The Welpr Rating is determined by a scoring formula. The formula takes into account the products safety, user satisfaction, and eco-ethical standing. Click here to learn more.

What we look for:

  • Fluoride-free formulas with safer alternatives like hydroxyapatite or baking soda
  • Food-grade ingredients with no artificial dyes, flavors, or sweeteners
  • No sulfates, parabens, PEGs, or triclosan
  • Full transparency with every ingredient clearly disclosed

View our full standards here.

Our Methodology and Ratings

Find Non-Toxic Toothpaste

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Natural Toothpaste - Davids

Natural Toothpaste - Davids
Welpr Rating
tooltip icon
Welpr rating icon
4.95
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/oral-care" target="_blank">oral care standards</a> and is free from fluoride, harsh surfactants, and anything on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/711422-Davids_Premium_Natural_Toothpaste_Natural_Peppermint/" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#leaping-bunny" target="_blank">Leaping Bunny certification</a> assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System.</p>

Highlights

tooltip icon
This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$9.95
price-icon-1price-icon-2price-icon-3

Video Review

Product Details

arrow down
  • Fluoride-free to avoid common toothpaste chemicals while effectively reducing plaque.
  • Gentle whitening with micro polishing agents to safely remove surface stains without sensitivity.
  • Formulated to restore a healthy PH balance and support natural oral microbiome.
  • Naturally derived ingredients without animal by-products or artificial additives.
  • Sustainably packaged in a recyclable metal tube to reduce plastic waste.

Pros & Cons

arrow down

Pros

  • Fluoride-free and gentle on sensitive teeth.
  • Leaves teeth feeling clean and breath fresh.
  • Pleasant, non-overpowering mint flavor.
  • No harsh chemicals, making it a safe choice for health-conscious users.
  • Received positive feedback from dental professionals.

Cons

  • Some tubes may have excess air, leading to a less efficient use for those concerned with wastage.
  • A few users noticed that the natural texture and consistency can be a bit runny or grainy, which might take some getting used to.

Ingredients

arrow down

Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Calcium Carbonate (Limestone Abrasive), Purified Water, Sodium Bicarbonate (Baking Soda), Vegetable Glycerin, Hydrated Silica, Xylitol (Birch Derived), Sodium Cocoyl Glutamate, Carrageenan (Seaweed Extract), Mentha Piperita (Peppermint) Oil, Mentha Gracilis (Scotch Spearmint) Oil, Mentha Spicata Herb (Spearmint) Oil, Illicium Verum (Anise) Fruit Oil, Citrus Aurantium Amara (Orange) Peel Oil, Stevia (Leaf Extract)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Fluoride Free Whitening Toothpaste - Attitude

Fluoride Free Whitening Toothpaste - Attitude
Welpr Rating
tooltip icon
Welpr rating icon
4.95
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/oral-care" target="_blank">oral care standards</a> and is free from fluoride, harsh surfactants, and anything on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/986788-ATTITUDE_Toothpaste_Fluoride_Free_Whitening/" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>

Highlights

tooltip icon
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$8.09
price-icon-1price-icon-2price-icon-3

Video Review

Product Details

arrow down
  • Certified by the Environmental Working Group for using clean, non-toxic ingredients.
  • Fluoride-free and free from artificial sweeteners, dyes, and flavors for a worry-free brushing experience.
  • Formulated with green tea extract and hydroxyapatite to whiten teeth and strengthen enamel.
  • Peppermint flavor provides a refreshing and clean feeling with every use.
  • Vegan and consciously packaged to reduce environmental impact.

Pros & Cons

arrow down

Pros

  • Offers a clean ingredient list, free from harmful chemicals.
  • Provides a fresh and refreshing taste that leaves the mouth feeling clean.
  • Vegan, cruelty-free, and fluoride-free, perfect for a natural lifestyle.
  • Effectively whitens teeth and is EWG approved.

Cons

  • Some users may find it lacks the strong flavor needed for lasting fresh breath.
  • May not be suitable for those with sensitive teeth.

