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Best Non-Toxic Shampoos

We vetted shampoos against the Welpr Standard and here are our top picks.

Camille May

Camille May

Cofounder & Product Curator

Olushola M. Awoyemi

Olushola M. Awoyemi

Medical Reviewer, PhD

Here's what we look for:

  • Formulas made with natural or synthetic ingredients that meet our standard
  • Free from parabens, PEGs, phthalates, harsh sulfates, BHA/BHT, artificial dyes, formaldehyde and formaldehyde-releasing ingredients, and undisclosed fragrance
  • Minimal, well-chosen preservatives
  • Trusted third-party certifications when available
  • Transparent sourcing, ingredients, and manufacturing practices

Best Non-Toxic Shampoos

On Welpr, terms like "non-toxic," "safer," "cleaner," "healthier," and "vetted" are editorial labels based on our own standard for product assessment. They are not guarantees, certifications, or medical claims. Learn more.

Carina Organics Unscented Daily Moisturizing Shampoo

Top Pick

Carina Organics

Unscented Daily Moisturizing Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Made for
Dry hair
Claims by brand
Cruelty free, Vegan, Eco Friendly, Organic, Natural
Form
Liquid
Purpose
Volumizing

8.8

Performance score

Where to buy

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California Naturals Re:GRO Shampoo

Budget Pick

California Naturals

Re:GRO Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Certified
Leaping Bunny
Made for
Fine hair, All hair types
Claims by brand
Cruelty free, Made in USA, Vegan, Natural
Form
Liquid

7.9

Performance score

Where to buy

Acure Ultra Hydrating Shampoo

Acure

Ultra Hydrating Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Certified
CarbonNeutral, Climate Neutral Certified, Leaping Bunny
Made for
Dry hair, Frizzy hair, All hair types
Claims by brand
Cruelty free, Vegan
Form
Liquid

8.7

Performance score

Where to buy

INNERSENSE Hydrating Cream Hairbath

INNERSENSE

Hydrating Cream Hairbath

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Certified
CarbonNeutral, Certified B Corp, Certified Plastic Neutral, Climate Neutral Certified, Leaping Bunny, 1% For The Planet
Made for
Dry hair, Frizzy hair, All hair types
Claims by brand
Cruelty free, Organic, Natural
Form
Liquid

8.7

Performance score

Where to buy

Acure Vivacious Volume Shampoo

Acure

Vivacious Volume Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Certified
CarbonNeutral, Climate Neutral Certified, Leaping Bunny
Made for
Fine hair, All hair types
Claims by brand
Cruelty free, Vegan
Form
Liquid
Purpose
Volumizing

8.6

Performance score

Where to buy

Ethique Scalp Health Shampoo Bar

Ethique

Scalp Health Shampoo Bar

Free From
Paraben-free, Silicone-free, SLS-free, SLES-free
Certified
Certified B Corp, Leaping Bunny, PETA Certified
Made for
Fine hair, Curly hair, Oily hair, Sensitive scalp, All hair types
Claims by brand
Cruelty free, Vegan, Plastic free
Form
Bar
Purpose
Clarifying

8.6

Performance score

Where to buy

Ethique Clarifying Shampoo Bar

Ethique

Clarifying Shampoo Bar

Free From
Paraben-free, Silicone-free, SLS-free, SLES-free
Certified
Certified B Corp, Leaping Bunny, PETA Certified
Made for
Oily hair
Claims by brand
Cruelty free, Vegan, Eco Friendly, Plastic free
Form
Bar
Purpose
Clarifying

8.6

Performance score

Where to buy

100% PURE Kelp and Mint Shampoo

100% PURE

Kelp and Mint Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Certified
Leaping Bunny, PETA Certified
Form
Liquid
Purpose
Volumizing

8.6

Performance score

Where to buy

INNERSENSE Color Awakening Hairbath

INNERSENSE

Color Awakening Hairbath

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Certified
CarbonNeutral, Certified B Corp, Certified Plastic Neutral, Climate Neutral Certified, Leaping Bunny, 1% For The Planet
Made for
Dry hair, All hair types
Claims by brand
Cruelty free, Sustainable, Organic, Natural
Form
Liquid
Purpose
Volumizing

8.5

Performance score

Where to buy

Pura d'or Sleek & Smooth Shampoo

Pura d'or

Sleek & Smooth Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Made for
Dry hair, Frizzy hair, All hair types
Claims by brand
Cruelty free, Made in USA, Vegan, Eco Friendly, Sustainable
Form
Liquid

8.5

Performance score

Where to buy

Pura d'or Curly & Classy Shampoo

Pura d'or

Curly & Classy Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Made for
Dry hair, Curly hair, Frizzy hair, Oily hair, Wavy hair
Claims by brand
Cruelty free, Made in USA
Form
Liquid
Purpose
Clarifying

