Product image coming soon
Made For Locs
Apple Cider Vinegar Shampoo
Est. PricePrice unavailable
8.2
Performance
Ingredient Safety
Fails the Welpr Standard
As an Amazon Associate, we earn from qualifying purchases. Affiliate links do not affect our ratings. Learn more.
Best Non-Toxic Shampoos
We vetted shampoos against the Welpr Standard and here are our top picks.
Cofounder & Product Curator
Medical Reviewer, PhD
Here's what we look for:
- Formulas made with natural or synthetic ingredients that meet our standard
- Free from parabens, PEGs, phthalates, harsh sulfates, BHA/BHT, artificial dyes, formaldehyde and formaldehyde-releasing ingredients, and undisclosed fragrance
- Minimal, well-chosen preservatives
- Trusted third-party certifications when available
- Transparent sourcing, ingredients, and manufacturing practices
Best Non-Toxic Shampoos
On Welpr, terms like "non-toxic," "safer," "cleaner," "healthier," and "vetted" are editorial labels based on our own standard for product assessment. They are not guarantees, certifications, or medical claims. Learn more.
Free email mini-course
Welpr Blueprint: Go Non-Toxic Mini-Course
The 80/20 guide to going non-toxic the easy way.
ATTITUDE
Clarifying Hair Shampoo Lemon Leaves and White Tea
Est. PricePrice unavailable
8.2
Performance
Ingredient Safety
Fails the Welpr Standard
Buy Now
on Amazon
Ethique
Clarifying Shampoo Bar
Est. PricePrice unavailable
9.0
Performance
Ingredient Safety
Fails the Welpr Standard
Buy Now
on Amazon
Product image coming soon
Up North Naturals
Clean Curls Cleanser
Est. PricePrice unavailable
8.1
Performance
Ingredient Safety
Fails the Welpr Standard
under luna
Clear Shampoo
Est. Price$49.95
8.5
Performance
Ingredient Safety
Meets the Welpr Standard
Buy Now
on Amazon
Free From
Highlights
Vegan
Cruelty-free
Breastfeeding safe
Essential oil-free
Recyclable packaging
For Scalp care
Liquid
Product image coming soon
Pura d'or
Curly & Classy Shampoo
Est. PricePrice unavailable
8.8
Performance
Ingredient Safety
Fails the Welpr Standard
Product image coming soon
Jupiter
Daily Hydration Hydrating Shampoo
Est. PricePrice unavailable
8.0
Performance
Ingredient Safety
Fails the Welpr Standard
BOYZZ ONLY
Daily Shampoo
Est. PricePrice unavailable
7.3
Performance
Ingredient Safety
Fails the Welpr Standard
Buy Now
on Amazon
HiBAR
Fragrance Free Shampoo
Est. PricePrice unavailable
8.5
Performance
Ingredient Safety
Fails the Welpr Standard
Buy Now
on Amazon
Pura d'or
Hair Thinning Therapy Shampoo
Est. PricePrice unavailable
8.8
Performance
Ingredient Safety
Fails the Welpr Standard
Buy Now
on Amazon
Product image coming soon
California Naturals
Re:GRO Shampoo
Est. PricePrice unavailable
7.9
Performance
Ingredient Safety
Fails the Welpr Standard
Product image coming soon
Pura d'or
Restore & Renew Shampoo
Est. PricePrice unavailable
9.0
Performance
Ingredient Safety
Fails the Welpr Standard
Product image coming soon
Wellnesse
Restoring Shampoo
Est. PricePrice unavailable
8.2
Performance
Ingredient Safety
Fails the Welpr Standard
Ethique
Scalp Health Shampoo Bar
Est. PricePrice unavailable
9.0
Performance
Ingredient Safety
Fails the Welpr Standard
Buy Now
on Amazon
Product image coming soon
Briogeo Hair Care
Scalp Revival MegaStrength+ Dandruff Relief Charcoal Shampoo
Est. PricePrice unavailable
8.5
Performance
Ingredient Safety
Fails the Welpr Standard
Neutrogena
Scalp Therapy Anti-Dandruff Medicated Shampoo
Est. PricePrice unavailable
8.2
Performance
Ingredient Safety
Fails the Welpr Standard
Buy Now
on Amazon
Cloud
Shampoo for Dry or Fine Hair
Est. PricePrice unavailable
8.5
Performance
Ingredient Safety
Fails the Welpr Standard
Buy Now
on Amazon
Pura d'or
Sleek & Smooth Shampoo
Est. PricePrice unavailable
9.0
Performance
Ingredient Safety
Fails the Welpr Standard
Buy Now
on Amazon
Annmarie Skin Care
Sweet Sunrise Shampoo
Est. PricePrice unavailable
7.4
Performance
Ingredient Safety
Fails the Welpr Standard
Buy Now
on Amazon
Neutrogena
T/Sal Anti-Dandruff Shampoo
Est. PricePrice unavailable
8.5
Performance
Ingredient Safety
Fails the Welpr Standard
Buy Now
on Amazon
Neutrogena
T/Sal Therapeutic Shampoo
Est. PricePrice unavailable
8.7
Performance
Ingredient Safety
Fails the Welpr Standard
Buy Now
on Amazon
Neutrogena
T/Sal+ Anti-Dandruff Shampoo
Est. PricePrice unavailable
8.5
Performance
Ingredient Safety
Fails the Welpr Standard
Buy Now
on Amazon
Augustinus Bader
The Rich Shampoo
Est. PricePrice unavailable
7.6
Performance
Ingredient Safety
Fails the Welpr Standard
Buy Now
on Amazon
Acure
Ultra Hydrating Shampoo
Est. PricePrice unavailable
8.4
Performance
Ingredient Safety
Fails the Welpr Standard
Buy Now
on Amazon
Acure
Vivacious Volume Shampoo
Est. PricePrice unavailable
8.3
Performance
Ingredient Safety
Fails the Welpr Standard
Buy Now
on Amazon
Avalon Organics
Biotin B-Complex Therapy Shampoo