Ingredients

arrow down

Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Sorbitol, Aqua, Glycerin, Hydrated Silica, Sodium Methyl Cocoyl Taurate, Mentha Piperita (Peppermint/Menthe Poivrée) Oil, Xanthan Gum, Citric Acid, Stevia Rebaudiana Leaf/Stem Extract, Sodium Benzoate, Carica Papaya (Papaya) Leaf Extract, Camellia Sinensis (Green Tea) Leaf Extract, Potassium Sorbate, Hydroxyapatite, Sodium Chloride, D-Limonene

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Fluoride Free Sensitive Toothpaste - Attitude

Fluoride Free Sensitive Toothpaste - Attitude
Welpr Rating
tooltip icon
Welpr rating icon
4.95
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/oral-care" target="_blank">oral care standards</a> and is free from fluoride, harsh surfactants, and anything on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/993654-ATTITUDE_Toothpaste_Fluoride_Free_Sensitive/" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>

Highlights

tooltip icon
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$7.75
price-icon-1price-icon-2price-icon-3

Product Details

arrow down
  • Certified by the Environmental Working Group for having clean, safe ingredients.
  • Formulated without fluoride, SLS, dyes, artificial sweeteners, and artificial flavors.
  • Helps remove plaque while freshening breath with sodium fluoride, green tea extract, and baking soda.
  • Delivers a crisp, sweet spearmint taste for a fresh breath boost anytime.
  • Vegan and sustainable, avoiding excess packaging to reduce environmental impact.

Pros & Cons

arrow down

Pros

  • Highly effective for sensitive teeth, providing relief for those in discomfort.
  • Made with clean ingredients, catering to health-conscious users.
  • Cleans teeth thoroughly, leaving a slick and fresh feel.
  • Safe option for adults and kids, adding versatility for families.

Cons

  • Some users may find the taste different or not to their liking.
  • A few users noted a runny consistency, which could affect application.

Ingredients

arrow down

Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Active Ingredient: Potassium Nitrate 5%, Inactive Ingredients: Sorbitol, Aqua, Glycerin, Hydrated Silica, Sodium Methyl Cocoyl Taurate, Gaultheria Procumbens (Wintergreen / Th Des Bois) Leaf Oil, Xanthan Gum, Citric Acid, Stevia Rebaudiana Leaf/Stem Extract, Sodium Benzoate, Carica Papaya (Papaya) Leaf Extract, Camellia Sinensis (Green Tea) Leaf Extract, Potassium Sorbate, Sodium Chloride, D-Limonene

BR Certified Organic Toothpaste (Pack of 2) - Essential Oxygen

BR Certified Organic Toothpaste (Pack of 2) - Essential Oxygen
Welpr Rating
tooltip icon
Welpr rating icon
4.9
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/oral-care" target="_blank">oral care standards</a> and is free from fluoride, harsh surfactants, and anything on our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-3</a> feature a moderate potential hazard rating and fair ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/932017-Essential_Oxygen_Br_Organic_Toothpaste_Peppermint_2020_formulation/" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#usda-organic" target="_blank">USDA Organic certification</a> confirms that agricultural products meet strict organic standards, ensuring sustainable practices from farm to consumer. <a href="https://organic.ams.usda.gov/integrity/CP/OPP?cid=63&nopid=6220005254&ret=Home&retName=Home" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#certified-b-corp" target="_blank">B Corp certification</a> indicates that a company meets high social and environmental standards.</p>

Highlights

tooltip icon
This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$20.77
price-icon-1price-icon-2price-icon-3

Product Details

arrow down
  • Promotes healthier gums with a blend of hydrogen peroxide, aloe, and organic essential oils.
  • Offering the lowest abrasiveness rating for a toothpaste, it helps minimize tooth sensitivity and enamel erosion.
  • Made without fluoride, glycerin, sugars, or sodium lauryl sulfate to ensure a natural, non-toxic formula.
  • Supports environmental wellness with an oxygen-based formula and sustainable packaging.
  • Complies with dietary preferences being non-GMO, vegan, and gluten-free.

Pros & Cons

arrow down

Pros

  • Free from toxic chemicals such as fluoride and heavy metals.
  • Cleans teeth effectively, leaving them feeling fresh and looking whiter.
  • Contains safe, natural, and organic ingredients, perfect for health-conscious users.

Cons

  • Some users may find the flavor mild and the texture less foamy than typical toothpaste, which might disappoint those expecting a strong minty taste.
  • A few users experienced packaging inconsistencies or found it necessary to use more product than usual.