8.4

Performance score

Where to buy

Pura d'or Restore & Renew Shampoo

Pura d'or

Restore & Renew Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Made for
Dry hair, All hair types
Claims by brand
Cruelty free, Made in USA, Vegan, Eco Friendly
Form
Liquid

8.4

Performance score

Where to buy

Pura d'or Hair Thinning Therapy Shampoo

Pura d'or

Hair Thinning Therapy Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Certified
USDA Organic
Made for
All hair types
Claims by brand
Cruelty free, Made in USA, Vegan, Eco Friendly, Sustainable, Organic
Form
Liquid
Purpose
Volumizing

8.3

Performance score

Where to buy

Innersense Organic Beauty Pure Harmony Hairbath

Innersense Organic Beauty

Pure Harmony Hairbath

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Certified
Certified B Corp, Certified Plastic Neutral, Leaping Bunny, 1% For The Planet
Made for
Fine hair, Frizzy hair, Oily hair
Form
Liquid
Purpose
Clarifying, Volumizing

8.3

Performance score

Where to buy

The Seaweed Bath Co. Gentle Shampoo

The Seaweed Bath Co.

Gentle Shampoo

Free From
Paraben-free, Sulfate-free, SLS-free, SLES-free, Fragrance-free
Certified
Leaping Bunny
Made for
Dry hair, Men, Sensitive scalp, All hair types
Claims by brand
Cruelty free, Vegan, Fragrance free
Form
Liquid

8.3

Performance score

Where to buy

INNERSENSE Clarity Hairbath

INNERSENSE

Clarity Hairbath

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Certified
CarbonNeutral, Certified B Corp, Certified Plastic Neutral, Climate Neutral Certified, Leaping Bunny, 1% For The Planet
Made for
Sensitive scalp, All hair types
Claims by brand
Cruelty free, Organic, Natural, Fragrance free
Form
Liquid

8.3

Performance score

Where to buy

under luna Clear Shampoo

under luna

Clear Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free, Fragrance-free
Made for
Sensitive scalp, All hair types
Claims by brand
Vegan, Fragrance free
Form
Liquid
Purpose
Clarifying

8.3

Performance score

Where to buy

ATTITUDE Clarifying Hair Shampoo Lemon Leaves and White Tea

ATTITUDE

Clarifying Hair Shampoo Lemon Leaves and White Tea

Free From
Paraben-free, Silicone-free, SLS-free, SLES-free
Certified
EWG Verified, PETA Certified
Made for
Men, Oily hair
Claims by brand
Cruelty free, Vegan, Eco Friendly, Natural
Form
Liquid
Purpose
Clarifying

8.2

Performance score

Where to buy

Cloud Shampoo for Dry or Fine Hair

Cloud

Shampoo for Dry or Fine Hair

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Certified
Leaping Bunny
Made for
Fine hair, Dry hair, All hair types
Claims by brand
Cruelty free, Vegan, Natural
Form
Liquid
Purpose
Clarifying

8.2

Performance score

Where to buy

HiBAR Fragrance Free Shampoo

HiBAR

Fragrance Free Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free, Fragrance-free
Certified
Certified Vegan, FSC Certified, Leaping Bunny
Made for
Dry hair, Frizzy hair, Sensitive scalp
Claims by brand
Vegan, Eco Friendly, Plastic free, Fragrance free
Form
Bar

8.2

Performance score

Where to buy

HygieneLab Shampoo

HygieneLab

Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free, Fragrance-free
Certified
EWG Verified
Made for
Dry hair, Men, Oily hair, Sensitive scalp, Straight hair, All hair types
Claims by brand
Made in USA, Natural
Form
Liquid

8.2

Performance score

Where to buy

Up North Naturals Clean Curls Cleanser

Up North Naturals

Clean Curls Cleanser

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Made for
Curly hair
Form
Liquid
Purpose
Anti-dandruff, Clarifying

8.2

Performance score

Where to buy

Wellnesse Restoring Shampoo

Wellnesse

Restoring Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Certified
Certified B Corp, Leaping Bunny
Made for
Curly hair, Straight hair, All hair types
Claims by brand
Made in USA, Eco Friendly
Form
Liquid

8.2

Performance score

Where to buy

Annmarie Skin Care Sweet Sunrise Shampoo

Annmarie Skin Care

Sweet Sunrise Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Certified
Leaping Bunny
Made for
Dry hair, All hair types
Form
Liquid

8.1

Performance score

Where to buy

California Naturals Sensitive Scalp Shampoo

California Naturals

Sensitive Scalp Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free, Fragrance-free
Certified
Leaping Bunny
Made for
Sensitive scalp, All hair types
Claims by brand
Cruelty free, Made in USA, Vegan, Natural, Fragrance free
Form
Liquid