Est. Price$19.98
8.3
Performance
Ingredient Safety
Meets the Welpr Standard
Buy Now
on Amazon
Certifications
Free From
Highlights
Vegan
Cruelty-free
No synthetic fragrance
Recyclable packaging
Recycled materials
Shampoo
For Thinning hair
Product image coming soon
California Naturals
Sensitive Scalp Shampoo
Est. Price$9.99
8.3
Performance
Ingredient Safety
Meets the Welpr Standard
Certifications
Highlights
Vegan
Cruelty-free
Made in USA
Fragrance-free
Recycled materials
For Scalp care
Liquid
Sulfate-free
NĂ©cessaire
The Shampoo
Est. Price$32
7.6
Performance
Ingredient Safety
Meets the Welpr Standard
Buy Now
on Amazon
Certifications
Free From
Highlights
Vegan
Cruelty-free
EU safety standards
Hypoallergenic
Fragrance-free
No synthetic fragrance
Recyclable packaging
For Scalp care
Liquid
Sulfate-free
Innersense Organic Beauty
Pure Harmony Hairbath
Est. Price$30
8.4
Performance
Ingredient Safety
Meets the Welpr Standard
Buy Now
on Amazon
Certifications
Free From
Highlights
Cruelty-free
EU safety standards
No synthetic fragrance
For Volume
Liquid
Sulfate-free
HygieneLab
Shampoo
Est. Price$48
8.1
Performance
Ingredient Safety
Meets the Welpr Standard
Buy Now
on Amazon
Certifications
Free From
Highlights
Made in USA
Fragrance-free
No synthetic fragrance
Money-back guarantee
For Daily use
Liquid
Sulfate-free
Product image coming soon
100% PURE
Kelp and Mint Shampoo
Est. Price$38
9.1
Performance
Ingredient Safety
Meets the Welpr Standard
Discount Code
WELPRCertifications
Free From
Highlights
Vegan
Cruelty-free
Made in USA
Recyclable packaging
Recycled materials
Money-back guarantee
For Volume
Liquid
Sulfate-free
Carina Organics
Unscented Daily Moisturizing Shampoo
Est. Price$20.98
9.3
Performance
Ingredient Safety
Meets the Welpr Standard
Buy Now
on Amazon
Certifications
Free From
Highlights
Vegan
Cruelty-free
Hypoallergenic
Money-back guarantee
For Moisture
Liquid
The Seaweed Bath Co.
Gentle Shampoo
Est. Price$10.78
8.4
Performance
Ingredient Safety
Meets the Welpr Standard
Buy Now
on Amazon
Free From
Highlights
Vegan
Cruelty-free
Fragrance-free
Recycled materials
For Daily use
Liquid
Sulfate-free
Product image coming soon
Vanicream
Shampoo
Est. Price$12.45
7.7
Performance
Ingredient Safety
Meets the Welpr Standard
Certifications
Highlights
Vegan
Cruelty-free
Hypoallergenic
Fragrance-free
No synthetic fragrance
Essential oil-free
Recyclable packaging
For Scalp care
Liquid
Sulfate-free
Certifications
Free From
Highlights
Vegan
Cruelty-free
Made in USA
Hypoallergenic
No synthetic fragrance
For Daily use
Liquid
Sulfate-free
How to Swap to Non-Toxic shampoos:
Here's how to swap to non-toxic shampoos:
What to know about shampoo
Shampoo is a product you use frequently, often daily or several times a week. While it's rinsed off, it still makes direct contact with your scalp, which is one of the more absorbent areas of skin on your body.
- Welpr reviews every shampoo formula for synthetic fragrances, harsh sulfates, unnecessary preservatives, and endocrine disruptors like parabens and phthalates.
- Even rinse-off products matter because repeated use over time adds up, especially for something applied directly to your scalp.
Review what you already use
Use the Welpr Personal Care and Cosmetic Scanner to check your current shampoo. It will flag any concerning ingredients so you can see how your product stacks up against Welpr's standards.
- Start with the shampoo you use most often — if you rotate between a few, check the everyday one first.
- Look for "fragrance" or "parfum" on the ingredient label — these terms can hide undisclosed synthetic ingredients.
Use your current shampoo more safely
If you're not ready to switch yet, small adjustments can help reduce what your scalp absorbs. This is especially worth considering for shampoos you use daily.
- Rinse thoroughly for a little longer than usual to remove more residue from your scalp and hair.
- Try spacing out washes by a day — less frequent use means less overall exposure to any ingredients you'd rather avoid.
Choose a cleaner shampoo
Look for shampoos with simple, purposeful formulas. Fragrance-free is the cleanest starting point, and if scented, the fragrance should come from essential oils or plant extracts rather than synthetic sources.
- Certifications like EWG VERIFIED™ or MADE SAFE® are a good sign, but Welpr still reviews every formula individually — so look for the Welpr Approved label for the most confidence.
- Click the button above to shop Welpr Approved shampoo.
Camille May
Cofounder & Product Curator
Camille May is the co-creator of Welpr and a guide for clean living. After selling her last company in the health food space, she went non-toxic while working to heal an autoimmune condition....
Olushola M. Awoyemi
Medical Reviewer, PhD
Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology,...