Ingredients

arrow down

Ingredients: Aloe Vera Gel (Aloe Barbadensis), Hydrogen Peroxide, Xanthan Gum (Xanthomonas Campestris), Guar Gum (Cyamopsis Tetragonoloba), Coconut Oil (Cocos Nucifera), Peppermint Oil (Mentha Piperita), Spearmint Leaf Oil (Mentha Spicata), Stevia (Stevia Rebaudiana Leaf Powder), Lemon Peel Oil (Citrus Medica Limonum), Rosemary Leaf Oil (Rosmarinus Officinalis), Clove Bud Oil (Eugenia Caryophyllus), Cinnamon Leaf Oil (Cinnamomum Zeylanicum), Wintergreen Oil (Gaultheria Procumbens), Eucalyptus Leaf Oil (Eucalyptus Globulus), Frankincense Oil (Boswellia Carterii), Coconut Flour, Calcium Phosphate

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Remineralizing Toothpaste - Uncle Harry's

Remineralizing Toothpaste - Uncle Harry's
Welpr Rating
tooltip icon
Welpr rating icon
4.9
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/oral-care" target="_blank">oral care standards</a> and is free from fluoride, harsh surfactants, and anything on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#usda-organic" target="_blank">USDA Organic certification</a> confirms that agricultural products meet strict organic standards, ensuring sustainable practices from farm to consumer.</p>
<p>The <a href="https://www.welpr.com/certifications#leaping-bunny" target="_blank">Leaping Bunny certification</a> assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System.</p>

Highlights

tooltip icon
This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is made with organic materials, reducing exposure to pesticides and chemicals linked to hormone, fertility, and neurological issues.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$23.95
price-icon-1price-icon-2price-icon-3

Video Review

Product Details

arrow down
  • Eliminates bad breath with fresh peppermint and mineral clays for all-day freshness.
  • Nourishes teeth with calcium, magnesium, and phosphorus to promote healthier enamel.
  • Polishes and whitens teeth naturally without harsh chemicals.
  • Made with sustainable, minimally processed ingredients for a health-conscious choice.
  • Free from fluoride, SLS, gluten, glycerin, and artificial preservatives for peace of mind.

Pros & Cons

arrow down

Pros

  • Contains clean, natural ingredients, offering peace of mind for health-conscious families.
  • Provides a long-lasting minty fresh feeling and is effective in whitening teeth.
  • Non-foaming formula helps alleviate sensitivity, while promoting oral health and a clean mouth.
  • A little goes a long way, making it a sustainable choice for regular use.
  • Packaged in a glass jar, aligning with environmentally-friendly values.

Cons

  • Some users may find the taste and texture initially strong or salty, potentially requiring an adjustment period.
  • Contains a trace amount of lead due to bentonite clay, which could be a consideration for those concerned about cumulative exposure.

Ingredients

arrow down

Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Bentonite Clay, Calcium Carbonate, Colloidal Silver Water, Sea Salt, Alkalizing Ionic Minerals, Mustard Seed, Natural Menthol, Pure Essential Oils Of Peppermint, Eucalyptus, Clove, Wintergreen, And Oregano

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Toothpaste - With My

Toothpaste - With My
Welpr Rating
tooltip icon
Welpr rating icon
4.9
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/oral-care" target="_blank">oral care standards</a> and is free from fluoride, harsh surfactants, and anything on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG Verified certification</a> indicates that a product meets rigorous health and environmental safety standards, provide full ingredient transparency, and avoid harmful substances. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/732092-WITH_MY_Spearmint_Toothpaste/" target="_blank">Source</a>.</p>
<p>The <a href="https://www.welpr.com/certifications#peta-certified" target="_blank">PETA certification</a> identifies cosmetics, personal-care, and household products as cruelty-free ensuring no animal testing or animal-derived ingredients are used worldwide.</p>

Highlights

tooltip icon
This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from heavy metals like lead and cadmium, which can build up in the body and are linked to developmental, reproductive, and organ toxicity.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free from phthalates, a type of plasticizer linked to hormone disruption and reduced fertility.
This product is free from formaldehyde and formaldehyde-releasing agents, preservatives that release toxic gas linked to cancer, allergies, and skin irritation.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.
This product is free from parabens, a class of preservatives linked to hormone disruption and breast cancer.

