harmful, and inhalation is toxic. This preservative is linked to the category of isothiazolinones.

Sources: 
Isopropyl Alcohol

Isopropyl alcohol has been shown to cause narcosis in animals during acute studies, as cited by ACGIH. However, according to research by Zimmerman, it is not hepatotoxic in either experimental animal studies or in human exposures. It's known to be a skin, eye, and respiratory tract irritant, and if inhaled in high concentrations, it can cause CNS depression, as indicated by the ICSC.

Octinoxate

Octinoxate, commonly found in various cosmetic and personal care products such as hair color products, sunscreen, lipstick, and skin creams, is an endocrine disruptor that mimics estrogen and can affect thyroid function. It has been detected in human urine, blood, and breast milk, indicating systemic exposure. Octinoxate's potential health concerns include its impact on cell proliferation in response to estrogen exposure, disruptions in thyroid hormones, alterations in reproductive systems, and adverse effects on the development of male and female fetuses, as well as their offspring.

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Authors

Camille May, Product Curator

Hey, I’m Camille—co-creator of Welpr and your go-to guide for all things clean living. After selling my last company in the health food space, I went non-toxic to heal an autoimmune condition. It did wonders for my health, but navigating which products to buy wasn’t easy. We built Welpr to make that journey feel a bit easier.  When I’m not working on Welpr, you’ll usually find me in the sauna, sipping a raw milk latte while doing a puzzle, or walking with my pit bull Romeo in my hometown of Austin, TX.

Olushola M. Awoyemi, Medical Reviewer

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology, risk assessment, and management, with experience spanning across institutions like the US EPA, US FDA, NIEHS, USDA, UNEP, WHO, and possibly within Fortune 100 companies in the Chemical, Healthcare, Pharmaceutical, Consumer goods, or IT sectors.

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