8.1

Performance score

Where to buy

Made For Locs Apple Cider Vinegar Shampoo

Made For Locs

Apple Cider Vinegar Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Made for
Frizzy hair, All hair types, Locs
Claims by brand
Cruelty free, Made in USA, Vegan, Eco Friendly
Form
Liquid
Purpose
Anti-dandruff, Clarifying

8.1

Performance score

Where to buy

Jupiter Daily Hydration Hydrating Shampoo

Jupiter

Daily Hydration Hydrating Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free, Fragrance-free
Made for
Dry hair, Frizzy hair, Oily hair, All hair types
Claims by brand
Cruelty free, Made in USA, Vegan
Form
Liquid
Purpose
Anti-dandruff, Clarifying

8.1

Performance score

Where to buy

BOYZZ ONLY Daily Shampoo

BOYZZ ONLY

Daily Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Certified
EWG Verified, Leaping Bunny, PETA Certified
Made for
Dry hair, Men, Sensitive scalp
Claims by brand
Eco Friendly, Natural
Form
Liquid
Purpose
Volumizing

8.1

Performance score

Where to buy

Avalon Organics Biotin B-Complex Therapy Shampoo

Avalon Organics

Biotin B-Complex Therapy Shampoo

Free From
Paraben-free, Silicone-free, SLS-free, SLES-free
Certified
EWG Verified, Leaping Bunny, NSF
Made for
Fine hair, All hair types
Claims by brand
Cruelty free, Natural
Form
Liquid
Purpose
Volumizing

8.0

Performance score

Where to buy

Vanicream Shampoo

Vanicream

Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free, Fragrance-free
Made for
Oily hair, Sensitive scalp, All hair types
Claims by brand
Cruelty free, Vegan, Fragrance free
Form
Liquid
Purpose
Clarifying

7.8

Performance score

Where to buy

Nécessaire The Shampoo

Nécessaire

The Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free, Fragrance-free
Certified
Certified B Corp, Certified Plastic Neutral, Climate Neutral Certified, 1% For The Planet
Made for
Sensitive scalp
Claims by brand
Vegan, Fragrance free
Form
Liquid

7.5

Performance score

Where to buy

Augustinus Bader The Rich Shampoo

Augustinus Bader

The Rich Shampoo

Free From
Paraben-free, Silicone-free, Sulfate-free, SLS-free, SLES-free
Made for
Dry hair, Frizzy hair, Sensitive scalp, All hair types
Claims by brand
Vegan
Form
Liquid
Purpose
Clarifying, Volumizing

7.4

Performance score

Where to buy

How to Swap to Non-Toxic shampoos:

Here's how to swap to non-toxic shampoos:

What to know about shampoo

Shampoo is a product you use frequently, often daily or several times a week. While it's rinsed off, it still makes direct contact with your scalp, which is one of the more absorbent areas of skin on your body.

  • Welpr reviews every shampoo formula for synthetic fragrances, harsh sulfates, unnecessary preservatives, and endocrine disruptors like parabens and phthalates.
  • Even rinse-off products matter because repeated use over time adds up, especially for something applied directly to your scalp.

Review what you already use

Use the Welpr Personal Care and Cosmetic Scanner to check your current shampoo. It will flag any concerning ingredients so you can see how your product stacks up against Welpr's standards.

  • Start with the shampoo you use most often — if you rotate between a few, check the everyday one first.
  • Look for "fragrance" or "parfum" on the ingredient label — these terms can hide undisclosed synthetic ingredients.

Use your current shampoo more safely

If you're not ready to switch yet, small adjustments can help reduce what your scalp absorbs. This is especially worth considering for shampoos you use daily.

  • Rinse thoroughly for a little longer than usual to remove more residue from your scalp and hair.
  • Try spacing out washes by a day — less frequent use means less overall exposure to any ingredients you'd rather avoid.

Choose a cleaner shampoo

Look for shampoos with simple, purposeful formulas. Fragrance-free is the cleanest starting point, and if scented, the fragrance should come from essential oils or plant extracts rather than synthetic sources.

  • Certifications like EWG VERIFIEDâ„¢ or MADE SAFE® are a good sign, but Welpr still reviews every formula individually — so look for the Welpr Approved label for the most confidence.
  • Click the button above to shop Welpr Approved shampoo.
Camille May

Camille May

Cofounder & Product Curator

Camille May is the co-creator of Welpr and a guide for clean living. After selling her last company in the health food space, she went non-toxic while working to heal an autoimmune condition....

Olushola M. Awoyemi

Olushola M. Awoyemi

Medical Reviewer, PhD

Olushola M. Awoyemi (aka Shola) is a board-certified toxicologist and a research scientist with a PhD in Environmental Toxicology. Shola's long-term ambition is to be recognized as a world-renowned expert in toxicology,...