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$9.50
price-icon-1price-icon-2price-icon-3

Product Details

arrow down
  • Made with natural and organic ingredients, ensuring a safe brushing experience.
  • Free from parabens, SLS, triclosan, microbeads, color additives, and fluoride.
  • Cruelty-free and vegan, certified by PETA and the Vegan Society.
  • Donates 10% of profits to provide essentials like water and education for those in need.
  • Packed in sustainable, FSC certified, or recycled packaging materials.

Pros & Cons

arrow down

Pros

  • EWG-verified with ingredients that are better for you.
  • Enjoyable minty flavor and gel consistency that pleases adults and children.
  • Leaves teeth squeaky clean without promoting sensitivity.
  • Free of harmful chemicals, including fluoride.

Cons

  • Some users may experience packaging issues with the aluminum seal.

Ingredients

arrow down

Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Spearmint Oil, Tea Tree Oil, Hydrated Silica, Tocopheryl Acetate, Organic Rosemary Extract, Pomegranate Extract, Mugwort Extract, Mastic Oil, Quince Extract, Green Tea Extract, Licorice Extract, Peony Root Extract, Hinoki Oil, Eucalyptus Oil, Xylitol, Sorbitol, Aqua, Chamomile Extract, Sesame Leaf Extract, Sodium Methyl Cocoyl Taurate, Menthol, Baking Soda, Stevioside, Cellulose Gum, Organic Calendula Extract

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

NOBS Toothpaste Tablets - biom

NOBS Toothpaste Tablets - biom
Welpr Rating
tooltip icon
Welpr rating icon
4.8
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/oral-care" target="_blank">oral care standards</a> and is free from fluoride, harsh surfactants, and anything on our no list.</p>

Highlights

tooltip icon
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$19.99
price-icon-1price-icon-2price-icon-3

Product Details

arrow down
  • Fluoride-free and promotes remineralization for long-term dental protection.
  • Eco-friendly, housed in plastic-free, BPA-free glass packaging.
  • Travel-friendly tablets comply with TSA's liquid limits for easy, stress-free transport.
  • Minimalist formula that avoids plastics, synthetic preservatives, and harmful chemicals.
  • Made with nano hydroxyapatite to restore enamel and freshen breath.

Pros & Cons

arrow down

Pros

  • Reduces tooth sensitivity and strengthens enamel effectively.
  • Minty fresh clean that isn't overpowering.
  • Eco-friendly, travel-friendly, and free from fluoride and plastic.
  • Easy to use and carry—no mess or TSA issues.
  • Vegan and made from non-toxic ingredients.

Cons

  • Some users experienced inconsistent tablet texture.
  • A very strong mint flavor may not be for everyone.

Ingredients

arrow down

Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Xylitol, Mentha Piperita L (Peppermint), Microcrystalline Cellulose, Calcium Carbonate, Anionic Surfactant From Coconut Oil, Calcium Hydroxyapatite (Nanohydroxyapatite 5%), Silica Dioxide, Xanthan Gum, Sodium Cocoyl Isethionate, Ammonium Glycyrrhizinate (Licorice Root), Menthol, Zinc Citrate, Sodium Bicarbonate

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Organic Activated Charcoal Whitening Toothpaste - Butter Me Up Organics

Organic Activated Charcoal Whitening Toothpaste - Butter Me Up Organics
Welpr Rating
tooltip icon
Welpr rating icon
4.8
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/oral-care" target="_blank">oral care standards</a> and is free from fluoride, harsh surfactants, and anything on our no list.</p>
<p>Products rated <a href="https://www.welpr.com/certifications#ewg" target="_blank">EWG-2</a> feature a low potential hazard rating and good or robust ingredient transparency. EWG ratings may change. Check the source for most up to date rating. <a href="https://www.ewg.org/skindeep/products/1028532-Butter_Me_Up_Organics_Organic_Activated_Charcoal_Toothpaste/" target="_blank">Source</a>.</p>

Highlights

tooltip icon
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This brand uses sustainable packaging to reduce waste and environmental impact.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is cruelty-free, meaning it was not tested on animals—look for certification from Leaping Bunny or PETA to verify the claim.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$12.00
price-icon-1price-icon-2price-icon-3

Product Details

arrow down
  • Made with organic natural ingredients for a clean, healthy mouth.
  • Activated charcoal helps whiten teeth and remove toxins naturally.
  • Free from toxic substances, making it safe for all ages.
  • Simple, edible ingredient list ensures peace of mind.

Pros & Cons

arrow down

Pros

  • Emphasizes clean ingredients that appeal to health-conscious users.
  • Easy to apply for those exploring alternatives to traditional toothpaste tubes.
  • Leaves teeth feeling very clean after use.

Cons

  • The taste may not appeal to everyone and could require some adjustment.
  • Might not provide the bright whitening effect some users seek.

Ingredients

arrow down

Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Calcium Citrate, Sodium Bicarbonate, Coconut Oil*, Peppermint Oil*, Vegetable Glycerin*, Activated Charcoal From Coconut Skins* *Indicates Certified Organic

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Whitening Complete Care Toothpaste - Himalaya Botanique

Whitening Complete Care Toothpaste - Himalaya Botanique
Welpr Rating
tooltip icon
Welpr rating icon
4.75
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/oral-care" target="_blank">oral care standards</a> and is free from fluoride, harsh surfactants, and anything on our no list.</p>

Highlights

tooltip icon
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. An EXCELLENT user satisfaction score indicates the product is in the top third of the best products.
Est. Price
$6.99
price-icon-1price-icon-2price-icon-3

Product Details

arrow down
  • Fluoride-free toothpaste for whiter teeth and fresher breath.
  • Contains plant enzymes from papaya and pineapple for removing surface stains.
  • Neem helps keep the mouth clean and pomegranate reduces plaque.
  • Mint flavor with no artificial colors or flavors for a refreshing clean.
  • Vegan and cruelty-free with no fluoride, gluten, triclosan, or SLS.

Pros & Cons

arrow down

Pros

  • Fluoride-free, using natural ingredients for peace of mind.
  • Leaves mouth feeling clean with a refreshing minty flavor.
  • Gently whitens teeth, suitable for sensitive users.
  • Foams well without harsh chemicals, offering a satisfying clean.
  • SLS-free, making it a healthier choice for those avoiding certain chemicals.

Cons

  • Some users find the mint flavor too strong or bracing.
  • A few experienced increases in tartar when switching from fluoride-based toothpaste.

Ingredients

arrow down

Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Calcium Carbonate, Xylitol, Water (Aqua), Vegetable Glycerin (From Vegetable Oils), Silica, Lauryl Glucoside (From Coconut Oil), Stevia Rebaudiana (Stevia) Extract, Xanthan Gum, Flavor (From Essential Oils And Botanicals), Sodium Bicarbonate, Sodium Cocoyl Glutamate & Disodium Cocoyl Glutamate (From Amino Acids And Vegetable Oil), Menthol (From Peppermint Leaves), Sodium Chloride, Zinc Citrate, Thymol (From Thyme Leaf Oil), Melia Azadirachta (Neem) Leaf Extract, Bromelain (From Pineapple), Punica Granatum (Pomegranate) Fruit Extract*, Embelia Ribes (Vidanga) Fruit Extract*, Terminalia Chebula (Chebulic Myrobalan) Fruit Extract*, Terminalia Bellerica (Belleric Myrobalan) Fruit Extract*, Phyllanthus Emblica (Amla) Fruit Extract*, Acacia Arabica (Indian Gum Arabic Tree) Bark Extract*, Papain (From Papaya)

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Purity Toothpaste - Better & Better

Purity Toothpaste - Better & Better
Welpr Rating
tooltip icon
Welpr rating icon
4.75
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/oral-care" target="_blank">oral care standards</a> and is free from fluoride, harsh surfactants, and anything on our no list.</p>
<p>The <a href="https://www.welpr.com/certifications#leaping-bunny" target="_blank">Leaping Bunny certification</a> assures that products are genuinely cruelty-free, verified through rigorous audits and a comprehensive Supplier Monitoring System.</p>

Highlights

tooltip icon
This product is vegan, meaning it contains no animal-derived ingredients—look for a certification like PETA or Vegan.org to verify the claim.
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
The Made in USA label indicates that a product has substantial U.S. content and manufacturing.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$19.99
price-icon-1price-icon-2price-icon-3

Product Details

arrow down
  • Made with clean, non-toxic, and vegan ingredients for a healthier oral care routine.
  • Contains no harsh abrasives, GMOs, artificial flavors, colors, or preservatives.
  • Whitening toothpaste featuring safe and gentle ingredients to help brighten your smile.
  • Freshens breath with a blend of organic spearmint, peppermint, and menthol.
  • Packaged in carbon-neutral, BPA-free, and recyclable tubes to minimize environmental impact.

Pros & Cons

arrow down

Pros

  • Contains vitamin D and is fluoride-free, ideal for health-conscious users.
  • Offers a fresh, minty taste without strong artificial flavors.
  • Naturally formulated without harsh chemicals, focusing on environmental impact.
  • Suitable for those with sensitive teeth, providing a gentle yet effective clean.
  • Committed to using natural ingredients and eco-friendly packaging.

Cons

  • Some users find the toothpaste consistency to be too runny, making it difficult to use.
  • The tube may feel underfilled, leading to a shorter product lifespan for frequent users.

Ingredients

arrow down

Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Organic Coconut Oil, Organic Blue Agave, Organic Stevia, Organic Menthol, Organic Xylitol, Organic Spearmint, Organic Peppermint, Salt, And Baking Soda

Third-party certifications are key indicators of a product's safety, ethics, and environmental impact. Click the icon to verify the certification.

Highlights aren't always verifiable, so you're trusting the brand when they say "lead free", etc. If the highlight icon is "clickable", it means we've verified the highlight.

User satisfaction is calculated using online reviews and a Bayesian average across all personal care and cosmetic products on Welpr.

Dirty Mouth Natural Alkalizing Toothpaste - Primal Life Organics

Dirty Mouth Natural Alkalizing Toothpaste - Primal Life Organics
Welpr Rating
tooltip icon
Welpr rating icon
4.7
/5
tooltip icon

Certifications

tooltip icon
<p>This product is <a href="https://www.welpr.com/certifications#welpr-approved" target="_blank">Welpr Approved</a>, meaning it has been vetted against our <a href="https://www.welpr.com/how-we-vet-products/oral-care" target="_blank">oral care standards</a> and is free from fluoride, harsh surfactants, and anything on our no list.</p>

Highlights

tooltip icon
This product is free from harsh sulfates like SLS and SLES, which can strip skin and scalp and trigger irritation.
This product is free from synthetic dyes that may irritate skin or cause behavioral issues.
This product is free of fluoride, a controversial additive linked to thyroid and neurological concerns.

User Satisfaction

tooltip icon
We only include products on Welpr that are the best of the best. A GREAT user satisfaction score indicates the product is in the middle third of the best products.
Est. Price
$23.41
price-icon-1price-icon-2price-icon-3

Product Details

arrow down
  • Promotes remineralization with nano-hydroxyapatite for stronger teeth.
  • Uses natural clays and essential oils for effective whitening and cleaning.
  • Made with organic ingredients to invigorate and refresh your mouth.
  • Free from harmful additives, foaming agents, and artificial flavors.
  • Supports cavity reduction and improves overall oral health.

Pros & Cons

arrow down

Pros

  • Helps with teeth sensitivity and leaves your mouth feeling good.
  • Dental reports have improved significantly for some users.
  • Some users report visibly whiter teeth after consistent use.

Cons

  • Some users find the taste and texture unappealing.
  • Clogging and messiness can be a concern for certain users.

Ingredients

arrow down

Ingredients can vary by product variation and may change at any time by the manufacturer. For the most complete and up-to-date list of ingredients, refer to the product packaging.


To analyze individual ingredients, use INCIDecoder.


Ingredients: Bentonite Clay, White Kaolin Clay, French Green Clay, Baking Soda Without Aluminum, Hydroxyapatite, Colloidal Silver, And Essential Oils

Our Product Rating System

Our Product Rating System

First, Camille (co-creator of Welpr) hand picks cleaner product options from a variety of sources.

Next, we collect information about each product's safety, consumer satisfaction, and eco-ethical standing.

Finally, we run all this information through an algorithm that calculates the Welpr Rating.

Welpr Rating:

5.0/5

The Welpr Rating takes into account 3 things:

  1. Product Safety
  2. Consumer Satisfaction
  3. Ethics & Environment
Product safety

Part 1: Product safety

We evaluate safety information from 3rd party organizations (e.g. EWG, Made Safe, etc.). Instead of relying solely on any one of these companies for safety information, we assess all of them.

Consumer satisfaction

Part 2: Consumer satisfaction

We scour the web for consumer ratings and reviews to verify products are not only cleaner options, but also effective. Products can either be Above Average, Average, or Below average for their respective category (e.g. cleaning products).

Ethics & Environment

Part 3: Ethics & Environment

When you buy a product, you’re supporting that company with your dollars. We believe it’s important to support ethical companies, so we pool together certifications that verify a company's ethics and environmental impact.

Common Harmful Chemicals in Toothpaste

Chemical Name

Why it’s harmful

Phenoxyethanol

2-Phenoxyethanol is a hazardous substance toxic by all routes of exposure, and is used widely in products like cosmetics, soaps, and inks, among others. The effects of exposure to this faintly aromatic, colorless, oily liquid can include eye irritation, headaches, tremors, and CNS depression. It's crucial to rinse exposed eyes with tepid water for at least 15 minutes and to wash exposed skin thoroughly with soap and water in case of contact. The substance requires preheating before ignition can occur, and if involved in a fire, gentle water spray can extinguish the fire by inducing frothing.

Titanium Dioxide

The study on 1,576 U.S. workers exposed to TiO2 for over a year from 1956 to 1985 showed no increase in lung cancer or chronic respiratory disease, and no cases of pulmonary fibrosis. Cases of pulmonary fibrosis related to TiO2 exposure have been reported, possibly due to silica contamination. There are no listed effects for short-term or long-term exposure. Although NIOSH recognises ultrafine TiO2 as a potential occupational carcinogen, data is insufficient to classify fine TiO2 similarly. Epidemiological studies do not provide clear evidence of lung cancer risks from TiO2 dust exposure.

Diethanolamine

Diethanolamine is a chemical found in various consumer products like shampoos, cosmetics, and pharmaceuticals. Acute exposure in humans can result in irritation of the nose, throat, and skin. However, no detailed data is available on its chronic, reproductive, developmental or carcinogenic effects on humans. Studies on animals reveal that acute oral exposure can influence the liver, blood, kidney, and central nervous system, while dermal exposure has been connected with an increased incidence of liver and kidney tumors in mice. Production of first-degree burns, skin irritation, occupational asthma, kidney, and liver injury risk, and potential skin sensitization are some other adverse effects associated with diethanolamine.

Sodium Laureth Sulfate

Sodium laureth sulfate, derived from ethoxylated lauryl alcohol, is a surfactant used in sudsy products like toothpaste, detergents, and shampoos. While it acts as a cleansing and emulsifying agent, it can sometimes contain toxic impurities such as 1,4-dioxane. This chemical has raised health concerns due to its potential to cause skin, lung, and eye irritation, organ toxicity, and, primarily because of contamination by 1,4 dioxane, cancer.

Triclosan

Triclosan is a synthetic pesticide with antibacterial properties commonly added to detergents, soaps, and various personal care products such as deodorants and toothpastes. Although it lacks the ability to combat viruses causing colds and flus, it's used in products like body washes, disinfectants, and some toothpastes to resist bacterial growth. In 2016, the FDA limited its use in antibacterial soaps, but the compound is still permitted in other products. The European Union prohibited its presence in food-contact items in 2010. Exposure to triclosan has been associated with hormone disruption, increased breast cancer risk, liver damage, and the development of resistant super-germs.

Sources: 
about icon

Authors

Camille May, Product Curator

Hey, I’m Camille—co-creator of Welpr and your go-to guide for all things clean living. After selling my last company in the health food space, I went non-toxic to heal an autoimmune condition. It did wonders for my health, but navigating which products to buy wasn’t easy. We built Welpr to make that journey feel a bit easier.  When I’m not working on Welpr, you’ll usually find me in the sauna, sipping a raw milk latte while doing a puzzle, or walking with my pit bull Romeo in my hometown of Austin, TX.

Olushola M. Awoyemi, Medical Reviewer

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology, risk assessment, and management, with experience spanning across institutions like the US EPA, US FDA, NIEHS, USDA, UNEP, WHO, and possibly within Fortune 100 companies in the Chemical, Healthcare, Pharmaceutical, Consumer goods, or IT sectors.

Get "The Welpr Blueprint" Mini-Course

Go non-toxic, fast. Without the overwhelm. We'll guide you through the swaps that'll make the biggest difference on your health.